{"id":295790,"date":"2010-01-18T01:00:00","date_gmt":"2010-01-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-savoir-faire-en-franchise"},"modified":"2010-01-18T01:00:00","modified_gmt":"2010-01-18T00:00:00","slug":"le-savoir-faire-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-savoir-faire-en-franchise","title":{"rendered":"Le savoir-faire en franchise"},"content":{"rendered":"
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Selon le code de d\u00e9ontologie europ\u00e9en de la franchise, le savoir-faire du franchiseur <\/strong>est un \u00ab\u00a0ensemble d’informations pratiques non brevet\u00e9es r\u00e9sultant de sa propre exp\u00e9rience<\/strong>\u00a0: il est donc secret, substantiel et identifi\u00e9\u00a0\u00bb\u00a0:<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Secret<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire, dans son ensemble ou dans la configuration et l’assemblage pr\u00e9cis de ses composants n’est g\u00e9n\u00e9ralement pas connu ni facilement accessible. En substance, le savoir-faire et la connaissance en g\u00e9n\u00e9ral endosse plusieurs modes d’existence.\u00a0G\u00e9n\u00e9ralement, on distingue des connaissances explicites plus ou moins formalisables <\/strong>(brevet, modes d’emplois etc.). Elles s’incarnent dans des supports relativement transmissibles dans le cadre d’une franchise. A l’oppos\u00e9, il y a aussi des connaissances tacites<\/strong>. Ces derni\u00e8res ont des caract\u00e9ristiques sp\u00e9cifiques aux entreprises et aux milieux dans lesquels elles \u00e9voluent. Elles sont li\u00e9es \u00e0 leurs cultures et \u00e0 leurs modes d’organisation. Ces savoirs faire implicites sont difficilement transf\u00e9rables. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Substantiel<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire doit inclure une information indispensable pour la vente de produits ou la prestation de services aux utilisateurs finaux et notamment pour la pr\u00e9sentation des produits pour la vente, la transformation des produits en liaison avec la prestation de service, les relations avec la client\u00e8le et la gestion administrative et financi\u00e8re; le savoir-faire doit \u00eatre utile pour le franchis\u00e9 en \u00e9tant susceptible, \u00e0 la date de conclusion de l’accord, d’am\u00e9liorer la position concurrentielle du franchis\u00e9<\/strong>, en particulier en am\u00e9liorant ses r\u00e9sultats ou en l’aidant \u00e0 entrer sur un nouveau march\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Identifi\u00e9 et transf\u00e9rable<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire doit \u00eatre d\u00e9crit d’une fa\u00e7on suffisamment compl\u00e8te <\/strong>pour permettre de v\u00e9rifier qu’il remplit les conditions de secret et de substantialit\u00e9; la description du savoir-faire peut \u00eatre faite dans l’accord de franchise, dans un document s\u00e9par\u00e9 ou sous toute autre forme appropri\u00e9e. Cependant, ce savoir faire ne peut \u00eatre transmis que suite \u00e0 des processus d’apprentissage (formation) assurant un transfert le plus optimal. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Extrait du m\u00e9moire de Master 1 de Anne-Rysl\u00e9ne ZAOUAL pour AC Franchise<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon le code de d\u00e9ontologie europ\u00e9en de la franchise, le savoir-faire du franchiseur est un \u00ab\u00a0ensemble d’informations pratiques non brevet\u00e9es r\u00e9sultant de sa propre exp\u00e9rience\u00a0: il est donc secret, substantiel et identifi\u00e9\u00a0\u00bb\u00a0: Secret Le savoir-faire, dans son ensemble ou dans la configuration et l’assemblage pr\u00e9cis de ses composants n’est g\u00e9n\u00e9ralement pas connu ni facilement accessible. […]<\/p>\n","protected":false},"author":1,"featured_media":295791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe 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