{"id":295796,"date":"2010-01-16T01:00:00","date_gmt":"2010-01-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-de-literie-un-marche-dormant"},"modified":"2010-01-16T01:00:00","modified_gmt":"2010-01-16T00:00:00","slug":"les-franchises-de-literie-un-marche-dormant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-de-literie-un-marche-dormant","title":{"rendered":"Les franchises de Literie : un march\u00e9 dormant ?"},"content":{"rendered":"<div id=\"10120\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"10120\" data-url=\"\/crezeo_widgets\/10120\/update_parameter\"          data-name=\"text\">       Nous passons\u00a0le tiers de notre\u00a0vie au lit ! Quel int\u00e9r\u00eat donc que ce march\u00e9 ! Pourtant les r\u00e9sultats ont tard\u00e9 \u00e0 venir. Des solutions existent.<\/p>\n<p> Il faut <strong>jouer la carte du professionnel sp\u00e9cialis\u00e9. <\/strong>On constate m\u00eame<strong>\u00a0<\/strong>un nombre important de matelas\u00a0vendus sur\u00a0les march\u00e9s\u00a0ce qui prouve l&rsquo;importance de l&rsquo;argumentation. Mais il faut\u00a0le service en plus : livraison gratuite et m\u00eame parfois reprise de l&rsquo;ancienne literie. Car\u00a0le consommateur remet\u00a0facilement l&rsquo;achat d&rsquo;une nouvelle literie qui ne lui semble pas faire partie des priorit\u00e9s. Il n&rsquo;a pas toujours conscience des cons\u00e9quences d&rsquo;une mauvaise literie sur le sommeil par exemple.<\/p>\n<p> Il s&rsquo;agit aujourd&rsquo;hui d&rsquo;\u00eatre capable de vendre l&rsquo;id\u00e9e <strong>qu&rsquo;une literie doit \u00eatre de qualit\u00e9 et que son prix est justifi\u00e9. <\/strong>La guerre des prix n&rsquo;a pas apport\u00e9 de r\u00e9sultats positifs. De plus le matelas n&rsquo;est pas le produit qui se remarque dans une maison. Il s&rsquo;agit de valoriser la chambre \u00e0 coucher comme un nouvel espace de vie prioritaire. On sait que la pr\u00e9sentation de la d\u00e9coration de la maison en <strong>univers \u00e0 th\u00e8me <\/strong>est une m\u00e9thode qui relance l&rsquo;activit\u00e9, les distributeurs de meubles devraient y penser et imaginer de nouveaux concepts.<\/p>\n<p> Dominique Deslandes     <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nous passons\u00a0le tiers de notre\u00a0vie au lit ! Quel int\u00e9r\u00eat donc que ce march\u00e9 ! Pourtant les r\u00e9sultats ont tard\u00e9 \u00e0 venir. Des solutions existent. Il faut jouer la carte du professionnel sp\u00e9cialis\u00e9. On constate m\u00eame\u00a0un nombre important de matelas\u00a0vendus sur\u00a0les march\u00e9s\u00a0ce qui prouve l&rsquo;importance de l&rsquo;argumentation. Mais il faut\u00a0le service en plus : livraison [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295796","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les franchises de Literie : un march\u00e9 dormant ?<\/title>\n<meta name=\"description\" content=\"Nous passons\u00a0le tiers de notre\u00a0vie au lit ! Quel int\u00e9r\u00eat donc que ce march\u00e9 ! Pourtant les r\u00e9sultats ont tard\u00e9 \u00e0 venir. Des solutions existent. Il faut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/les-franchises-de-literie-un-marche-dormant\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les franchises de Literie : un march\u00e9 dormant ?\" \/>\n<meta property=\"og:description\" content=\"Nous passons\u00a0le tiers de notre\u00a0vie au lit ! Quel int\u00e9r\u00eat donc que ce march\u00e9 ! Pourtant les r\u00e9sultats ont tard\u00e9 \u00e0 venir. Des solutions existent. 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