{"id":295834,"date":"2010-01-03T01:00:00","date_gmt":"2010-01-03T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/essor-des-franchises-bien-etre-beaute-sante-en-espagne"},"modified":"2010-01-03T01:00:00","modified_gmt":"2010-01-03T00:00:00","slug":"essor-des-franchises-bien-etre-beaute-sante-en-espagne","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/essor-des-franchises-bien-etre-beaute-sante-en-espagne","title":{"rendered":"Essor des franchises bien \u00eatre- beaut\u00e9-sant\u00e9 en Espagne"},"content":{"rendered":"
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M\u00eame si le bilan de la franchise en Espagne montre une stagnation voire un l\u00e9ger recul du nombre de r\u00e9seaux (850 fin 2007 pour 843 fin 2008), le trio beaut\u00e9\/bien-\u00eatre\/sant\u00e9 continue \u00e0 bien se d\u00e9velopper<\/strong>. Les raisons sont \u00e0 la fois sociales et culturelles. En effet, la croissance \u00e9conomique et l’augmentation du pouvoir d’achat des ann\u00e9es 90 d\u00e9but 2 000 ont modifi\u00e9 le comportement et le mode de vie des Espagnols. Ils ont go\u00fbt\u00e9 au plaisir de s’occuper d’eux et de leur bien \u00eatre et ne veulent pas y renoncer . D’apr\u00e8s une \u00e9tude r\u00e9alis\u00e9e par Cosmobelleza, ils ont augment\u00e9 leur d\u00e9pense annuelle sur ce cr\u00e9neau de presque 30% entre 2007 et 2008.<\/p>\n

<\/strong>C’est dans ce contexte un peu paradoxal que la franchise de di\u00e9t\u00e9tique Naturhouse <\/strong>espagnole est leader sur son segment. Pr\u00e8s de 1300 points de vente sur les 1900 implant\u00e9s en Espagne. Suivent derri\u00e8re les r\u00e9seaux de coiffure (1200 salon) et les instituts de beaut\u00e9 environ 1 000 \u00e9tablissements. <\/p>\n

Sur ce march\u00e9 en devenir, les enseignes de produits de beaut\u00e9 naturels sont assez peu repr\u00e9sent\u00e9s alors que la demande est forte<\/strong>. La franchise fran\u00e7aise Yves Rocher <\/font><\/a><\/u>install\u00e9e depuis de nombreuses ann\u00e9es de l’autre c\u00f4t\u00e9 des Pyr\u00e9n\u00e9es fait partie des enseignes \u00e9trang\u00e8res pr\u00e9sentes. Elles sont d’ailleurs peu nombreuses car la grande majorit\u00e9 des r\u00e9seaux est d’origine espagnole.<\/p>\n

Enfin, tr\u00e8s sp\u00e9cifique \u00e0 ce pays, des r\u00e9seaux franchis\u00e9s de cliniques dentaires. <\/strong>L’enseigne Bucodente offre des services qu’on ne trouve pas dans le cabinet des dentistes traditionnels : cr\u00e9dit, large amplitude horaire pour les rendez-vous, etc
Les zones d’implantation des franchises sont Madrid, la Catalogne, L’Andalousie, Valence et la Galice. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Comment comprendre la franchise espagnole et s’y faire conna\u00eetre ? Par acfranchise.TV\/es<\/font><\/strong><\/a><\/p>\n

Source : lettre de veille \u00e9conomique d’Ubifrance et ses missions \u00e9conomiques<\/p>\n

Voir le Sommaire: Tout savoir sur la franchise dans le monde<\/strong><\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00eame si le bilan de la franchise en Espagne montre une stagnation voire un l\u00e9ger recul du nombre de r\u00e9seaux (850 fin 2007 pour 843 fin 2008), le trio beaut\u00e9\/bien-\u00eatre\/sant\u00e9 continue \u00e0 bien se d\u00e9velopper. Les raisons sont \u00e0 la fois sociales et culturelles. En effet, la croissance \u00e9conomique et l’augmentation du pouvoir d’achat des 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