{"id":295864,"date":"2009-12-20T01:00:00","date_gmt":"2009-12-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/du-nouveau-dans-la-maison-avec-la-franchise-genevieve-lethu"},"modified":"2009-12-20T01:00:00","modified_gmt":"2009-12-20T00:00:00","slug":"du-nouveau-dans-la-maison-avec-la-franchise-genevieve-lethu","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/du-nouveau-dans-la-maison-avec-la-franchise-genevieve-lethu","title":{"rendered":"Du nouveau dans la maison avec la franchise Genevi\u00e8ve Lethu"},"content":{"rendered":"
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L’enseigne de franchise Genevi\u00e8ve Lethu <\/strong>a \u00e9t\u00e9 cr\u00e9\u00e9e en 1972 \u00e0 La Rochelle. Si elle fait partie des grandes r\u00e9ussites en franchise, c’est d’une part un concept novateur \u00e0 l’\u00e9poque (nous sommes dans les ann\u00e9es 70) et d’autre part un d\u00e9veloppement rapide sur un march\u00e9 en demande.\u00a0 Genevi\u00e8ve Lethu a r\u00e9volutionn\u00e9 les arts de la table<\/strong> : vendre sur un m\u00eame lieu de la casserole \u00e0 la nappe en passant par les couverts et les verres. Fort de son succ\u00e8s r\u00e9gional, elle fonde un grand r\u00e9seau fran\u00e7ais de franchis\u00e9s d\u00e8s 1973.<\/p>\n

pr\u00e8s de 40 ans plus tard, le r\u00e9seau de franchise<\/strong> d’accessoires pour la cuisine et les arts de la table Genevi\u00e8ve Lethu <\/strong>compte 135 magasins avec un chiffre d’affaires de 42 millions d’euros et des points de vente implant\u00e9s en Union europ\u00e9enne, aux Etats-Unis, au Maghreb, en Australie, au Moyen-Orient ou en Asie.<\/p>\n

Genevi\u00e8ve Lethu fait partie des grandes enseignes <\/strong>qui ont \u00e0 partir d’un concept fort d\u00e9velopper un business en franchise. Toujours pr\u00e9sente sur le march\u00e9 malgr\u00e9 l’apparition d’enseignes nouvelles, Genevi\u00e8ve Lethu<\/strong> a \u00e9t\u00e9 s\u00e9lectionn\u00e9e par le journal du net.com dans le palmar\u00e8s des enseignes qui ont cr\u00e9\u00e9 un empire gr\u00e2ce \u00e0 leur concept et \u00e0 la franchise.<\/p>\n

Vu dans le journal du net
<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’enseigne de franchise Genevi\u00e8ve Lethu a \u00e9t\u00e9 cr\u00e9\u00e9e en 1972 \u00e0 La Rochelle. Si elle fait partie des grandes r\u00e9ussites en franchise, c’est d’une part un concept novateur \u00e0 l’\u00e9poque (nous sommes dans les ann\u00e9es 70) et d’autre part un d\u00e9veloppement rapide sur un march\u00e9 en demande.\u00a0 Genevi\u00e8ve Lethu a r\u00e9volutionn\u00e9 les arts de la […]<\/p>\n","protected":false},"author":1,"featured_media":295865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-295864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nDu nouveau dans la maison avec la franchise Genevi\u00e8ve Lethu<\/title>\n<meta name=\"description\" content=\"L'enseigne de franchise Genevi\u00e8ve Lethu a \u00e9t\u00e9 cr\u00e9\u00e9e en 1972 \u00e0 La Rochelle. 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