{"id":295869,"date":"2009-12-16T01:00:00","date_gmt":"2009-12-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-allemagne-realites-et-perspectives"},"modified":"2009-12-16T01:00:00","modified_gmt":"2009-12-16T00:00:00","slug":"la-franchise-en-allemagne-realites-et-perspectives","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives","title":{"rendered":"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives."},"content":{"rendered":"
\n
\n
La deutsche Franchise Verband (l’\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en Allemagne compte 910 r\u00e9seaux, 55 700 franchis\u00e9s qui ont g\u00e9n\u00e9r\u00e9 en 2007 un chiffre d’affaires de 41 milliards d’euros.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Une situation\u00a0favorable qui devrait\u00a0donner envie aux franchiseurs fran\u00e7ais de d\u00e9velopper leur franchise au-del\u00e0 du Rhin. Des enseignes fran\u00e7aises y sont d’ailleurs pr\u00e9sentes depuis longtemps telles que Yves Rocher<\/font><\/a>, Kooka\u00ee<\/font><\/a>, Promod<\/font><\/a>, Pimkie et y ont une bonne notori\u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les secteurs d’activit\u00e9s de la Franchise en Allemagne se r\u00e9partissent comme suit :
49% pour les services, 28% pour le commerce, 15% pour la restauration et l’h\u00f4tellerie, 8% pour l’artisanat.<\/strong> Ce sont souvent de petites structures (1,9 employ\u00e9s par site, moins qu’en France). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Bien s\u00fbr l’Allemagne conna\u00eet la crise depuis la r\u00e9unification difficile et co\u00fbteuse mais l’Allemagne est la 3 \u00e8me puissance mondiale, sa croissance a \u00e9t\u00e9 de 2,5 % en 2007 et son commerce ext\u00e9rieur est largement exc\u00e9dentaire. De plus avec ses 82 millions d’habitants, elle repr\u00e9sente un potentiel important de d\u00e9veloppement m\u00eame si la consommation des m\u00e9nages a baiss\u00e9 pour les m\u00eames raisons que dans les autres pays europ\u00e9ens : la flamb\u00e9e des prix li\u00e9e \u00e0 l’augmentation du baril de p\u00e9trole, des denr\u00e9es alimentaires de base avec en plus l’augmentation du taux de TVA de 3%\u00a0 mis en place par le gouvernement allemand en janvier 2007. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le citoyen allemand\u00a0ach\u00e8te encore beaucoup mais il faut \u00eatre vigilant face\u00a0au client lambda d’outre Rhin : c’est un consommateur averti, tr\u00e8s ax\u00e9 prix (les premiers grands hard discounters que sont Aldi et Lidl officient depuis des d\u00e9cennies en Allemagne et ont cr\u00e9\u00e9 une client\u00e8le discount). Cependant, face \u00e0 l’attrait des produits fran\u00e7ais \u0096 qui ont toujours une cote de popularit\u00e9 importante \u0096 il peut craquer et d\u00e9penser plus \u00e0 condition de proposer un produit ou un service original. Il faut pour cela faire preuve d’imagination sans oublier que l’allemand a une sensibilit\u00e9 pour l’\u00e9cologie qui elle aussi ne date pas d’hier : les premi\u00e8res poubelles s\u00e9lectives ont \u00e9t\u00e9 cr\u00e9\u00e9es dans les ann\u00e9es 70. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le secteur de la franchise n’a pas cess\u00e9 de progresser malgr\u00e9 un ralentissement global de la consommation en Allemagne. Il y a encore de la place pour des r\u00e9seaux structur\u00e9s qui sauront exporter leur savoir-faire et s’adapter \u00e0 la mentalit\u00e9 et aux habitudes de consommation du pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Pascale et Ulrich Kessler de Franchiseportal.de<\/strong><\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Pour toute information sur l’exportation de votre franchise vers l’Allemagne ou l’importation de franchises allemandes : jeansamper@ac-franchise.be<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La deutsche Franchise Verband (l’\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en Allemagne compte 910 r\u00e9seaux, 55 700 franchis\u00e9s qui ont g\u00e9n\u00e9r\u00e9 en 2007 un chiffre d’affaires de 41 milliards d’euros. Une situation\u00a0favorable qui devrait\u00a0donner envie aux franchiseurs fran\u00e7ais de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295869","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.<\/title>\n<meta name=\"description\" content=\"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.\" \/>\n<meta property=\"og:description\" content=\"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-16T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.\",\"datePublished\":\"2009-12-16T00:00:00+00:00\",\"dateModified\":\"2009-12-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"International\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\",\"name\":\"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2009-12-16T00:00:00+00:00\",\"dateModified\":\"2009-12-16T00:00:00+00:00\",\"description\":\"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.","description":"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives","og_locale":"fr_FR","og_type":"article","og_title":"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.","og_description":"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en","og_url":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives","og_site_name":"AC Franchise","article_published_time":"2009-12-16T00:00:00+00:00","author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"acfpqp","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.","datePublished":"2009-12-16T00:00:00+00:00","dateModified":"2009-12-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives"},"wordCount":441,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["International"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives","url":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives","name":"La franchise en Allemagne : r\u00e9alit\u00e9s et perspectives.","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2009-12-16T00:00:00+00:00","dateModified":"2009-12-16T00:00:00+00:00","description":"La deutsche Franchise Verband (l'\u00e9quivalent de la FFF) compte \u00e0 ce jour 250 membres et existe depuis plus de 30 ans. Le march\u00e9 de la franchise en","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-realites-et-perspectives"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295869"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=295869"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295869\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=295869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=295869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=295869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}