{"id":295887,"date":"2009-12-08T01:00:00","date_gmt":"2009-12-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa"},"modified":"2009-12-08T01:00:00","modified_gmt":"2009-12-08T00:00:00","slug":"le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","title":{"rendered":"\u00ab Le road book \u00bb ou ce qu’il faut conna\u00eetre avant de se lancer en franchise aux USA"},"content":{"rendered":"
\n
\n
Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le fonctionnement\u00a0de la franchise outre atlantique<\/p>\n

Le contrat de franchise made in USA
<\/strong>Il est sp\u00e9cifique \u00e0 ce pays et tr\u00e8s r\u00e8glement\u00e9 comme ce n’est pas le cas au Royaume Uni par exemple (voir article la franchise made in england). La Federal Trade Commission ( FTC) oblige le franchiseur \u00e0 \u00e9tablir un document avant la signature du contrat comme le DIP en France. Celui-ci s’appelle le FDD (franchise discolure document) : il reprend l’historique de l’enseigne, ses r\u00e9sultats financiers, le territoire, les modalit\u00e9s techniques, de paiement, la dur\u00e9e du contrat, etc). <\/p>\n

Avant de se lancer, quelques r\u00e8gles \u00e0 suivre
<\/strong>Des franchiseurs d’autres pays install\u00e9s depuis longtemps aux USA ont \u00e9dict\u00e9s 7 grandes r\u00e8gles de base \u00e0 destination des candidats d\u00e9sireux de s’implanter l\u00e0 bas.
– Faire un test avant d’investir trop d’argent
– R\u00e9aliser au pr\u00e9alable une \u00e9tude de march\u00e9 et de la concurrence
– R\u00e9aliser un plan de communication de la marque
– Travailler en collaboration avec des cadres qui ma\u00eetrisent bien le domaine et sont bilingues
– Trouver un cabinet juridique sp\u00e9cialis\u00e9 en franchise
– V\u00e9rifier la bonne sant\u00e9 financi\u00e8re du franchiseur
– Ne pas s’engager sur un chiffre d’affaire avec le franchis\u00e9<\/p>\n

A partir de l\u00e0, tout peut devenir possible mais pour tout franchiseur qui veut exporter son concept la connaissance du pays et de ses habitudes de consommation est primordiale. <\/p>\n

Les r\u00e9seaux de franchises fran\u00e7aises qui ont bien r\u00e9ussi aux Etats-Unis ont des concepts plut\u00f4t haut de gamme ou typiquement fran\u00e7ais dans les secteurs de la beaut\u00e9, de l’habillement, du meuble et de la d\u00e9co <\/p>\n

Source :lettre de veille internationale du mois de mars d’Ubifrance <\/p>\n

Voir aussi: \u00ab\u00a0A la d\u00e9couverte du pays de la franchise : les Etats Unis<\/strong><\/font><\/a>\u00ab\u00a0
Voir le Sommaire: Tout savoir sur la franchise dans le monde<\/strong><\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
Venez au salon de la franchise de MIAMI en janvier avec AC Franchise : jeansamper@ac-franchise.be<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le fonctionnement\u00a0de la franchise outre atlantique Le contrat de franchise made in USAIl est sp\u00e9cifique \u00e0 ce pays et tr\u00e8s r\u00e8glement\u00e9 comme ce n’est pas le cas au Royaume Uni par exemple (voir article la […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295887","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\n\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA<\/title>\n<meta name=\"description\" content=\"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA\" \/>\n<meta property=\"og:description\" content=\"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-08T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Sonia Tajouri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Tajouri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\"},\"headline\":\"\u00ab Le road book \u00bb ou ce qu’il faut conna\u00eetre avant de se lancer en franchise aux USA\",\"datePublished\":\"2009-12-08T00:00:00+00:00\",\"dateModified\":\"2009-12-08T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"International\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\",\"url\":\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\",\"name\":\"\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2009-12-08T00:00:00+00:00\",\"dateModified\":\"2009-12-08T00:00:00+00:00\",\"description\":\"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\",\"name\":\"Sonia Tajouri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"caption\":\"Sonia Tajouri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA","description":"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA","og_description":"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le","og_url":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","og_site_name":"AC Franchise","article_published_time":"2009-12-08T00:00:00+00:00","author":"Sonia Tajouri","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sonia Tajouri","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce"},"headline":"\u00ab Le road book \u00bb ou ce qu’il faut conna\u00eetre avant de se lancer en franchise aux USA","datePublished":"2009-12-08T00:00:00+00:00","dateModified":"2009-12-08T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa"},"wordCount":367,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["International"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","url":"https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa","name":"\u00ab Le road book \u00bb ou ce qu'il faut conna\u00eetre avant de se lancer en franchise aux USA","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2009-12-08T00:00:00+00:00","dateModified":"2009-12-08T00:00:00+00:00","description":"Les Etats-Unis sont le berceau du mod\u00e8le de commerce en franchise.\u00a0 Il faut cependant bien assimiler certaines r\u00e8glementations pour comprendre le","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/le-road-book-ou-ce-quil-faut-connaitre-avant-de-se-lancer-en-franchise-aux-usa"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce","name":"Sonia Tajouri","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","caption":"Sonia Tajouri"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295887"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=295887"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295887\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=295887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=295887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=295887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}