{"id":295915,"date":"2009-11-22T01:00:00","date_gmt":"2009-11-22T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/red-market-confirme-son-succes"},"modified":"2009-11-22T01:00:00","modified_gmt":"2009-11-22T00:00:00","slug":"red-market-confirme-son-succes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/red-market-confirme-son-succes","title":{"rendered":"Red Market confirme son succ\u00e8s"},"content":{"rendered":"
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Comme nous vous l’annoncions il y a peu, Red Market<\/strong>, l’enseigne low cost <\/strong>du groupe Delhaize a ouvert un second point de vente. Celui-ci est situ\u00e9 \u00e0 Andenne et a ouvert ses portes le 21 octobre dernier.<\/p>\n

Le Red Market d’Andenne dispose d’un espace de 1500m\u00b2 et propose \u00e0 ses clients 6000 r\u00e9f\u00e9rences<\/strong>. Ce chiffre relativement faible, est un choix qui s’inscrit dans la strat\u00e9gie de l’enseigne qui souhaite simplifier les achats <\/strong>de ses clients.<\/p>\n

Si le magasin d’Andenne est similaire au premier, situ\u00e9 \u00e0 Gembloux, la direction de Red Market avoue avoir effectu\u00e9 certaines retouches. Ainsi le message sur lequel l’enseigne insiste est clairement celui de la rapidit\u00e9 des courses <\/strong>et des bas prix<\/strong>. <\/p>\n

Pour le reste, le concept reste identique : un m\u00e9lange de hard discount et de distribution classique <\/strong>m\u00eal\u00e9s \u00e0 un soup\u00e7on d’originalit\u00e9. Ainsi on retrouve peu de marques diff\u00e9rentes par article, des employ\u00e9s sont toujours disponibles pour aider la client\u00e8le mais le paiement se fait enti\u00e8rement gr\u00e2ce au self scanning. <\/p>\n

Prochaine \u00e9tape, l’ouverture en 2010 de 4 Red Market. Ce sera l\u00e0, l’une des derni\u00e8res \u00e9tapes avant le d\u00e9ploiement massif de l’enseigne partout en Belgique et peut \u00eatre, \u00e0 l’avenir, le d\u00e9veloppement en franchise de Red Market ?
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Les franchises distributions <\/strong>vont devoir r\u00e9agir face \u00e0 cette nouvelle concurrence. Gageons que chaque franchis\u00e9 belge <\/strong>de la distribution alimentaire<\/strong><\/font><\/a>\u00a0<\/strong><\/font>saura mettre en place des actions efficaces pour r\u00e9pondre \u00e0 ce nouveau concept particuli\u00e8rement innovant.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comme nous vous l’annoncions il y a peu, Red Market, l’enseigne low cost du groupe Delhaize a ouvert un second point de vente. Celui-ci est situ\u00e9 \u00e0 Andenne et a ouvert ses portes le 21 octobre dernier. Le Red Market d’Andenne dispose d’un espace de 1500m\u00b2 et propose \u00e0 ses clients 6000 r\u00e9f\u00e9rences. Ce chiffre […]<\/p>\n","protected":false},"author":1,"featured_media":295916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[142],"class_list":["post-295915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nRed Market confirme son succ\u00e8s<\/title>\n<meta name=\"description\" content=\"Comme nous vous l'annoncions il y a peu, Red Market, l'enseigne low cost du groupe Delhaize a ouvert un second point de vente. 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