{"id":295939,"date":"2009-11-11T01:00:00","date_gmt":"2009-11-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-inde-le-pays-des-contrastes"},"modified":"2009-11-11T01:00:00","modified_gmt":"2009-11-11T00:00:00","slug":"la-franchise-en-inde-le-pays-des-contrastes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-inde-le-pays-des-contrastes","title":{"rendered":"La franchise en Inde : le pays des contrastes"},"content":{"rendered":"
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L’Inde repr\u00e9sente un potentiel extraordinaire pour la grande distribution et le commerce de d\u00e9tail<\/strong>. Pourtant, le d\u00e9veloppement n’est pas \u00e0 la hauteur des esp\u00e9rances. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le poids de la tradition<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce traditionnel repr\u00e9sente 95% des ventes <\/strong>au d\u00e9tail et les Indiens ne sont pas pr\u00eats \u00e0 changer de mode de consommation. Il faut dire que plus qu’un commer\u00e7ant au sens o\u00f9 on l’entend dans les pays occidentaux, le commer\u00e7ant indien apporte des avantages li\u00e9s aux habitudes locales : tr\u00e8s grande proximit\u00e9, facilit\u00e9 de paiement, services personnalis\u00e9s. <\/p>\n

La grande distribution n’a pas encore trouv\u00e9 sa place dans le paysage. <\/strong>Le g\u00e9ant Reliance Industrie qui voulait d\u00e9velopper une chaine de magasins (sup\u00e9rette, supermarch\u00e9, hypermarch\u00e9, et magasins sp\u00e9cialis\u00e9s) a du y renoncer face \u00e0 l’opposition des petits commer\u00e7ants. Il s’est attach\u00e9 pour le moment \u00e0 consolider son parc de points de vente.<\/p>\n

Autre obstacle dans ce grand pays pour les distributeurs : la supply chain<\/strong>. Mauvaises conditions de transport et de stockage, respect de la chaine du froid difficile \u00e0 appliquer, ce qui entraine des pertes importantes et r\u00e9duit in\u00e9vitablement la marge b\u00e9n\u00e9ficiaire.<\/p>\n

De plus, la r\u00e8glementation indienne prot\u00e8ge le commerce local <\/strong>et r\u00e9duit les possibilit\u00e9s d’ installation\u00a0 de chaines de magasins en libre service qu’il soit indien ou \u00e9tranger. L’investissement \u00e9tranger est limit\u00e9 \u00e0 51% pour les enseignes mono produit. Quant aux r\u00e9seaux multimarques, seule la franchise a droit de cit\u00e9.
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Les march\u00e9s d’avenir<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les Indiens aiment tout ce qui brille et aiment s’habiller. l’Inde utilise 20% de la consommation mondiale d’or<\/strong>. Il existe pr\u00e8s de 2,5 millions de boutiques de bijoux en Inde tenues majoritairement par des familles. Le march\u00e9 est en progression constante et pas encore satur\u00e9.<\/p>\n

\u00a0A c\u00f4t\u00e9 de cette activit\u00e9 qui occupe pr\u00e8s de 1,3 millions de personnes, le secteur de l’accessoire de mode a fait un bond depuis ces derni\u00e8res ann\u00e9es. Il repr\u00e9sente avec l’habillement pr\u00e8s de 10% du march\u00e9 de d\u00e9tail derri\u00e8re la nourriture 60%<\/strong>. Pourquoi cet engouement pour ces produits ? Une classe moyenne (homme et femme) avec un pouvoir d’achat en hausse qui veut afficher son statut social. Sacs, ceintures, bijoux, montre, lunettes, si possible griff\u00e9s tout est bon pour ses nouvelles \u00ab fashion victims \u00bb. ce qui met l’Inde en 5\u00e8me place dans le monde sur ce cr\u00e9neau.<\/p>\n

Dans ce contexte tr\u00e8s sp\u00e9cifique culturellement, il est difficile pour un investisseur \u00e9tranger de trouver sa place sauf peut-\u00eatre sur des march\u00e9s de niches.<\/p>\n

Voir le sommaire: tout savoir de la franchise dans le monde<\/strong><\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Source : lettre de veille internationale du mois de mars 2009 d’Ubifrance <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’Inde repr\u00e9sente un potentiel extraordinaire pour la grande distribution et le commerce de d\u00e9tail. Pourtant, le d\u00e9veloppement n’est pas \u00e0 la hauteur des esp\u00e9rances. Le poids de la tradition Le commerce traditionnel repr\u00e9sente 95% des ventes au d\u00e9tail et les Indiens ne sont pas pr\u00eats \u00e0 changer de mode de consommation. Il faut dire que […]<\/p>\n","protected":false},"author":52,"featured_media":295940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise en Inde : le pays des contrastes<\/title>\n<meta name=\"description\" content=\"L'Inde repr\u00e9sente un potentiel extraordinaire pour la grande distribution et le commerce de d\u00e9tail. 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