{"id":295946,"date":"2009-11-10T01:00:00","date_gmt":"2009-11-10T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-de-boutiques-mode-xanaka-devient-grain-de-malice"},"modified":"2009-11-10T01:00:00","modified_gmt":"2009-11-10T00:00:00","slug":"le-reseau-de-boutiques-mode-xanaka-devient-grain-de-malice","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-boutiques-mode-xanaka-devient-grain-de-malice","title":{"rendered":"Le r\u00e9seau de boutiques mode Xanaka devient Grain de Malice"},"content":{"rendered":"
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Cr\u00e9\u00e9e en 1999, l’enseigne de mode femme Xanaka <\/strong>fait partie du groupe Mullliez. Son concept de mode femme 25-35 ans n’a pas r\u00e9ussi \u00e0 s’imposer durablement sur le march\u00e9 du textile femme et va passer sous la banni\u00e8re Grain de Malice,<\/strong> enseigne r\u00e9cente d\u00e9velopp\u00e9e par Phildar <\/strong>(contr\u00f4l\u00e9e aussi par le m\u00eame groupe). <\/p>\n

Phildar <\/strong>commercialise depuis des d\u00e9cennies\u00a0du fil \u00e0 tricoter mais devant la baisse de la demande, s’est r\u00e9orient\u00e9e sur l’habillement femme de 40 ans avec succ\u00e8s. Depuis 2 ans, elle propose dans les boutiques de franchise Phildar une collection de pr\u00eat-\u00e0-porter et dispose aujourd’hui de 20 points de vente exclusifs Grain de Malice.
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<\/strong>Sur les 203 magasins Xanaka<\/strong> pr\u00e9sents en France, en Allemagne, en Belgique en franchise\u00a0<\/strong>et en Autriche, moins d’une dizaine devraient fermer, les autres deviendront Grain de Malice apr\u00e8s n\u00e9gociations avec les franchis\u00e9s et les partenaires.<\/p>\n

A plus ou moins long terme, la strat\u00e9gie est de s\u00e9parer les enseignes Phildar et Grain de Malice<\/strong>, la premi\u00e8re ax\u00e9e sur le fil \u00e0 tricoter la deuxi\u00e8me sur le textile femme.
Les cons\u00e9quences de cette fusion entra\u00eenent la suppression de 62 postes chez Xmf, (propri\u00e9taire de Xanaka) surtout dans la centrale d’achat qui n’a plus de raison d’\u00eatre. En effet, le r\u00e9seau Xfm en passant sous le contr\u00f4le de Phildar distribuera les articles Grain de Malice<\/strong>.<\/p>\n

Ce n’est pas un coup d’essai pour le groupe nordiste. Apr\u00e8s le rapprochement Jules-Bizzbee et Brice (mode homme), le groupe r\u00e9it\u00e8re ses restructurations en recentrant ses enseignes de mode femme.
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Cr\u00e9\u00e9e en 1999, l’enseigne de mode femme Xanaka fait partie du groupe Mullliez. Son concept de mode femme 25-35 ans n’a pas r\u00e9ussi \u00e0 s’imposer durablement sur le march\u00e9 du textile femme et va passer sous la banni\u00e8re Grain de Malice, enseigne r\u00e9cente d\u00e9velopp\u00e9e par Phildar (contr\u00f4l\u00e9e aussi par le m\u00eame groupe). Phildar commercialise depuis […]<\/p>\n","protected":false},"author":1,"featured_media":295947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-295946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nLe r\u00e9seau de boutiques mode Xanaka devient Grain de Malice<\/title>\n<meta name=\"description\" content=\"Cr\u00e9\u00e9e en 1999, l'enseigne de mode femme Xanaka fait partie du groupe Mullliez. 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