{"id":295954,"date":"2009-11-07T01:00:00","date_gmt":"2009-11-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-face-a-la-crise-baisser-les-prix-oui-mais-pas-seulement"},"modified":"2009-11-07T01:00:00","modified_gmt":"2009-11-07T00:00:00","slug":"les-franchises-face-a-la-crise-baisser-les-prix-oui-mais-pas-seulement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-face-a-la-crise-baisser-les-prix-oui-mais-pas-seulement","title":{"rendered":"Les franchises face \u00e0 la crise : baisser les prix oui mais pas seulement"},"content":{"rendered":"
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En ces temps de crise, les entreprises fran\u00e7aises n’en finissent plus de chercher des solutions pour sortir de la morosit\u00e9. Une chose est s\u00fbre : les enseignes ont appris \u00e0 vendre moins cher et \u00e0 s’adapter aux attentes des consommateurs <\/strong>en mati\u00e8re de prix bas. Et les franchises ne sont pas les derni\u00e8res.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le pr\u00eat-\u00e0-porter <\/strong>par exemple, 50 % des ventes se font d\u00e9sormais au moment des soldes. Idem dans l’alimentaire <\/strong>ou dans l’automobile o\u00f9 une grande partie des ventes est garantie maintenant gr\u00e2ce aux promotions <\/strong>ou autres primes \u00e0 la casse <\/strong>! A force de promotions, rabais, soldes ou autres destockages, les rep\u00e8res de prix ont m\u00eame compl\u00e8tement disparu.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 grande distribution<\/strong>, la recherche du prix le plus bas est aussi de mise. Aujourd’hui, les m\u00e9nages se fixent un plafond pour le montant global de leur caddie et feront tout pour ne pas le d\u00e9passer ! Et c\u00f4t\u00e9 enseignes, on met les moyens : offres \u00e0 prix symboliques, prix ronds, propositions de menus complets \u00e0 des prix tr\u00e8s comp\u00e9titifs<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais attention, l\u00e0 n’est pas la seule cl\u00e9 de r\u00e9ussite. Une nouvelle r\u00e8gle s’impose aujourd’hui en France : repositionner son offre et reb\u00e2tir ses mod\u00e8les commerciaux<\/strong>. Consommer moins cher, bien s\u00fbr, mais consommer mieux aussi. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A bon entendeur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En ces temps de crise, les entreprises fran\u00e7aises n’en finissent plus de chercher des solutions pour sortir de la morosit\u00e9. Une chose est s\u00fbre : les enseignes ont appris \u00e0 vendre moins cher et \u00e0 s’adapter aux attentes des consommateurs en mati\u00e8re de prix bas. Et les franchises ne sont pas les derni\u00e8res. Dans le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295954","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLes franchises face \u00e0 la crise : baisser les prix oui mais pas seulement<\/title>\n<meta name=\"description\" content=\"En ces temps de crise, les entreprises fran\u00e7aises n'en finissent plus de chercher des solutions pour sortir de la morosit\u00e9. 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