{"id":295960,"date":"2009-11-01T01:00:00","date_gmt":"2009-11-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-marche-en-mutation-un-fort-potentiel-de-developpement"},"modified":"2009-11-01T01:00:00","modified_gmt":"2009-11-01T00:00:00","slug":"un-marche-en-mutation-un-fort-potentiel-de-developpement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-marche-en-mutation-un-fort-potentiel-de-developpement","title":{"rendered":"Un march\u00e9 en mutation, un fort potentiel de d\u00e9veloppement"},"content":{"rendered":"
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Le march\u00e9 de la cuisine \u00e9quip\u00e9e a sensiblement \u00e9volu\u00e9 <\/strong>au cours de ces derni\u00e8res ann\u00e9es. De pi\u00e8ce purement fonctionnelle, la cuisine<\/strong> est en effet pass\u00e9e au stade de v\u00e9ritable pi\u00e8ce \u00e0 vivre, dans laquelle les gens passent de plus en plus de temps, en famille ou entre amis. La mode actuelle va de plus en plus vers la cuisine <\/strong>ouverte sur le s\u00e9jour. D\u00e8s lors, la demande s’oriente vers du mobilier de cuisine plus grand et plus esth\u00e9tique. Le consommateur recherche aujourd’hui, dans la cuisine \u00e9quip\u00e9e<\/strong>, une part de r\u00eave : une cuisine <\/strong>dans laquelle on se sent bien et qu’on est fier de montrer<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors que le taux d’\u00e9quipement des m\u00e9nages fran\u00e7ais en cuisine \u00e9quip\u00e9e est de 50%,<\/strong> le potentiel de d\u00e9veloppement est \u00e9norme. C’est sur ce march\u00e9 en pleine mutation que le cuisiniste Ixina d\u00e9veloppe son r\u00e9seau de franchise<\/strong>. D’ailleurs, le franchiseur, qui compte d\u00e9j\u00e0 une cinquantaine de points de vente sp\u00e9cialis\u00e9s dans la cuisine et l’\u00e9lectrom\u00e9nager en France, pr\u00e9voit d’atteindre un parc de 100 magasins d’ici 2010, tout en poursuivant son d\u00e9veloppement en franchise en Belgique, en Europe (Italie, Espagne, Chypre) et dans le monde (Chine, Maroc, Alg\u00e9rie). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour f\u00e9d\u00e9rer son r\u00e9seau, Ixina a mis en place un syst\u00e8me de franchise participatif<\/strong>. En effet, l’organisation d’Ixina favorise l’interactivit\u00e9 entre le franchiseur et ses franchis\u00e9s gr\u00e2ce \u00e0 :
–\u00a0Des r\u00e9unions pl\u00e9ni\u00e8res qui r\u00e9unissent l’ensemble des franchis\u00e9s 4 fois par an
–\u00a0Des r\u00e9unions produits & promotions accueillant l’ensemble des franchis\u00e9s, 11 fois par an
–\u00a0Des groupes de travail techniques
–\u00a0Un conseil de franchise<\/strong>, compos\u00e9 de responsables du franchiseur et de repr\u00e9sentants des franchis\u00e9s \u00e9lus par leurs pairs, qui garantit que les pr\u00e9occupations des franchis\u00e9s sont prises en compte.
Enfin, deux fois par an, le franchiseur pr\u00e9sente aux franchis\u00e9s et \u00e0 leurs fiduciaires ses propres r\u00e9sultats et ceux du r\u00e9seau,<\/strong> les objectifs vis\u00e9s et les moyens qui seront mis en uvre pour les atteindre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 de la cuisine \u00e9quip\u00e9e a sensiblement \u00e9volu\u00e9 au cours de ces derni\u00e8res ann\u00e9es. De pi\u00e8ce purement fonctionnelle, la cuisine est en effet pass\u00e9e au stade de v\u00e9ritable pi\u00e8ce \u00e0 vivre, dans laquelle les gens passent de plus en plus de temps, en famille ou entre amis. La mode actuelle va de plus en […]<\/p>\n","protected":false},"author":1,"featured_media":295961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-295960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nUn march\u00e9 en mutation, un fort potentiel de d\u00e9veloppement<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de la cuisine \u00e9quip\u00e9e a sensiblement \u00e9volu\u00e9 au cours de ces derni\u00e8res ann\u00e9es. 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