{"id":295962,"date":"2009-10-31T01:00:00","date_gmt":"2009-10-31T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-republique-tcheque-un-potentiel-enorme-pour-la-franchise"},"modified":"2009-10-31T01:00:00","modified_gmt":"2009-10-31T00:00:00","slug":"la-republique-tcheque-un-potentiel-enorme-pour-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-republique-tcheque-un-potentiel-enorme-pour-la-franchise","title":{"rendered":"La r\u00e9publique Tch\u00e8que : un potentiel \u00e9norme pour la franchise"},"content":{"rendered":"
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Avec 10 millions d’habitants, la R\u00e9publique Tch\u00e8que <\/strong>est un petit march\u00e9 mais plein de ressources\u00a0 pour les r\u00e9seaux de franchise<\/strong>. Cette forme de commerce s’est d\u00e9velopp\u00e9e de fa\u00e7on continue depuis une dizaine d’ann\u00e9es et est loin d’avoir atteint son seuil de saturation.<\/p>\n

On compte aujourd’hui 130 r\u00e9seaux (51 seulement en 2001) et aux dires du pr\u00e9sident de l’association tch\u00e8que de la franchise, le pays peut accueillir jusqu’\u00e0 400 r\u00e9seaux <\/strong>!<\/p>\n

Les secteurs de la restauration, de l’ameublement, du bricolage sont tr\u00e8s pr\u00e9sents <\/strong>ainsi que l’immobilier. Certains concepts locaux sont maintenant bien implant\u00e9s dans le pays : Bushmann en habillement, Botanicus en produits de beaut\u00e9 et di\u00e9t\u00e9tiques, Potrefana Husa en restauration et Dobra Cajovna en salons de th\u00e9.\u00a0 <\/p>\n

Les enseignes de franchise internationales ont investi le pays<\/strong>. Elles sont principalement allemandes (proximit\u00e9 g\u00e9ographique), fran\u00e7aises (la France b\u00e9n\u00e9ficie d’un capital de sympathie depuis toujours) et am\u00e9ricaines (incontournables).<\/p>\n

En restauration rapide, les am\u00e9ricaines sont pr\u00e9sentes avec Mc Donald’s, Starbucks, Burger King. La cha\u00eene italienne de pizzas et p\u00e2tes Sbarro a ouvert son premier restaurant \u00e0 Prague et la franchise de boulangerie fran\u00e7aise Paul l’a rejointe dans le m\u00eame centre commercial.
Sur le cr\u00e9neau de la beaut\u00e9, la franchise de beaut\u00e9 Yves Rocher fait partie des franchises \u00e9trang\u00e8res les plus anciennes. <\/p>\n

Les secteurs d’avenir sont ceux qui tournent autour de la voiture <\/strong>: les centres auto, les stations de lavage, autour de l’enfant <\/strong>(habillement, jouets), l’\u00e9quipement \u00e0 la personne, les services \u00e0 la personne <\/strong>(formation).<\/p>\n

Pour aider les r\u00e9seaux \u00e0 s’implanter, une filiale de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale propose un financement \u00e0 taux int\u00e9ressant (le franchising program) pour soutenir le d\u00e9veloppement de la franchise en R\u00e9publique Tch\u00e8que.<\/p>\n

Source : lettre de veille internationale d’Ubifrance et de ses missions \u00e9conomiques<\/p>\n

Voir le Sommaire: Tout savoir sur la franchise dans le monde<\/strong><\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec 10 millions d’habitants, la R\u00e9publique Tch\u00e8que est un petit march\u00e9 mais plein de ressources\u00a0 pour les r\u00e9seaux de franchise. Cette forme de commerce s’est d\u00e9velopp\u00e9e de fa\u00e7on continue depuis une dizaine d’ann\u00e9es et est loin d’avoir atteint son seuil de saturation. On compte aujourd’hui 130 r\u00e9seaux (51 seulement en 2001) et aux dires du […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295962","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa r\u00e9publique Tch\u00e8que : un potentiel \u00e9norme pour la franchise<\/title>\n<meta name=\"description\" content=\"Avec 10 millions d'habitants, la R\u00e9publique Tch\u00e8que est un petit march\u00e9 mais plein de ressources\u00a0 pour les r\u00e9seaux de franchise. 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