{"id":295964,"date":"2009-10-29T01:00:00","date_gmt":"2009-10-29T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-strategie-de-modernisation-de-lindustrie-textile-au-maroc"},"modified":"2009-10-29T01:00:00","modified_gmt":"2009-10-29T00:00:00","slug":"la-strategie-de-modernisation-de-lindustrie-textile-au-maroc","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-strategie-de-modernisation-de-lindustrie-textile-au-maroc","title":{"rendered":"La strat\u00e9gie de modernisation de l’industrie textile au Maroc"},"content":{"rendered":"
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Le secteur du textile et de l’habillement marocains repr\u00e9sente 200 000 emplois <\/strong>et poss\u00e8de un savoir-faire reconnu. Il est depuis longtemps le sourcing des collections de la fast fashion des franchises mode gr\u00e2ce \u00e0 sa r\u00e9activit\u00e9 et sa proximit\u00e9. Cependant les exportations vers la France ont baiss\u00e9 de 11% dans les 6 premiers mois de l’ann\u00e9e <\/strong>2009 et certaines soci\u00e9t\u00e9s ont aujourd’hui du mal \u00e0 r\u00e9sister. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Afin de redonner du dynamisme \u00e0 ce domaine et contrecarrer les effets de la conjoncture<\/strong>, le gouvernement marocain a d\u00e9velopp\u00e9 un grand programme de modernisation de l’industrie \u00e0 la fois pour le textile mais aussi pour les autres domaines o\u00f9 les comp\u00e9tences existent. C’est \u00ab Le pacte national pour l’\u00e9mergence industrielle 2009-2015 \u00bb. <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le ministre du commerce ext\u00e9rieur Abdellatif Ma\u00e2zouz <\/em>l’a expos\u00e9 lors du salon de la sous-traitance Zoom by Fatex. Le but est de passer de sous-traitant \u00e0 partenaires et pour cela les pistes d’am\u00e9liorations sont les suivantes <\/strong>:
Cr\u00e9er des plates-formes industrielles int\u00e9gr\u00e9es ; dans le domaine du textile, am\u00e9liorer les comp\u00e9tences en terme de cr\u00e9ativit\u00e9, de stylisme, de mod\u00e9lisme, de sourcing des mati\u00e8res premi\u00e8res. Bref, pouvoir assurer toute la cha\u00eene industrielle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aider \u00e0 l’intensification et soutenir \u00e0 fond l’exportation <\/strong>: c’est le plan \u00ab Maroc Export + \u00bb. <\/em>Les exportations textiles se font aujourd’hui \u00e0 40% sur le jean et 30% sur la fast fashion. Le plan vise \u00e0 trouver les nouveaux d\u00e9bouch\u00e9s et pour cela met en place des \u00e9tudes de veille sur les march\u00e9s crois\u00e9es avec des analyses marketing. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le but est de d\u00e9nicher les cr\u00e9neaux porteurs \u00e0 long terme <\/strong>et de d\u00e9finir les produits sp\u00e9cifiques.
Le Maroc fait le maximum pour accompagner les soci\u00e9t\u00e9s exportatrices (le textile habillement repr\u00e9sente 70%) et a mis en place un plan anti-crise jusqu’en 2010. Le gouvernement leur a financ\u00e9 jusqu’\u00e0 80% de leur prospection. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien accompagn\u00e9es, les soci\u00e9t\u00e9s exportatrices marocaines devraient trouver une nouvelle place sur le march\u00e9 industriel de l’habillement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans le journal du textile n\u00b0 2016
<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le secteur du textile et de l’habillement marocains repr\u00e9sente 200 000 emplois et poss\u00e8de un savoir-faire reconnu. Il est depuis longtemps le sourcing des collections de la fast fashion des franchises mode gr\u00e2ce \u00e0 sa r\u00e9activit\u00e9 et sa proximit\u00e9. Cependant les exportations vers la France ont baiss\u00e9 de 11% dans les 6 premiers mois de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295964","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa strat\u00e9gie de modernisation de l'industrie textile au Maroc<\/title>\n<meta name=\"description\" content=\"Le secteur du textile et de l'habillement marocains repr\u00e9sente 200 000 emplois et poss\u00e8de un savoir-faire reconnu. 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