{"id":296101,"date":"2009-09-14T02:00:00","date_gmt":"2009-09-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-allemagne-affiche-sa-reussite"},"modified":"2009-09-14T02:00:00","modified_gmt":"2009-09-14T01:00:00","slug":"la-franchise-en-allemagne-affiche-sa-reussite","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-affiche-sa-reussite","title":{"rendered":"La franchise en Allemagne affiche sa r\u00e9ussite"},"content":{"rendered":"
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Sur le continent europ\u00e9en, L’Allemagne se place en 2\u00e8me position<\/strong> en nombre de r\u00e9seaux (940) derri\u00e8re la France (<\/strong>1234) mais en premi\u00e8re position en nombre de franchis\u00e9s (97 500 points de vente en Allemagne pour 49 094 en France. Voir article \u00ab\u00a0 la franchise fran\u00e7aise reste une des premi\u00e8res du monde \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise allemande a progress\u00e9 en 2008 de pr\u00e8s de 7% en nombre de points de vente<\/strong>. Cette augmentation est due \u00e0 l’arriv\u00e9e de nouveaux adh\u00e9rents et au d\u00e9veloppement de l’activit\u00e9 des franchis\u00e9s en place. Le chiffre d’affaires du secteur affiche en 2008 un bond de 13%<\/strong>. Et cette bonne sant\u00e9 attire de plus en plus les investisseurs et la cr\u00e9ateurs d’entreprise\u00a0 qui en p\u00e9riode de crise recherchent des secteurs porteurs d’o\u00f9 ses performances. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La restauration rapide se taille la part du lion <\/strong>comme dans presque tous les pays du monde. La baisse du pouvoir d’achat est une raison de son succ\u00e8s mais sa progression depuis plusieurs ann\u00e9es est surtout due \u00e0 un nouveau mode de consommation : manger vite, pr\u00e8s de son travail et pas cher.
Mc Donald’s<\/font><\/a> <\/strong>est le premier r\u00e9seau en Allemagne avec 1340 restaurants dont 70% en franchise. Le nouveau concept du g\u00e9ant am\u00e9ricain le Mc Caf\u00e9\u00a0<\/strong>a maintenant 340\u00a0\u00e9tablissements et repr\u00e9sente 5% du chiffre d’affaires.
On trouve loin derri\u00e8re Burger King (<\/strong>640 \u00e9tablissements) et Subway<\/font><\/a><\/strong> qui continuent \u00e0 mailler le territoire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Source : lettre de veille internationale de mars d’Ubifrance <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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NDLR : la d\u00e9finition d’un r\u00e9seau de franchise semble moins stricte en Allemagne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sur le continent europ\u00e9en, L’Allemagne se place en 2\u00e8me position en nombre de r\u00e9seaux (940) derri\u00e8re la France (1234) mais en premi\u00e8re position en nombre de franchis\u00e9s (97 500 points de vente en Allemagne pour 49 094 en France. Voir article \u00ab\u00a0 la franchise fran\u00e7aise reste une des premi\u00e8res du monde \u00bb. La franchise allemande 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franchise en Allemagne affiche sa r\u00e9ussite<\/title>\n<meta name=\"description\" content=\"Sur le continent europ\u00e9en, L'Allemagne se place en 2\u00e8me position en nombre de r\u00e9seaux (940) derri\u00e8re la France (1234) mais en premi\u00e8re position en nombre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-en-allemagne-affiche-sa-reussite\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise en Allemagne affiche sa r\u00e9ussite\" \/>\n<meta property=\"og:description\" content=\"Sur le continent europ\u00e9en, L'Allemagne se place en 2\u00e8me position en nombre de r\u00e9seaux (940) derri\u00e8re la France (1234) mais en premi\u00e8re position en nombre\" \/>\n<meta property=\"og:url\" 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