{"id":296116,"date":"2009-09-02T02:00:00","date_gmt":"2009-09-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-pays-ou-il-fait-bon-simplanter-en-europe"},"modified":"2009-09-02T02:00:00","modified_gmt":"2009-09-02T01:00:00","slug":"les-pays-ou-il-fait-bon-simplanter-en-europe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-pays-ou-il-fait-bon-simplanter-en-europe","title":{"rendered":"Les pays o\u00f9 il fait bon s’implanter en Europe"},"content":{"rendered":"
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Dans son num\u00e9ro d’avril 2009, le magazine L’Entreprise (n\u00b0 277) proposait un panorama des pays attractifs en mati\u00e8re d’implantation pour les entreprises fran\u00e7aises.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Petit tour d’horizon des destinations europ\u00e9ennes sur lesquelles il semble donc int\u00e9ressant de porter ses efforts commerciaux,<\/strong> en tenant compte du niveau des risques et des perspectives de croissance.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le conseil : s’\u00e9loigner des fronti\u00e8res fran\u00e7aises et regarder \u00e0 l’Est <\/strong>et ne pas h\u00e9siter \u00e0 parier sur les pays nordiques<\/strong>, encore peu investis par les Fran\u00e7ais ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La s\u00e9lection\u00a0europ\u00e9enne du magazine :
–\u00a0Les pays de Scandinavie<\/strong>, pour leur bassin de consommateurs \u00e0 fort pouvoir d’achat. Les secteurs qui marchent : l’agroalimentaire mais aussi l’innovation environnementale et le transport. @rating pays : A1*.<\/strong>
–\u00a0La Pologne<\/strong>, un march\u00e9 int\u00e9ressant pour qui propose un bon rapport qualit\u00e9\/prix et qui saura se positionner face \u00e0 la concurrence allemande. @rating pays : A3*.<\/strong>
–\u00a0L’Ukraine<\/strong>, pour ses opportunit\u00e9s dans le domaine de l’\u00e9quipement \u00e9conome en \u00e9nergie (semences, machines) mais \u00e9galement dans les secteurs des transports urbains, des \u00e9quipements sportifs et m\u00e9dicaux, de la s\u00e9curit\u00e9 ou de l’\u00e9v\u00e9nementiel Et ceci malgr\u00e9 une situation \u00e9conomique et politique particuli\u00e8rement instable. @rating pays : C*.
<\/strong>–\u00a0La Russie<\/strong>, pour les secteurs des biens de consommation (\u00e9quipement de la personne et de la maison notamment). @rating pays : B*.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* La notation @rating Coface correspond au niveau de risque moyen pr\u00e9sent\u00e9 par les entreprises d’un pays dans le cadre de leurs transactions commerciales \u00e0 court terme :
A1<\/strong> : la situation politique et \u00e9conomique est tr\u00e8s favorable et l’environnement des affaires est de qualit\u00e9. Cet environnement influe favorablement sur le comportement de paiement des entreprises. La probabilit\u00e9 moyenne de d\u00e9faut de paiement est tr\u00e8s faible.
A2<\/strong> : la situation politique et \u00e9conomique est favorable, l’environnement des affaires peut comporter quelques lacunes. La probabilit\u00e9 moyenne de d\u00e9faut des entreprises est peu \u00e9lev\u00e9e.
A3<\/strong> : le comportement de paiement est susceptible d’\u00eatre affect\u00e9 par une modification de l’environnement \u00e9conomique et politique du pays qui est globalement favorable mais volatil. L’environnement des affaires comporte des lacunes. La probabilit\u00e9 moyenne de d\u00e9faut des entreprises se situe \u00e0 un niveau convenable.
A4<\/strong> : les perspectives politiques et \u00e9conomiques peuvent \u00eatre marqu\u00e9es par quelques fragilit\u00e9s. Une relative volatilit\u00e9 de l’environnement des affaires est susceptible d’affecter les comportements de paiement mais la probabilit\u00e9 moyenne de d\u00e9faut de paiement reste acceptable.
B<\/strong> : des incertitudes au plan \u00e9conomique et financier et un environnement des affaires parfois difficile sont susceptibles d’affecter des comportements de paiement. La probabilit\u00e9 moyenne de d\u00e9faut des entreprises est assez \u00e9lev\u00e9e.
C <\/strong>: les perspectives \u00e9conomiques et politiques sont tr\u00e8s incertaines, l’environnement des affaires comporte de nombreuses lacunes de nature \u00e0 d\u00e9t\u00e9riorer sensiblement le comportement de paiement. La probabilit\u00e9 moyenne de d\u00e9faut des entreprises est \u00e9lev\u00e9e.
D<\/strong> : l’environnement \u00e9conomique et politique pr\u00e9sente des risques tr\u00e8s \u00e9lev\u00e9s et l’environnement des affaires peut \u00eatre tr\u00e8s difficile. Ces fragilit\u00e9s peuvent avoir un impact tr\u00e8s sensible sur les comportements de paiement. La probabilit\u00e9 moyenne de d\u00e9faut des entreprises est tr\u00e8s \u00e9lev\u00e9e. <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans son num\u00e9ro d’avril 2009, le magazine L’Entreprise (n\u00b0 277) proposait un panorama des pays attractifs en mati\u00e8re d’implantation pour les entreprises fran\u00e7aises. Petit tour d’horizon des destinations europ\u00e9ennes sur lesquelles il semble donc int\u00e9ressant de porter ses efforts commerciaux, en tenant compte du niveau des risques et des perspectives de croissance. Le conseil : 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