{"id":296142,"date":"2009-08-16T02:00:00","date_gmt":"2009-08-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/implantation-de-franchises-en-chine-retour-a-la-realite"},"modified":"2009-08-16T02:00:00","modified_gmt":"2009-08-16T01:00:00","slug":"implantation-de-franchises-en-chine-retour-a-la-realite","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/implantation-de-franchises-en-chine-retour-a-la-realite","title":{"rendered":"Implantation de franchises en Chine : retour \u00e0 la r\u00e9alit\u00e9"},"content":{"rendered":"
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Alors que depuis 2004, date de la modification de la l\u00e9gislation chinoise, de nombreuses enseignes de franchise s’\u00e9taient ru\u00e9es sur le march\u00e9 florissant de l’empire du Soleil Levant<\/strong>, l’heure semble aujourd’hui \u00e0 la d\u00e9sillusion et l’engouement s’est att\u00e9nu\u00e9 depuis plus d’un an. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les explications ? Une confrontation \u00e0 la r\u00e9alit\u00e9 du monde des affaires souvent tr\u00e8s dure : r\u00e9alit\u00e9 universelle de la concurrence, tr\u00e8s pr\u00e9sente en Chine avec une croissance forte des acteurs tr\u00e8s mobile et un march\u00e9 dont la maturit\u00e9 du pouvoir d’achat est encore en construction. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant, la Chine reste encore une mine d’or pour les enseignes de franchise<\/strong> Encore faut-il en mesurer les risques, conna\u00eetre parfaitement les indicateurs et choisir le bon moment. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Conna\u00eetre les chiffres :<\/strong>
– 1,3 milliard d’habitants, une seule monnaie
– 3\u00e8me march\u00e9 de d\u00e9tail du monde
– une classe moyenne ais\u00e9e estim\u00e9e \u00e0 60 millions de personnes en 2006
– la plus grosse r\u00e9serve de devises au monde <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Choisir le bon moment :
<\/strong>Pour les sp\u00e9cialistes, s’installer aujourd’hui en Chine semble un choix pertinent : une bonne option pour accompagner la croissance et b\u00e9n\u00e9ficier de la construction de nombreux \u00e9quipements commerciaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 Opter pour le bon syst\u00e8me :<\/strong>
Pour une implantation en Chine, toutes les options sont possibles, de la succursale au contrat de franchise en passant par le partenariat. Le choix devra d\u00e9pendre de plusieurs facteurs comme le profil de l’actionnariat, la strat\u00e9gie d’entreprise, le niveau de prise de risque et les rencontres avec les acteurs chinois ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et surtout, investir<\/strong> en \u00e9tude de march\u00e9, en compr\u00e9hension du march\u00e9 et des mentalit\u00e9s, en recherche de partenaires s\u00fbrs…..et en recherche de contr\u00f4leurs des partenaires en qui vous avez cependant confiance. Pas de confiance sans double contr\u00f4le, la confiance dans le contr\u00f4le.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Alors que depuis 2004, date de la modification de la l\u00e9gislation chinoise, de nombreuses enseignes de franchise s’\u00e9taient ru\u00e9es sur le march\u00e9 florissant de l’empire du Soleil Levant, l’heure semble aujourd’hui \u00e0 la d\u00e9sillusion et l’engouement s’est att\u00e9nu\u00e9 depuis plus d’un an. Les explications ? Une confrontation \u00e0 la r\u00e9alit\u00e9 du monde des affaires souvent […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-296142","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nImplantation 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