{"id":296160,"date":"2009-07-30T02:00:00","date_gmt":"2009-07-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise"},"modified":"2009-07-30T02:00:00","modified_gmt":"2009-07-30T01:00:00","slug":"la-franchise-semble-mieux-armee-pour-resister-a-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise","title":{"rendered":"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise"},"content":{"rendered":"
\n
\n
Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Ce n’est que fin 2009 que se mesurera l’impact de la crise \u00e9conomique sur les chiffres. Mais il est certain que le dynamisme de la franchise est en phase avec celui des cr\u00e9ations d’entreprises <\/em><\/strong>en France. En 2008 en effet nous avons assist\u00e9 \u00e0 un nombre record de nouveaux entrepreneurs : 327 000, la franchise suit cette \u00e9volution avec environ 5 000 nouvelles unit\u00e9s par an, en chiffres bruts. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Il est devenu beaucoup plus simple de cr\u00e9er son entreprise, cela reste \u00ab\u00a0la derni\u00e8re aventure d’aujourd’hui\u00a0\u00bb, selon Jean-Pierre Boudier, ex-ch\u00f4meur cr\u00e9ateur d’un r\u00e9seau de d\u00e9p\u00f4ts-vente\u00a0qui comporte d\u00e9sormais 150 unit\u00e9s de franchise. On peut entreprendre en s’appuyant sur son m\u00e9tier ou en entrer dans le \u00ab\u00a0moule d’une franchise\u00a0\u00bb<\/em><\/strong>. Cr\u00e9er tout en se sentant accompagn\u00e9, c’est ce qui convient en g\u00e9n\u00e9ral aux candidats franchis\u00e9s. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
D’apr\u00e8s l’enqu\u00eate annuelle r\u00e9alis\u00e9e par le CSA pour la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de Franchise) et la Banque Populaire, les franchis\u00e9s mettent en avant trois motifs : b\u00e9n\u00e9ficier de la r\u00e9putation d’une enseigne, d’une assistance et de la force d’un r\u00e9seau. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
De nombreuses enseignes de franchises continuent de programmer leur d\u00e9veloppement pour 2009<\/em><\/strong>. Les r\u00e9seaux sont toujours \u00e0 la recherche de candidats d’ailleurs le dernier salon Franchise-Expo Paris reprend un nombre \u00e9quivalent d’exposants.\u00a0M\u00eame dans le contexte actuel on continue \u00e0 voir se lancer de nouveaux concepts. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Alors la Franchise serait-elle la r\u00e9ponse qui convient en cette p\u00e9riode de crise ? Certes l’augmentation du nombre de r\u00e9seaux cache aussi des reclassements importants. Chaque ann\u00e9e, comme pour la cr\u00e9ation d’entreprises classiques, des r\u00e9seaux se cr\u00e9ent tandis que d’autres disparaissent. Ainsi dans le secteur des services aux entreprises, on a vu disparaitre 13 r\u00e9seaux. En fait la Franchise est une forme d’organisation contractuelle qui vit les al\u00e9as li\u00e9s \u00e0 certains secteurs d’activit\u00e9<\/em><\/strong>. Les r\u00e9seaux actifs sur des secteurs p\u00e9nalis\u00e9s par la conjoncture vont certainement ralentir leur progression mais la franchise est plus arm\u00e9e pour r\u00e9sister. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Selon le pr\u00e9sident de la FFF, Guy Gras, directeur du groupe juridique Yves Rocher \u00ab\u00a0la franchise est bien dimensionn\u00e9e pour faire face \u00e0 la crise : c’est un syst\u00e8me refuge qui s\u00e9curise entrepreneurs et banquiers<\/em><\/strong>\u00ab\u00a0. Dans le contexte actuel il est probable que les r\u00e9seaux succursalistes vont davantage se tourner vers la franchise pour continuer \u00e0 se d\u00e9velopper, tandis que les ind\u00e9pendants isol\u00e9s chercheront \u00e0 b\u00e9n\u00e9ficier de la protection et de la notori\u00e9t\u00e9 d’un r\u00e9seau. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Finalement c’est au franchiseur que revient la responsabilit\u00e9 d’assurer la r\u00e9ussite du r\u00e9seau, crise ou pas…<\/p>\n

<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
Vu dans L’Express<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n’est que fin 2009 que se mesurera l’impact de la crise \u00e9conomique sur les chiffres. Mais il est certain que le dynamisme de la franchise est en phase avec celui des cr\u00e9ations […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296160","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise<\/title>\n<meta name=\"description\" content=\"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise\" \/>\n<meta property=\"og:description\" content=\"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-30T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Sonia Tajouri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Tajouri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\"},\"headline\":\"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise\",\"datePublished\":\"2009-07-30T01:00:00+00:00\",\"dateModified\":\"2009-07-30T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Informations sur la franchise\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\",\"name\":\"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2009-07-30T01:00:00+00:00\",\"dateModified\":\"2009-07-30T01:00:00+00:00\",\"description\":\"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\",\"name\":\"Sonia Tajouri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"caption\":\"Sonia Tajouri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise","description":"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise","og_locale":"fr_FR","og_type":"article","og_title":"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise","og_description":"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin","og_url":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise","og_site_name":"AC Franchise","article_published_time":"2009-07-30T01:00:00+00:00","author":"Sonia Tajouri","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sonia Tajouri","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce"},"headline":"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise","datePublished":"2009-07-30T01:00:00+00:00","dateModified":"2009-07-30T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise"},"wordCount":484,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Informations sur la franchise"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise","url":"https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise","name":"La franchise semble mieux arm\u00e9e pour r\u00e9sister \u00e0 la crise","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2009-07-30T01:00:00+00:00","dateModified":"2009-07-30T01:00:00+00:00","description":"Face aux al\u00e9as commerciaux, la franchise appara\u00eet comme une garantie. Tous les secteurs ne sont pourtant pas log\u00e9s \u00e0 la m\u00eame enseigne. Ce n'est que fin","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-franchise-semble-mieux-armee-pour-resister-a-la-crise"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce","name":"Sonia Tajouri","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","caption":"Sonia Tajouri"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296160"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=296160"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296160\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=296160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=296160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=296160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}