{"id":296161,"date":"2009-07-29T02:00:00","date_gmt":"2009-07-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-des-recettes-pour-sortir-de-la-crise"},"modified":"2009-07-29T02:00:00","modified_gmt":"2009-07-29T01:00:00","slug":"la-franchise-une-des-recettes-pour-sortir-de-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-des-recettes-pour-sortir-de-la-crise","title":{"rendered":"La franchise, une des recettes pour sortir de la crise"},"content":{"rendered":"
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La crise est bien l\u00e0 et touche\u00a0la consommation et les ventes d’\u00e9quipement non alimentaires.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains secteurs s’en sortent mieux que les autres (hausse de 3,9 % pour l’\u00e9lectrom\u00e9nager et de 1,7 % pour le bricolage entre 2007 et 2008<\/strong>), d’autres march\u00e9s sont plus fragiles :
–\u00a0le chiffre d’affaires des biens technologiques <\/strong>(informatique, jeu vid\u00e9o, \u00e9lectronique) a enregistr\u00e9 une baisse de \u0096 3 % entre 2007 et 2008,
–\u00a0le march\u00e9 des produits culturels <\/strong>a baiss\u00e9 de 0,6 %,
–\u00a0le chiffre d’affaires des articles de sport <\/strong>a recul\u00e9 de 0,5 %,
–\u00a0et celui de l’ameublement <\/strong>a diminu\u00e9 de 0,3 %. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce n’est pas n\u00e9gligeable mais il ne faut pas non plus crier, pleurer et gesticuler comme si l’on perdait 10 ou 20 \u00f9 du CA d’un secteur ! Certes le contexte est morose mais il donne l’occasion pour ce secteur de s’adapter.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certaines enseignes de franchise l’ont bien compris et m\u00e8nent depuis le d\u00e9but de l’ann\u00e9e une strat\u00e9gie offensive en utilisant leur cr\u00e9ativit\u00e9 et leur mobilit\u00e9 naturelle pour prendre des parts de march\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au cur des politiques qui marchent : une volont\u00e9 de rassurer les consommateurs<\/strong>, des politiques de baisse des prix <\/strong>(avec le d\u00e9veloppement du low cost), un recentrage sur les activit\u00e9s rentables<\/strong> mais aussi de r\u00e9elles politiques d’innovation<\/strong> et la prise en compte du d\u00e9veloppement durable<\/strong>. Sans oublier l’effort que le franchis\u00e9 peut faire en travaillant plus et en g\u00e9rant au plus pr\u00e8s plut\u00f4t que de recruter un salari\u00e9 de plus.. Autant de moyens pour les franchises de sortir de la crise et de se positionner face aux concurrents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La crise est bien l\u00e0 et touche\u00a0la consommation et les ventes d’\u00e9quipement non alimentaires. Certains secteurs s’en sortent mieux que les autres (hausse de 3,9 % pour l’\u00e9lectrom\u00e9nager et de 1,7 % pour le bricolage entre 2007 et 2008), d’autres march\u00e9s sont plus fragiles :–\u00a0le chiffre d’affaires des biens technologiques (informatique, jeu vid\u00e9o, \u00e9lectronique) a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296161","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLa franchise, une des recettes pour sortir de la crise<\/title>\n<meta name=\"description\" content=\"La crise est bien l\u00e0 et touche\u00a0la consommation et les ventes d'\u00e9quipement non alimentaires. 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