{"id":296191,"date":"2009-07-13T02:00:00","date_gmt":"2009-07-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-distribution-colruyt-prend-la-premiere-place-en-belgique"},"modified":"2009-07-13T02:00:00","modified_gmt":"2009-07-13T01:00:00","slug":"la-franchise-de-distribution-colruyt-prend-la-premiere-place-en-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-distribution-colruyt-prend-la-premiere-place-en-belgique","title":{"rendered":"La franchise de distribution Colruyt prend la premi\u00e8re place en Belgique"},"content":{"rendered":"
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Une \u00e9tude r\u00e9cente <\/strong>du cabinet Marketing Map d\u00e9montre que Colruyt a pris la premi\u00e8re place <\/strong>du secteur de la grande distribution en Belgique<\/strong>. La franchise belge <\/strong>passe devant le franchiseur fran\u00e7ais Carrefour. <\/p>\n

Cette \u00e9tude comptabilise toutes les enseignes de Colruyt et Carrefour<\/strong>. Ainsi Okay, Spar, Bio Planet, Colruyt, etc. ont \u00e9t\u00e9 comptabilit\u00e9s pour Colruyt. Il en est de m\u00eame pour Carrefour avec les Carrefour Market, les Carrefour et les 25% d\u00e9tenus de Champion Mestdagh. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En terme de chiffres, l’\u00e9tude estime que Colruyt d\u00e9tient 24,7% de part de march\u00e9 contre 24,5% pour Carrefour<\/strong>. C’est une progression de 1,2 point pour Colruyt contre un recul de 1,3 point pour le r\u00e9seau fran\u00e7ais.
Notons que la marge d’exploitation du franchiseur Colruyt est cinq fois plus \u00e9lev\u00e9e que celle de Carrefour, trois fois plus que celle de Delhaize et 50% sup\u00e9rieur \u00e0 celle d’Aldi. Enfin, le rendement au m\u00b2 de Colruyt est le meilleur en Belgique avec 15 741\u20ac\/m\u00b2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Une \u00e9tude r\u00e9cente du cabinet Marketing Map d\u00e9montre que Colruyt a pris la premi\u00e8re place du secteur de la grande distribution en Belgique. La franchise belge passe devant le franchiseur fran\u00e7ais Carrefour. Cette \u00e9tude comptabilise toutes les enseignes de Colruyt et Carrefour. Ainsi Okay, Spar, Bio Planet, Colruyt, etc. ont \u00e9t\u00e9 comptabilit\u00e9s pour Colruyt. Il […]<\/p>\n","protected":false},"author":1,"featured_media":296192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[139],"class_list":["post-296191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-performance-des-adherents","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise de distribution Colruyt prend la premi\u00e8re place en Belgique<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude r\u00e9cente du cabinet Marketing Map d\u00e9montre que Colruyt a pris la premi\u00e8re place du secteur de la grande distribution en Belgique. 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