{"id":296206,"date":"2009-07-07T02:00:00","date_gmt":"2009-07-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-centres-commerciaux-americains-la-fin-des-dinosaures-serait-elle-pour-bientot"},"modified":"2009-07-07T02:00:00","modified_gmt":"2009-07-07T01:00:00","slug":"les-centres-commerciaux-americains-la-fin-des-dinosaures-serait-elle-pour-bientot","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-centres-commerciaux-americains-la-fin-des-dinosaures-serait-elle-pour-bientot","title":{"rendered":"Les centres commerciaux am\u00e9ricains : la fin des dinosaures serait-elle pour bient\u00f4t ?"},"content":{"rendered":"
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Originaires d’outre atlantique, le centre commercial made in USA baptis\u00e9 ‘MALL’ a r\u00e9volutionn\u00e9 la distribution et le commerce dans les ann\u00e9es 70 <\/strong>et s’est export\u00e9 dans le monde entier. Avec la crise qui touche de plein fouet l’\u00e9conomie am\u00e9ricaine, le mod\u00e8le du mall est remis en cause. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, les am\u00e9ricains, rois de la consommation ont r\u00e9duit leurs d\u00e9penses <\/strong>de fa\u00e7on drastique et fr\u00e9quentent les centres commerciaux de plus en plus par n\u00e9cessit\u00e9, de moins en moins par plaisir. Finie, la sortie du samedi et dimanche \u00e0 fl\u00e2ner au ‘Mall’. De ce fait, le chiffre d’affaires de ces centres est en chute libre. Ces\u00a0 derniers sont souvent surendett\u00e9s et ont du mal \u00e0 suivre comme les particuliers qui ne peuvent plus assurer les remboursements de leurs maisons. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les loyers accusent une baisse de 4,5% en moyenne, les espaces vides sont en progression de 14% <\/strong>dans des agglom\u00e9rations comme Houston et Atlanta pourtant porteuses de promesses il y a encore quelques ann\u00e9es. Le groupe General Growth, propri\u00e9taire de 200 malls est endett\u00e9 \u00e0 hauteur de 20 milliards d’euros. Le c\u00e9l\u00e8bre centre commercial New Yorkais vient d’\u00eatre rachet\u00e9 par les banques fran\u00e7aises soci\u00e9t\u00e9 G\u00e9n\u00e9rale et Calyon. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La crise \u00e9conomique a an\u00e9anti le syst\u00e8me bas\u00e9 sur un d\u00e9veloppement \u00e0 outrance et \u00e0 cr\u00e9dit<\/strong>. En presque 20 ans, trop de sites ont \u00e9t\u00e9 construits. Quand les d\u00e9penses des consommateurs augmentaient de 14%, la surface commerciale \u00e9tait multipli\u00e9e par 2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les solutions pour survivre ou renaitre ?
<\/strong>S’adapter et r\u00e9nover ou dispara\u00eetre et se transformer :<\/u> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/u> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/u>S’adapter en changeant les enseignes nationales locomotives des ann\u00e9es 80<\/strong>. Il \u00e9tait impensable il y a encore 10 ans de remplacer une enseigne chic comme Macy’s (\u00e9quivalent Printemps ou Galeries lafayettes) par une autre plus accessible et moyenne gamme. Aujourd’hui les enseignes discount comme Target, Costco et Wall Mart sont les bienvenues car les clients am\u00e9ricains cherchent le prix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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R\u00e9nover les boutiques et accueillir de nouvelles enseignes locales et plus de restauration<\/strong>. Bref, redonner aux am\u00e9ricains l’envie de fr\u00e9quenter un centre commercial qui r\u00e9pond \u00e0 leurs attentes.
Enfin dispara\u00eetre en tant que mall d\u00e9di\u00e9 exclusivement \u00e0 la consommation de biens et se diversifier et offrir des services<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment ?<\/strong> en \u00e9largissant les offres et en transformant une partie de la surface en appartements, bureaux, centres de formation, cliniques ou espaces de jeux en touts genres\u00a0 pour attirer une client\u00e8le nouvelle ou offrir aux habitu\u00e9s d’autres prestations. Les surfaces commerciales \u00e9pargn\u00e9es par la crise pourront alors faire vivre les habitants de cet espace d’urbanisation compl\u00e9mentaire et retrouver une meilleure sant\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France n’en est pas encore l\u00e0 mais il faut \u00eatre vigilent pour ne pas tomber dans le m\u00eame pi\u00e8ge. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans le journal du textile du 19 mai 2009<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Originaires d’outre atlantique, le centre commercial made in USA baptis\u00e9 ‘MALL’ a r\u00e9volutionn\u00e9 la distribution et le commerce dans les ann\u00e9es 70 et s’est export\u00e9 dans le monde entier. Avec la crise qui touche de plein fouet l’\u00e9conomie am\u00e9ricaine, le mod\u00e8le du mall est remis en cause. En effet, les am\u00e9ricains, rois de la consommation 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