{"id":296216,"date":"2009-07-05T02:00:00","date_gmt":"2009-07-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-master-franchise-un-modele-au-service-de-linternationalisation-des-enseignes-2727"},"modified":"2009-07-05T02:00:00","modified_gmt":"2009-07-05T01:00:00","slug":"la-master-franchise-un-modele-au-service-de-linternationalisation-des-enseignes-2727","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-master-franchise-un-modele-au-service-de-linternationalisation-des-enseignes-2727","title":{"rendered":"La master franchise : un mod\u00e8le au service de l’internationalisation des enseignes"},"content":{"rendered":"
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La master franchise est sans aucun doute un moyen efficace et pertinent pour acc\u00e9l\u00e9rer le d\u00e9veloppement d’une enseigne de franchise et accompagner son internationalisation.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le principe ? <\/strong>Le franchiseur confie son concept \u00e0 un interm\u00e9diaire charg\u00e9 de trouver de nouveaux relais de croissance, hors de son pays d’origine,\u00a0et \u00e9ventuellement d’adapter le concept \u00e0 un march\u00e9 local. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans cet esprit, la master franchise est souvent le moyen d’investir un march\u00e9 rapidement<\/strong>, \u00e0 moindre co\u00fbt, en s’appuyant sur un partenaire local, d\u00e9j\u00e0 bien implant\u00e9 sur le terrain.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Et dans le cadre de l’implantation dans certains pays, \u00e0 la l\u00e9gislation plus floue et aux r\u00e9seaux d’affaires bien particuliers, la plus-value est \u00e9norme <\/strong>: le partenaire sera notamment \u00e0 m\u00eame de trouver les moyens pour adapter le concept <\/strong>au march\u00e9 local, il r\u00e9duira les risques l<\/strong>i\u00e9s \u00e0 l’arriv\u00e9e dans un nouvel environnement et favorisera donc beaucoup plus facilement le d\u00e9ploiement du r\u00e9seau.<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais attention : \u00ab adaptation \u00bb ne veut pas dire \u00ab perte de coh\u00e9rence avec le r\u00e9seau \u00bb. <\/strong>Le master franchis\u00e9 doit rester un repr\u00e9sentant fid\u00e8le aux int\u00e9r\u00eats du franchiseur et garant de ses valeurs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ang\u00e9lique Panay, Iris Duprez, Aurora Figlioli<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La master franchise est sans aucun doute un moyen efficace et pertinent pour acc\u00e9l\u00e9rer le d\u00e9veloppement d’une enseigne de franchise et accompagner son internationalisation. Le principe ? Le franchiseur confie son concept \u00e0 un interm\u00e9diaire charg\u00e9 de trouver de nouveaux relais de croissance, hors de son pays d’origine,\u00a0et \u00e9ventuellement d’adapter le concept \u00e0 un march\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-296216","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa 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