{"id":296256,"date":"2009-06-17T02:00:00","date_gmt":"2009-06-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-boulangerie-en-drive-in-une-idee-de-franchise"},"modified":"2009-06-17T02:00:00","modified_gmt":"2009-06-17T01:00:00","slug":"la-boulangerie-en-drive-in-une-idee-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-boulangerie-en-drive-in-une-idee-de-franchise","title":{"rendered":"La boulangerie en drive-in, une id\u00e9e de franchise ?"},"content":{"rendered":"
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Petit coup de projecteur sur une initiative\u00a0qui pourrait bien devenir une franchise ou \u00eatre copi\u00e9e par un franchiseur en boulangerie.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La sc\u00e8ne se passe dans le Doubs, \u00e0 Jougne. Pour d\u00e9velopper son activit\u00e9 et capter une client\u00e8le qui, en voiture, contournait par la nationale le village dans lequel se trouve sa boulangerie, Xavier Bazin a eu l’id\u00e9e d’ouvrir une annexe, version drive-in, sur un parking <\/strong>de cet axe routier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le concept ? Un local accessible \u00e0 pied comme en voiture qui propose pain frais, viennoiseries et sandwichs <\/strong>mais aussi boissons fra\u00eeches et caf\u00e9 \u00e0 consommer sur place. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour lancer cette activit\u00e9, quelque peu originale, le boulanger s’est associ\u00e9 \u00e0 \u00ab Miettes de pain \u00bb, un concept de kiosque de vente tout \u00e9quip\u00e9<\/strong> propos\u00e9 par la soci\u00e9t\u00e9 d’agencement Tardy. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En juin 2008, Xavier Bazin s’est acquitt\u00e9 d’environ 37 000 euros pour son kiosque de 12 m2, le raccordement \u00e9lectrique et l’achat de mat\u00e9riel il n’a pas oubli\u00e9 bien s\u00fbr de demander une autorisation d’implantation \u00e0 la commune et de recruter pour compl\u00e9ter son \u00e9quipe ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s le Doubs et la Bretagne o\u00f9 le concept est d\u00e9j\u00e0 exploit\u00e9 par une autre soci\u00e9t\u00e9 qui avait pens\u00e9 \u00e0 franchiser, l’id\u00e9e va-t-elle se dupliquer ? Pourra-t-elle faire les beaux jours d’enseignes de franchise ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Commerce Magazine n\u00b0 102
<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Petit coup de projecteur sur une initiative\u00a0qui pourrait bien devenir une franchise ou \u00eatre copi\u00e9e par un franchiseur en boulangerie. La sc\u00e8ne se passe dans le Doubs, \u00e0 Jougne. Pour d\u00e9velopper son activit\u00e9 et capter une client\u00e8le qui, en voiture, contournait par la nationale le village dans lequel se trouve sa boulangerie, Xavier Bazin a […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296256","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLa boulangerie en drive-in, une id\u00e9e de franchise ?<\/title>\n<meta name=\"description\" content=\"Petit coup de projecteur sur une initiative\u00a0qui pourrait bien devenir une franchise ou \u00eatre copi\u00e9e par un franchiseur en boulangerie. 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