{"id":296257,"date":"2009-06-16T02:00:00","date_gmt":"2009-06-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-consommation-et-les-investissements-en-inde-2"},"modified":"2009-06-16T02:00:00","modified_gmt":"2009-06-16T01:00:00","slug":"la-consommation-et-les-investissements-en-inde-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-consommation-et-les-investissements-en-inde-2","title":{"rendered":"La consommation et les investissements en Inde"},"content":{"rendered":"
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Avec plus d’un milliard d’habitants, un pouvoir d’achat enhausse, l’Inde offre des perspectives commerciales tr\u00e8s int\u00e9ressantes. Bien que seulement 44% des indiens n’ont pas acc\u00e8s \u00e0 l’\u00e9lectricit\u00e9 (contre 1% des chinois, 1,5% des \u00e9gyptiens) et que le taux d’\u00e9pargne reste \u00e9lev\u00e9 (pr\u00e8s de 28%) ; Environ 200 millions de personnes ont acc\u00e8s aux biens durables, tel que la t\u00e9l\u00e9vision. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le consommateur indien s’int\u00e9resse \u00e0 la valeur du produit, \u00e0 son rapport qualit\u00e9-prix.
Il appr\u00e9cie le service de proximit\u00e9 et les services annexes comme d\u00e9marche de solidarit\u00e9 dans sa consommation (cr\u00e9dits, livraison \u00e0 domicile et autres). Les besoins se modifient, le consommateur demande \u00e0 avoir le choix, il souhaite des produits diversifi\u00e9s et de marques.\u00a0 Les enseignes avec des structures plus occidentales profitent de cette modification du besoin pour s’implanter. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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P\u00e9n\u00e9trer le march\u00e9 de la distribution est tr\u00e8s difficile<\/strong>. Il est \u00e9clat\u00e9 et se compose essentiellement de petites structures aliment\u00e9es par des grossistes et demi-grossistes: c’est le r\u00e9sultat de la taille du pays et de son d\u00e9ficit en mati\u00e8re logistique. Mais tout change vite, la tendance est \u00e0 la structuration de la distribution. Les gros distributeurs gagnent des parts de march\u00e9 chaque ann\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les grands groupes industriels indiens, notamment du secteur textile, automobile et alimentaire investissent massivement dans la construction de centres commerciaux et la cr\u00e9ation de r\u00e9seaux de distribution sous enseignes nationales (notamment en franchise). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis 1991, le pays favorise les investissements \u00e9trangers<\/strong>. Les secteurs les plus attractifs restent l’\u00e9nergie, les t\u00e9l\u00e9communications et les biens de consommation.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’investisseur, comme tout \u00e9tranger, devra tenir compte de la culture du pays tr\u00e8s pr\u00e9sente dans le milieu des affaires, comme l’hindouisme et le syst\u00e8me des castes. Il est important de conna\u00eetre la place de la famille et de ses membres dans une entreprise indienne, car souvent la gestion des affaires est centralis\u00e9e et familiale.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise en Inde :
<\/strong>Aucune r\u00e9glementation ne r\u00e9git les relations entre franchiseurs et franchis\u00e9s. Cependant certaines normes existent :
– Contract Art (r\u00e9glementation contractuelle)
– Competition Laws (lois sur la comp\u00e9titivit\u00e9)
– Intellectual Property Laws (lois pour la propri\u00e9t\u00e9 du travail intellectuel). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchiseurs \u00e9trangers souhaitant s’implanter en Inde devront \u00e9galement tenir comptent des lois sur la r\u00e9glementation des \u00e9changes avec l’\u00e9tranger, des taxations, du droit du travail et des lois sur la propri\u00e9t\u00e9.
Les correspondants d’AC Franchise\u00a0 en Inde sauront aider les franchiseurs dans leur d\u00e9veloppement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelques informations compl\u00e9mentaires :
<\/u>Le march\u00e9 de la franchise conna\u00eet une croissance de 30 \u00e0 35% par an
En 2006 : la franchise employait 300 000 personnes
Les secteurs de d\u00e9veloppement les plus attractifs : l’instruction, les services pour handicap\u00e9 et les soci\u00e9t\u00e9s de service aux entreprises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour suivre le march\u00e9 de la franchise en Inde, n’h\u00e9sitez pas \u00e0 lire le magazine indien \u00ab Franchise plus \u00bb.
Chiffres : Source ledevoir.com, septimanie-export<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec plus d’un milliard d’habitants, un pouvoir d’achat enhausse, l’Inde offre des perspectives commerciales tr\u00e8s int\u00e9ressantes. Bien que seulement 44% des indiens n’ont pas acc\u00e8s \u00e0 l’\u00e9lectricit\u00e9 (contre 1% des chinois, 1,5% des \u00e9gyptiens) et que le taux d’\u00e9pargne reste \u00e9lev\u00e9 (pr\u00e8s de 28%) ; Environ 200 millions de personnes ont acc\u00e8s aux biens durables, […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-296257","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa consommation et les investissements en Inde<\/title>\n<meta name=\"description\" content=\"Avec plus d'un milliard d'habitants, un pouvoir d'achat enhausse, l'Inde offre des perspectives commerciales tr\u00e8s int\u00e9ressantes. 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