{"id":296276,"date":"2009-06-11T02:00:00","date_gmt":"2009-06-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-ten-to-watch-les-10-reseaux-denseignes-qui-meritent-le-detours"},"modified":"2009-06-11T02:00:00","modified_gmt":"2009-06-11T01:00:00","slug":"les-ten-to-watch-les-10-reseaux-denseignes-qui-meritent-le-detours","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-ten-to-watch-les-10-reseaux-denseignes-qui-meritent-le-detours","title":{"rendered":"Les \u00ab Ten to Watch \u00bb : les 10 r\u00e9seaux d’enseignes qui m\u00e9ritent le d\u00e9tours"},"content":{"rendered":"
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Qui sont ces 10 marques de distribution s\u00e9lectionn\u00e9es par l’\u00e9tude du consultant britannique IGD<\/strong>, lui-m\u00eame sp\u00e9cialiste de la distribution et pourquoi ont-elles \u00e9t\u00e9 \u00e9lues ? Un palmar\u00e8s \u00e9tonnant car ce ne sont pas forc\u00e9ment des enseignes connues mais choisies pour leur concept fort et leur adaptation aux march\u00e9s\u00a0du monde entier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elles sont toutes ax\u00e9es sur une offre de prix discount <\/strong>et sont remarquables de part leur strat\u00e9gie innovante. Les consultants les ont top\u00e9es non seulement pour leurs performances \u00e9conomiques mais aussi pour leur cr\u00e9ativit\u00e9 ou leur mod\u00e8le marketing. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Europe, on trouve Aldi S\u00fcd et Edeka pour l’Allemagne, Simply Market et Chez Jean pour la France, Dia pour l’Espagne, The co-operative pour l’Angleterre.
Aldi S\u00fcd <\/strong>a su dupliquer son concept et l’a export\u00e9 avec succ\u00e8s au-del\u00e0 du Rhin jusqu’en Australie et aux USA en passant par le Royaume Uni.
Edeka,<\/strong> distributeur allemand a quant \u00e0 lui r\u00e9ussi dans son propre pays : dans un climat difficile, l’acquisition des supermarch\u00e9s Plus de Tengelmann et Netto a \u00e9t\u00e9 conduite avec succ\u00e8s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Simply Market<\/strong>, marque du groupe Auchan et Chez Jean<\/strong>, l’\u00e9picier r\u00e9invent\u00e9 par le groupe Casino sont les 2 enseignes fran\u00e7aises de ce top ten. La premi\u00e8re pour avoir r\u00e9ussi la mutation des magasins Atac en simply Market (en moyenne une augmentation des ventes de 13%) et la seconde pour son concept de magasin qui offre une gamme de produits d’alimentation de qualit\u00e9 associ\u00e9s \u00e0 des services nouveau dans la distribution tels que la recharge de portable et l’utilisation du Wi-fi. Chez jean sera-t-il l’\u00e9picier des temps modernes. ?
Dia<\/strong> est le format discount espagnol de Carrefour. En proposant plus de produits frais, l’enseigne\u00a0 a vu son chiffre d’affaires augmenter de plus de 10%. Elle est pr\u00e9sente \u00e9videmment en Espagne mais aussi dans 8 pays dont le Br\u00e9sil.
The co-operative, enseigne anglaise <\/strong>a \u00e9t\u00e9 retenu pour la r\u00e9gularit\u00e9 dans ses r\u00e9sultats et son engagement pour la plan\u00e8te. Son slogan : \u00ab \u00eatre \u00e9cologiquement et \u00e9conomiquement responsable \u00bb. Ce distributeur avec 3000 magasins est le 5\u00e8me du Royaume Uni. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Outre Atlantique, Mac Donald fait partie des nomin\u00e9s <\/strong>: la cha\u00eene de Fast food s’est remise en question et relooke ses points de vente vieillissants, communique sur sa prise de conscience \u00e9cologique et continue \u00e0 afficher un chiffre d’affaires en progression de 6,9%\u00a0\u00a0\u00a0
Marketside, l’enseigne discount du g\u00e9ant am\u00e9ricain Wal-Mart <\/strong>joue sur la proximit\u00e9 et une offre des produits frais \u00e0 des prix imbattables ; Elle n’a aujourd’hui que 4 magasins en Arizona mais m\u00e9rite d’\u00eatre dans les enseignes \u00e0 suivre.
Pro’s Ranch Markets <\/strong>a \u00e9t\u00e9 cr\u00e9\u00e9e en 1982 et s’adresse \u00e0 la population tr\u00e8s nombreuse d’\u00e9migr\u00e9s mexicains aux USA. Son parti pris d’offrir des produits mexicains \u00e0 emporter ou \u00e0 consommer sur place dans une ambiance avec des animations en fait un cas atypique dans le monde de la distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 Asie, les consultants d’IGD ont s\u00e9lectionn\u00e9 une enseigne indienne GourmetCity<\/strong>. Un seul magasin \u00e0 ce jour \u00e0 Bombay qui offre une gamme de produits d’alimentation et de plats pr\u00e9par\u00e9s multi-ethniques, des bars \u00e0 sushi, \u00e0 olives. Dans ce pays que la grande distribution n’a pas encore investi, GourmetCity fait figure de r\u00e9volutionnaire et est peut-\u00eatre le premier d’une grande lign\u00e9e de magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment \u00e9volueront ces\u00a0concepts dans l’avenir ? Rendez-vous dans un an ou deux . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA n\u00b0 2086<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Qui sont ces 10 marques de distribution s\u00e9lectionn\u00e9es par l’\u00e9tude du consultant britannique IGD, lui-m\u00eame sp\u00e9cialiste de la distribution et pourquoi ont-elles \u00e9t\u00e9 \u00e9lues ? Un palmar\u00e8s \u00e9tonnant car ce ne sont pas forc\u00e9ment des enseignes connues mais choisies pour leur concept fort et leur adaptation aux march\u00e9s\u00a0du monde entier. Elles sont toutes ax\u00e9es sur 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