{"id":296281,"date":"2009-06-10T02:00:00","date_gmt":"2009-06-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-activite-en-pleine-croissance"},"modified":"2009-06-10T02:00:00","modified_gmt":"2009-06-10T01:00:00","slug":"la-franchise-une-activite-en-pleine-croissance","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-activite-en-pleine-croissance","title":{"rendered":"La Franchise : Une activit\u00e9 en pleine croissance"},"content":{"rendered":"
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En France, comme dans toute l’Europe, la franchise se d\u00e9veloppe \u00e0 un rythme acc\u00e9l\u00e9r\u00e9 et contribue \u00e0 transformer durablement le visage des secteurs du commerce et des services<\/em><\/strong>. En 2006, le nombre de r\u00e9seaux a augment\u00e9 de 11,6 % selon les chiffres de la F\u00e9d\u00e9ration fran\u00e7aise de la franchise (FFF) et celui des franchis\u00e9s de plus de 10 %. On compte aujourd’hui en France presque 44.000 entrepreneurs ind\u00e9pendants franchis\u00e9s appartenant \u00e0 plus de 1.000 r\u00e9seaux et r\u00e9alisant un chiffre d’affaires d’environ 45 milliards d’euros.<\/p>\n

Un concept qui pla\u00eet<\/strong>
Jean Samper, directeur d’AC-franchise.com\u00a0
Pour Jean Samper, directeur d’ac-franchise.be, cabinet de conseil sp\u00e9cialis\u00e9 dans la franchise, le succ\u00e8s de ce type d’entrepreunariat et de partenariat tient \u00e0 sa dimension gagnant-gagnant. \u00ab\u00a0Elle permet \u00e0 l’entreprise d’acc\u00e9l\u00e9rer un d\u00e9veloppement en offrant une alternative financi\u00e8re aux seuls fonds propres et aux pr\u00eats bancaires. C\u00f4t\u00e9 franchis\u00e9, elle permet de faire b\u00e9n\u00e9ficier \u00e0 des entrepreneurs d’un business model \u00e9prouv\u00e9 et formalis\u00e9… Bref de copier un succ\u00e8s en limitant au maximum les risques.\u00a0\u00bb<\/p>\n

Dans le contexte actuel, la franchise tend \u00e0 devenir une norme : \u00ab\u00a0Il y a dix ans, le franchiseur apparaissait comme un homme providentiel, qui apportait une id\u00e9e ou un concept nouveau sur des march\u00e9s g\u00e9n\u00e9ralement domin\u00e9s par des commer\u00e7ants sans enseigne. Aujourd’hui, qu’elles soient succursales ou franchises, les enseignes-marques dominent dans tous les secteurs du commerce et sont devenues des rep\u00e8res fondamentaux pour les consommateurs.<\/em><\/strong> \u00ab\u00a0Boulangeries ou superettes, salons de beaut\u00e9 ou r\u00e9parateurs automobile, restaurants ou agences immobili\u00e8res, les marques envahissent nos rues et, pour les grands groupes, la course \u00e0 l’enseigne est obligatoire\u00a0\u00bb, explique l’expert. <\/p>\n

Franchis\u00e9 : une vraie d\u00e9marche d’entrepreneur
<\/strong>\u00ab\u00a0Ce sont les qualit\u00e9s d’entrepreneur, de manager et de commer\u00e7ant qui sont recherch\u00e9es\u00a0\u00bb
<\/em>Les franchiseurs profitent aussi de la motivation des franchis\u00e9s qui partent \u00e0 l’aventure dans un v\u00e9ritable esprit entrepreneurial. Apr\u00e8s la capacit\u00e9 d’acc\u00e9l\u00e9ration de d\u00e9veloppement, c’est la deuxi\u00e8me motivation la plus souvent cit\u00e9e par les franchiseurs (62 %) pour justifier le choix de la franchise, selon une enqu\u00eate r\u00e9alis\u00e9e par la BNP-Paribas, la FFF et le CSA. La d\u00e9marche des franchis\u00e9s se rapproche d’ailleurs de celle d’un entrepreneur classique. Selon cette m\u00eame \u00e9tude, 92 % des futurs franchis\u00e9s ont fait au moins une enqu\u00eate pr\u00e9alable et 77 % ont consult\u00e9 au moins un expert avant de se lancer. Cette phase d’enqu\u00eate fait partie d’un parcours de recrutement dont la dur\u00e9e moyenne est de presque six mois.<\/p>\n

Des profils de franchis\u00e9s qui se diversifient de plus en plus<\/strong>
Enfin, le profil des franchis\u00e9s, dont l’\u00e2ge moyen tourne autour de 42 ans, tend \u00e0 \u00e9voluer. La part des femmes a fortement augment\u00e9, passant de 33 % en 2004 \u00e0 43 % en 2006. Les anciens salari\u00e9s en reconversion sont \u00e9galement en nombre croissant parmi les nouveaux franchis\u00e9s : ils \u00e9taient 77 % \u00e0 venir du salariat en 2006, contre seulement 69 % en 2005. <\/p>\n

Mais quels que soient leur profil et les secteurs dans lesquels ils se lancent, \u00ab\u00a0les franchis\u00e9s sont tr\u00e8s souvent des nouveaux venus\u00a0\u00bb<\/em>, note Jean Samper. \u00ab\u00a0En coiffure, en r\u00e9paration auto ou en restauration, ce sont leurs qualit\u00e9s d’entrepreneur, de manager et de commer\u00e7ant qui sont recherch\u00e9es, beaucoup plus qu’une \u00e9ventuelle exp\u00e9rience ou expertise dans le secteur en question.\u00a0\u00bb <\/em><\/p>\n

Vu dans JDN Management<\/a>\u00a003\/07\/2007<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En France, comme dans toute l’Europe, la franchise se d\u00e9veloppe \u00e0 un rythme acc\u00e9l\u00e9r\u00e9 et contribue \u00e0 transformer durablement le visage des secteurs du commerce et des services. En 2006, le nombre de r\u00e9seaux a augment\u00e9 de 11,6 % selon les chiffres de la F\u00e9d\u00e9ration fran\u00e7aise de la franchise (FFF) et celui des franchis\u00e9s de […]<\/p>\n","protected":false},"author":1,"featured_media":296282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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