{"id":296310,"date":"2009-05-31T02:00:00","date_gmt":"2009-05-31T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/evolutions-de-fond-de-la-franchise-en-france"},"modified":"2009-05-31T02:00:00","modified_gmt":"2009-05-31T01:00:00","slug":"evolutions-de-fond-de-la-franchise-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/evolutions-de-fond-de-la-franchise-en-france","title":{"rendered":"Evolutions de fond de la franchise en France"},"content":{"rendered":"
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R\u00e9unis lors des Entretiens 2008 de la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise), praticiens et experts ont insist\u00e9 sur la rationalisation et la modernit\u00e9 des r\u00e9seaux, mais aussi sur les int\u00e9r\u00eats financiers et l’apparition des normes de ce business model. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ph\u00e9nom\u00e8ne majeur de ces derni\u00e8res ann\u00e9es, la rationalisation s’instaure tant dans le financement des r\u00e9seaux et des entreprises qui les constituent que dans les modes de gestion, les relations humaines, le recrutement, le d\u00e9veloppement, etc. <\/em><\/strong>De plus Philippe Lemoine, chercheur et dirigeant d’entreprise, a trac\u00e9 le paysage de la r\u00e9volution des technologies de l’information. Suivant les lois de Moore, a-t-il d\u00e9clar\u00e9, tous les 18 mois l’efficacit\u00e9 \u00e9lectronique double. Si certains se sont interrog\u00e9s sur un certain ralentissement de cette croissance, il semble que le mouvement puisse continuer encore longtemps, d’autant que l’on passe de l’\u00e9poque du micron, qui a donn\u00e9 les micro-ordinateurs \u00e0 l’\u00e9poque des nano-technologies, \u00e0 la dimension de l’atome. Le paradoxe fran\u00e7ais, selon Philippe Lemoine est que si les entreprises consomment moins d’\u00e9lectronique que dans les autres pays europ\u00e9ens, en moyenne, en revanche les particuliers sont plut\u00f4t en avance. Ceci ne peut \u00eatre ignor\u00e9 des entreprises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’heure o\u00f9 la mondialisation fait peur, les franchises peuvent accompagner le mouvement et f\u00e9d\u00e9rer des initiatives avec des logiques de marque et de s\u00e9curisation<\/em><\/strong>. Les mondes marchands et non marchands sont de plus en plus proches. Au cours de ces entretiens on a \u00e9galement observ\u00e9 la concentration des structures capitalistiques des franchiseurs et des franchis\u00e9s, mais aussi une normalisation des pratiques de la franchise et la tendance au renforcement de l’implication organisationnelle des franchis\u00e9s dans les r\u00e9seaux. Ces trois ph\u00e9nom\u00e8nes ayant pour cons\u00e9quence un accroissement de la performance \u00e9conomique et financi\u00e8re des r\u00e9seaux. Le monde de la finance s’int\u00e9resse de plus en plus au monde la franchise mais la r\u00e9ciproque est juste \u00e9galement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise a en effet prouv\u00e9 qu’elle est un business model performant et p\u00e9renne<\/strong><\/em>. Aujourd’hui un banquier reconna\u00eet davantage la valeur d’une marque et accepte plus facilement le lien franchiseur-francis\u00e9. De son c\u00f4t\u00e9 la franchise apprend la Bourse. Ainsi un OBO (Owner Buy Out) permet une nouvelle valorisation f\u00e9d\u00e9ratrice du capital de l’entreprise. La norme introduit elle-aussi une \u00e9volution des franchises. Les organisations peuvent en effet se positionner de plusieurs mani\u00e8res explique Claire Gauzente de l’Universit\u00e9 d’Angers. Il s’agit de respecter la norme, ce qui cr\u00e9e un \u00e9l\u00e9ment de diff\u00e9renciation. Si en interne la d\u00e9finition des r\u00f4les de chacun est meilleure, l’organisation optimis\u00e9e et le niveau de satisfaction des partenaires augmente \u00e9galement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est rappel\u00e9 que la relation franchiseur – franchis\u00e9 reste au cur du dispositif<\/em><\/strong>. Un franchiseur heureux fait des franchis\u00e9s heureux dit-on…. La nature capitalistique du franchiseur influe sur sa culture et ses valeurs. Il lui appartient aussi de se positionner en catalyseur d’\u00e9nergie pour finalement faire aimer au client ce qu’il propose. Encore une fois les Entretiens de la franchise se r\u00e9v\u00e8lent \u00eatre un fabuleux miroir qui permet de mieux mesurer le chemin qui reste \u00e0 parcourir… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans la lettre de la franchises de la FFF <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9unis lors des Entretiens 2008 de la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise), praticiens et experts ont insist\u00e9 sur la rationalisation et la modernit\u00e9 des r\u00e9seaux, mais aussi sur les int\u00e9r\u00eats financiers et l’apparition des normes de ce business model. Ph\u00e9nom\u00e8ne majeur de ces derni\u00e8res ann\u00e9es, la rationalisation s’instaure tant dans le financement des r\u00e9seaux 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de fond de la franchise en France<\/title>\n<meta name=\"description\" content=\"R\u00e9unis lors des Entretiens 2008 de la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise), praticiens et experts ont insist\u00e9 sur la rationalisation et la modernit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/evolutions-de-fond-de-la-franchise-en-france\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolutions de fond de la franchise en France\" \/>\n<meta property=\"og:description\" content=\"R\u00e9unis lors des Entretiens 2008 de la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise), praticiens et experts ont insist\u00e9 sur la rationalisation et la modernit\u00e9\" \/>\n<meta property=\"og:url\" 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