{"id":296311,"date":"2009-05-31T02:00:00","date_gmt":"2009-05-31T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/enquete-annuelle-sur-la-franchise-en-france-les-resultats"},"modified":"2009-05-31T02:00:00","modified_gmt":"2009-05-31T01:00:00","slug":"enquete-annuelle-sur-la-franchise-en-france-les-resultats","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/enquete-annuelle-sur-la-franchise-en-france-les-resultats","title":{"rendered":"Enqu\u00eate annuelle sur la franchise en France : les r\u00e9sultats"},"content":{"rendered":"
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La F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) publie une synth\u00e8se des r\u00e9sultats de la cinqui\u00e8me enqu\u00eate annuelle sur la franchise. Son but ? Mesurer ann\u00e9e apr\u00e8s ann\u00e9e l’\u00e9volution du paysage de la franchise en France.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Demand\u00e9e par la FFF en partenariat avec le Groupe Banque Populaire et R\u00e9ussir L’Express-Le Figaro, cette enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e par l’institut CSA \u00e0 partir de :
–\u00a0c\u00f4t\u00e9 franchis\u00e9s : 403 entretiens t\u00e9l\u00e9phoniques r\u00e9alis\u00e9s du 7 au 11 juillet,
–\u00a0c\u00f4t\u00e9 franchiseurs : les dirigeants de 154 r\u00e9seaux de franchises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les grandes tendances d\u00e9gag\u00e9es :<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Des r\u00e9seaux matures<\/strong>
La franchise en France est compos\u00e9e de r\u00e9seaux matures de 12 ans de moyenne (20 ans pour les enseignes), comptant 58 points de vente franchis\u00e9s en moyenne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Un profil de franchis\u00e9 sp\u00e9cifique<\/strong>
En France, les franchis\u00e9s sont \u00e0 plus de 60 % des hommes quadra en reconversion (74 sont d’anciens salari\u00e9s) qui s’engagent souvent en famille dans l’aventure de la cr\u00e9ation d’entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 Une politique de communication multicanal en mati\u00e8re de recrutement<\/strong>
Pour d\u00e9velopper leur r\u00e9seau, les franchiseurs investissent dans une communication de recrutement multicanal m\u00eame s’ils insistent sur les vecteurs qu’ils ma\u00eetrisent bien (propre site Internet, salons professionnels). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 \u0096 Des \u00e9carts notables en mati\u00e8re de formation, d’assistance et de vie du r\u00e9seau<\/strong>
Si la formation semble s’imposer dans les esprits, des \u00e9carts notables subsistent selon les r\u00e9seaux Tous les franchis\u00e9s ne sont pas \u00ab log\u00e9s \u00e0 la m\u00eame enseigne \u00bb et les discours entre franchis\u00e9s et franchiseurs divergent parfois !
Concernant la vie du r\u00e9seau, 100 % des franchiseurs interrog\u00e9s disent avoir cr\u00e9\u00e9 au moins un outil de dialogue mais franchiseurs et franchis\u00e9s n’ont pas la m\u00eame perception et ne donnent pas la m\u00eame importance aux outils d’animation.
Autre aspect : 58 % des franchis\u00e9s b\u00e9n\u00e9ficient, selon leurs dires, du soutien d’un animateur \u00e0 l’ouverture et de visites en cours de contrat ; 23 % du seul soutien \u00e0 l’ouverture et 8 % des seules visites. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 \u0096 Un mod\u00e8le de commerce qui cr\u00e9e de l’emploi
<\/strong>A la lecture de cette enqu\u00eate, la franchise resterait un vecteur de cr\u00e9ation d’emploi au plan local. Ainsi l’ouverture d’un point de vente en franchise cr\u00e9erait de l’emploi : un franchis\u00e9 emploie 8,6 personnes en moyenne, en vitesse de croisi\u00e8re, et cr\u00e9e plus d’un emploi nouveau tous les ans. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Attention, notons bien que cette enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e en juin-juillet 2008, alors que les franchiseurs \u00e9taient encore sur une logique de d\u00e9veloppement et que la crise \u00e9conomique ne faisait pas encore la Une des journaux Rendez-vous l’ann\u00e9e prochaine donc pour un bilan de cette ann\u00e9e 2009 qui s’annonce plus difficile.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) publie une synth\u00e8se des r\u00e9sultats de la cinqui\u00e8me enqu\u00eate annuelle sur la franchise. Son but ? Mesurer ann\u00e9e apr\u00e8s ann\u00e9e l’\u00e9volution du paysage de la franchise en France. Demand\u00e9e par la FFF en partenariat avec le Groupe Banque Populaire et R\u00e9ussir L’Express-Le Figaro, cette enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296311","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nEnqu\u00eate annuelle sur la franchise en France : les r\u00e9sultats<\/title>\n<meta name=\"description\" content=\"La F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) publie une synth\u00e8se des r\u00e9sultats de la cinqui\u00e8me enqu\u00eate annuelle sur la franchise. 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