{"id":296314,"date":"2009-05-26T14:16:00","date_gmt":"2009-05-26T13:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-abderrahmane-belghiti-president-de-la-fmf-sur-le-developpement-de-la-franchise-au-maroc-5564"},"modified":"2009-05-26T14:16:00","modified_gmt":"2009-05-26T13:16:00","slug":"interview-de-abderrahmane-belghiti-president-de-la-fmf-sur-le-developpement-de-la-franchise-au-maroc-5564","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-abderrahmane-belghiti-president-de-la-fmf-sur-le-developpement-de-la-franchise-au-maroc-5564","title":{"rendered":"Interview de Abderrahmane Belghiti, pr\u00e9sident de la FMF sur le d\u00e9veloppement de la franchise au Maroc"},"content":{"rendered":"
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Comment s’est d\u00e9velopp\u00e9e la franchise au Maroc de la fin des ann\u00e9es 90 \u00e0 2009 ? Le march\u00e9 de la franchise au Maroc s’est d\u00e9velopp\u00e9 dans un premier temps gr\u00e2ce aux franchises \u00e9trang\u00e8res…. Vous pouvez en savoir plus \u00e0 travers l’interview du pr\u00e9sident de la f\u00e9d\u00e9ration marocaine de la franchise, Mr Belghiti. R\u00e9alis\u00e9e en 2009, cette interview permet de sentir le potentiel de la franchise au Maroc. <\/p>\n

Note d’AC Franchise ajout\u00e9e en 2015 :\u00a0H\u00e9las Monsieur Abderrahmane Belghiti a \u00e9t\u00e9 peu \u00e9paul\u00e9 et apr\u00e8s son d\u00e9part en retraite\u00a0la FMF s’est d\u00e9lit\u00e9e. La franchise a connu bien des probl\u00e8mes au Maroc par manque de professionnalisme et de respect des contrats lesquels ont souvent \u00e9t\u00e9 sign\u00e9s sans les lire.<\/p>\n

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Abderrahmane Belghit<\/b>i : Je suis pr\u00e9sident de la f\u00e9d\u00e9ration de la franchise au Maroc depuis 2005. J’ai \u00e9t\u00e9 franchis\u00e9 d\u00e9veloppeur (note d’AC Franchise : souvent appel\u00e9 master franchis\u00e9 un peu \u00e0 tort)\u00a0pour la franchise Mac Donald au Maroc pendant 15 ans. Le\u00a0Maroc\u00a0a \u00e9t\u00e9 le premier march\u00e9 ouvert par l’enseigne Mc Donald en Afrique et au Moyen Orient. La franchise au Maroc a connu un d\u00e9veloppement remarquable<\/a> dans la derni\u00e8re d\u00e9cennie. Elle est pass\u00e9e de 61 r\u00e9seaux de franchise \u00e0 347 r\u00e9seaux en 2008. Elle a quasiment multipli\u00e9 par 6 le nombre de r\u00e9seaux et durant les 5 derni\u00e8res ann\u00e9es, c’est un d\u00e9veloppement de 25% en moyenne par an. (Note d’AC Franchise : En fait ces statistiques du minist\u00e8re du commerce regroupent des franchises, des r\u00e9seaux moins structur\u00e9s qui ne sont pas vraiment des franchises).<\/p>\n

Le march\u00e9 marocain continue de se d\u00e9velopper, il n’est pas encore mature car la franchise est r\u00e9cente compar\u00e9e \u00e0 d’autres march\u00e9s install\u00e9s depuis 30 ou 40 ans. Nous avons encore le potentiel pour nous d\u00e9velopper. Le march\u00e9 de la franchise compte 2560 points de vente et a cr\u00e9\u00e9 25 000 emplois. Les secteurs d’activit\u00e9s qui ont connu le succ\u00e8s sont principalement l’habillement et la lingerie qui repr\u00e9sentent 29% des r\u00e9seaux, puis la restauration rapide et \u00e0 th\u00e8me qui repr\u00e9sentent 7 \u00e0 8%, l’ameublement 6% et la chaussure 5%. Ceci \u00e9tant, il y a encore une soixantaine d’activit\u00e9s qui sont entre 1 et 2%. Ceux qui ont connu moins de succ\u00e8s sont ceux des services \u00e0 la personne et \u00e0 l’entreprise. Ils ont du mal \u00e0 se d\u00e9velopper car le march\u00e9 ne s’y pr\u00eate pas encore. Pourquoi ? Parce qu’il y a encore du personnel de maison, beaucoup d’artisans et beaucoup d’informel. Donc ces franchises structur\u00e9es ont du mal \u00e0 trouver leur place parce que l’environnement n’est pas adapt\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le march\u00e9 s’est d\u00e9velopp\u00e9 au d\u00e9part gr\u00e2ce aux enseignes \u00e9trang\u00e8res qui sont fran\u00e7aises \u00e0 42% , 12% sont d’origine am\u00e9ricaine, 8% espagnoles et 7% italiennes. Ces enseignes ont servi de locomotives gr\u00e2ce \u00e0 leur notori\u00e9t\u00e9 et l’acceptation des consommateurs. C’est \u00e0 la fois une force et une faiblesse : une force qui a permis de tirer la franchise assez rapidement et une faiblesse car cela n’a pas permis de d\u00e9veloppement de concepts marocains. Aujourd’hui, les concepts marocains ne repr\u00e9sentent que 15% des r\u00e9seaux mais les investisseurs choisissent la facilit\u00e9 qui est d’importer une franchise plut\u00f4t que de d\u00e9velopper un concept local.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment s’est d\u00e9velopp\u00e9e la franchise au Maroc de la fin des ann\u00e9es 90 \u00e0 2009 ? Le march\u00e9 de la franchise au Maroc s’est d\u00e9velopp\u00e9 dans un premier temps gr\u00e2ce aux franchises \u00e9trang\u00e8res…. Vous pouvez en savoir plus \u00e0 travers l’interview du pr\u00e9sident de la f\u00e9d\u00e9ration marocaine de la franchise, Mr Belghiti. R\u00e9alis\u00e9e en 2009, […]<\/p>\n","protected":false},"author":1,"featured_media":296313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[135,136],"class_list":["post-296314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","tag-franchise-informations","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Abderrahmane Belghiti, pr\u00e9sident de la FMF sur le d\u00e9veloppement de la franchise au Maroc<\/title>\n<meta name=\"description\" content=\"Comment s'est d\u00e9velopp\u00e9e la franchise au Maroc de la fin des ann\u00e9es 90 \u00e0 2009 ? 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