{"id":296315,"date":"2009-05-26T02:00:00","date_gmt":"2009-05-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/profil-du-franchise-gagnant"},"modified":"2009-05-26T02:00:00","modified_gmt":"2009-05-26T01:00:00","slug":"profil-du-franchise-gagnant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/profil-du-franchise-gagnant","title":{"rendered":"Profil du franchis\u00e9 gagnant"},"content":{"rendered":"
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Le monde du salariat n’est pas celui de la franchise. Un franchiseur r\u00e9sume ainsi le candidat id\u00e9al : ni assist\u00e9 perp\u00e9tuel, ni \u00e9lectron libre, il concilie performance individuelle et implication dans le r\u00e9seau. Quelques pr\u00e9cisions… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Eliminons d’abord les caract\u00e9ristiques personnelles qui f\u00e2chent. Le candidat \u00e0 la franchise ne peut \u00eatre ni cupide, ni \u00e9gocentrique. On ne le supporte pas non plus assist\u00e9, ni paresseux car il ne devra pas compter ses heures. Enfin les franchises n’aiment pas le Monsieur-je-sais-tout, personnage outrecuidant, qui fait la le\u00e7on au franchiseur ; pire encore peut-\u00eatre, celui qui a choisi la franchise par d\u00e9faut, faute d’autre projet qui tienne la route. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quant au bon candidat, son \u00e2ge n’a pas d’importance. Les franchises appr\u00e9cient autant l’enthousiasme de la jeunesse que l’exp\u00e9rience professionnelle convaincante<\/em><\/strong>. La derni\u00e8re enqu\u00eate de la FFF (F\u00e9d\u00e9ration Fran\u00e7aise de Franchise) command\u00e9e en collaboration avec le groupe Banque Populaire montre que les 35-49 ans repr\u00e9sentent 55 % des membres des r\u00e9seaux, 29 % ont plus de 50 ans. On assiste d’ailleurs \u00e0 une sorte de glissement vers des candidats \u00e0 la fois dot\u00e9s d’exp\u00e9riences manag\u00e9riales et solvables. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant ces candidats plus \u00e2g\u00e9s auront \u00e0 faire preuve de souplesse et \u00e0\u00a0montrer leur r\u00e9activit\u00e9 <\/em><\/strong>dans le montage de projet. Les candidats plus jeunes sont r\u00e9put\u00e9s plus dynamiques, ouverts aux nouvelles technologies et gardent vraiment toutes leurs chances. Les formations propos\u00e9es par le r\u00e9seau compenseront les lacunes des uns et des autres<\/em><\/strong>. Aux yeux des franchiseurs, les dipl\u00f4mes ne sont pas d\u00e9terminants, 28 % seulement des franchis\u00e9s poss\u00e8dent un bac + 3 ou plus. Sauf pour certains m\u00e9tiers sp\u00e9cifiques, il est rare qu’un dipl\u00f4me soit exig\u00e9 pour devenir franchis\u00e9. Souvent un candidat ayant fait des \u00e9tudes courtes est plus audacieux, tandis que celui qui a prolong\u00e9 sa formation initiale est plus souvent impressionn\u00e9 par les difficult\u00e9s qu’il rencontre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les r\u00e9seaux recherchent surtout deux comp\u00e9tences : commerciale et manag\u00e9riale<\/em><\/strong>. Les anciens de la distribution sont ainsi tr\u00e8s pris\u00e9s. Les cadres ou techniciens, les artisans ont \u00e9galement leur chance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les femmes repr\u00e9sentent actuellement 38 % du total des franchis\u00e9s<\/em><\/strong>. Depuis 2008 elles sont majoritaires dans les unit\u00e9s de petit format, dont le chiffre d’affaires est inf\u00e9rieur \u00e0 150 000 \u20ac ou employant un salari\u00e9 maximum. La parit\u00e9 n’est pas encore atteinte… M\u00eame si certains franchiseurs citent de belles r\u00e9ussites de franchis\u00e9Es. Il est possible de se lancer en couple, avec des profils compl\u00e9mentaires<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour finir les atouts essentiels des candidats \u00e0 la franchise sont la force de caract\u00e8re et la capacit\u00e9 de d\u00e9cider<\/em><\/strong>. On rappelle que le franchiseur soutient le franchis\u00e9 mais ne d\u00e9cide pas \u00e0 sa place. Il doit \u00eatre capable de faire marcher seul son entreprise tout en adh\u00e9rant totalement au concept du franchiseur. Aussi on conseille \u00e0 un franc-tireur de se lancer en solo, tandis qu’un candidat trop d\u00e9pendant devra plut\u00f4t rester salari\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L’Express Dossier Franchise 09 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le monde du salariat n’est pas celui de la franchise. Un franchiseur r\u00e9sume ainsi le candidat id\u00e9al : ni assist\u00e9 perp\u00e9tuel, ni \u00e9lectron libre, il concilie performance individuelle et implication dans le r\u00e9seau. Quelques pr\u00e9cisions… Eliminons d’abord les caract\u00e9ristiques personnelles qui f\u00e2chent. Le candidat \u00e0 la franchise ne peut \u00eatre ni cupide, ni \u00e9gocentrique. On […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296315","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nProfil du franchis\u00e9 gagnant<\/title>\n<meta name=\"description\" content=\"Le monde du salariat n'est pas celui de la franchise. 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