{"id":296322,"date":"2009-05-24T02:00:00","date_gmt":"2009-05-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-relation-client-essentielle-pour-les-franchises-et-succursales-de-pret-a-porter"},"modified":"2009-05-24T02:00:00","modified_gmt":"2009-05-24T01:00:00","slug":"la-relation-client-essentielle-pour-les-franchises-et-succursales-de-pret-a-porter","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-relation-client-essentielle-pour-les-franchises-et-succursales-de-pret-a-porter","title":{"rendered":"La relation client essentielle pour les franchises et succursales de pr\u00eat-\u00e0-porter"},"content":{"rendered":"
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Les nouvelles solutions de relation client s’av\u00e8rent essentielles pour g\u00e9n\u00e9rer du trafic dans les boutiques de mode <\/strong>et surtout fid\u00e9liser la client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans cette perspective, le marketing direct et ses outils <\/strong>(fichier clients pertinent, cartes de fid\u00e9lit\u00e9, mailings cibl\u00e9s, carnets de r\u00e9duction, journ\u00e9es portes-ouvertes avec animations) devient un passage oblig\u00e9 pour les franchises ou les succursalistes\u00a0de pr\u00eat-\u00e0-porter <\/strong>qui y consacrent aujourd’hui 2 \u00e0 3 % de leur chiffre d’affaires en moyenne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une chose est s\u00fbre : les enseignes qui ont d\u00e9j\u00e0 pris le tournant de la relation client et qui ont trouv\u00e9 des formules innovantes ont une nette longueur d’avance sur les autres <\/strong>Elles ont d\u00e9j\u00e0 compris comme celle-ci peut devenir une v\u00e9ritable recette anti-crise en rassurant et \u00ab bichonnant \u00bb les consommateurs frileux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et les \u00e9diteurs de logiciels ont bien int\u00e9gr\u00e9 tout l’enjeu de la relation client <\/strong>: de nouvelles solutions de modules informatiques voient le jour r\u00e9guli\u00e8rement et tendent \u00e0 s’adapter toujours plus aux besoins des enseignes. L’objectif ? Mieux conna\u00eetre, mieux segmenter et mieux cibler la client\u00e8le pour lui proposer les produits et services qu’elle attend.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les nouvelles solutions de relation client s’av\u00e8rent essentielles pour g\u00e9n\u00e9rer du trafic dans les boutiques de mode et surtout fid\u00e9liser la client\u00e8le. Dans cette perspective, le marketing direct et ses outils (fichier clients pertinent, cartes de fid\u00e9lit\u00e9, mailings cibl\u00e9s, carnets de r\u00e9duction, journ\u00e9es portes-ouvertes avec animations) devient un passage oblig\u00e9 pour les franchises ou les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296322","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLa 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