{"id":296328,"date":"2009-05-20T02:00:00","date_gmt":"2009-05-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-nouvelles-enseignes-de-linge-de-maison-en-propre-ou-en-franchise"},"modified":"2009-05-20T02:00:00","modified_gmt":"2009-05-20T01:00:00","slug":"les-nouvelles-enseignes-de-linge-de-maison-en-propre-ou-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-nouvelles-enseignes-de-linge-de-maison-en-propre-ou-en-franchise","title":{"rendered":"Les nouvelles enseignes de linge de maison, en propre ou en franchise"},"content":{"rendered":"
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Nombreux sont les fabricants de draps, nappes ou \u00e9ponge qui lancent leurs enseignes pour mieux sentir le march\u00e9 mais aussi pour trouver de nouveaux relais de croissance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Prenant la m\u00eame voie que certains v\u00e9adistes sp\u00e9cialis\u00e9s comme Linvosges, Becquet, Descamps ou Cyrillus Int\u00e9rieur, des fabricants cr\u00e9ent leurs marques et ouvrent des boutiques en propre ou en partenariat. En d\u00e9pit de la conjoncture et de quelques difficult\u00e9s avec les banques, les projets d’ouverture annonc\u00e9s pour 2009 sont maintenus<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi le vosgien Garnier-Thi\u00e9baut <\/em><\/strong>vient-il d’ouvrir une boutique dans Paris o\u00f9 sont propos\u00e9s, sur 140 m2, toutes les familles de produits de l’industriel : linge de table et d’office, linge de lit, \u00e9ponge. Cette boutique vient deux ans apr\u00e8s la cr\u00e9ation de Domus, qui a test\u00e9 la formule, et se distingue \u00e9galement des ventes en d\u00e9stockage dans des Marques Avenue. Son concurrent direct, Jacquard fran\u00e7ais, l’avait pr\u00e9c\u00e9d\u00e9 et continue \u00e0 ouvrir des boutiques, la prochaine est attendue ce printemps \u00e0 Bordeaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le m\u00eame secteur on conna\u00eet par ailleurs des fabricants de linge basque <\/em><\/strong>qui se sont tourn\u00e9s vers la distribution en propre. Ainsi Jean Vier a constitu\u00e9 un r\u00e9seau de 18 boutiques en propre ou en franchise. La 19e devrait \u00eatre inaugur\u00e9e \u00e0 Toulouse en septembre. Son concurrent, Euskal, compte quant \u00e0 lui trois succursales et ouvre la quatri\u00e8me au cur du Pays Basque : \u00e0 Saint-Jean-Pied-de-Port. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On sait aussi que, dans une autre gamme, Sylvie Thiriez a acc\u00e9l\u00e9r\u00e9 son d\u00e9veloppement<\/em><\/strong>, elle poss\u00e8de 17 succursale et aborde 2009 sans pessimisme. Plusieurs ouvertures sont programm\u00e9es \u00e0 Paris, en Sud-Est et en Rh\u00f4ne Alpes. Tradition des Vosges continue elle aussi sur sa lanc\u00e9e et ouvre un espace de 250 m2 \u00e0 Paris, tout en offrant sa propre collection de linge de maison Ventilo Maison.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les boutiques Blanc des Vosges, de Fran\u00e7ois Hans, progressent <\/em><\/strong>\u00e9galement et vont ouvrir plusieurs boutiques au second semestre. Les produits ont \u00e9t\u00e9 renouvel\u00e9s \u00e0 80 % et ce sont ceux du haut de gamme qui plaisent le plus constate le dirigeant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le groupe Vds s’est lanc\u00e9 dans l’aventure en 2006 et a d\u00e9j\u00e0 constitu\u00e9 un r\u00e9seau de trente boutiques en partenariat \u00e0 l’enseigne Elv\u00e9, en commission-affiliation<\/em><\/strong>. Quatre ouvertures sont programm\u00e9es pour 2009, dont deux au printemps. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’autres soci\u00e9t\u00e9s pensent \u00e0 continuer leur d\u00e9veloppement, certaines ont report\u00e9 leur projet en raison de la crise. Ce qui pose probl\u00e8me c’est l’acc\u00e8s au financement par les banques. Parfois le probl\u00e8me est aussi de trouver l’espace correspondant aux crit\u00e8res de la marque pour approcher sa client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Le Journal du Textile N\u00b0 1990 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Nombreux sont les fabricants de draps, nappes ou \u00e9ponge qui lancent leurs enseignes pour mieux sentir le march\u00e9 mais aussi pour trouver de nouveaux relais de croissance. Prenant la m\u00eame voie que certains v\u00e9adistes sp\u00e9cialis\u00e9s comme Linvosges, Becquet, Descamps ou Cyrillus Int\u00e9rieur, des fabricants cr\u00e9ent leurs marques et ouvrent des boutiques en propre ou en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296328","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLes 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