{"id":296337,"date":"2009-05-13T02:00:00","date_gmt":"2009-05-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-lancer-dans-lesthetique"},"modified":"2009-05-13T02:00:00","modified_gmt":"2009-05-13T01:00:00","slug":"se-lancer-dans-lesthetique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-lancer-dans-lesthetique","title":{"rendered":"Se lancer dans l&rsquo;esth\u00e9tique ?"},"content":{"rendered":"<div id=\"18643\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"18643\" data-url=\"\/crezeo_widgets\/18643\/update_parameter\"          data-name=\"text\">       L&rsquo;esth\u00e9ticienne est la sp\u00e9cialiste des soins de beaut\u00e9 mais la fronti\u00e8re avec la ligne, la minceur et la forme devient difficile \u00e0 fixer. <\/p>\n<p> Elle pratique des soins diff\u00e9rents selon les natures de peau, lutte contre les rides, et\u00a0apporte au visage et au corps jeunesse et beaut\u00e9. Elle effectue aussi des \u00e9pilations, des maquillages et a un r\u00f4le de conseil sur le choix des soins et des produits \u00e0 utiliser par chacun selon son type de peau.<\/p>\n<p><strong>En 2006 on d\u00e9nombrait 12 163 instituts de beaut\u00e9 en France<\/strong>. Le CA moyen d&rsquo;un institut classique est faible (environ 65 000 euros) et traduit l&rsquo;inadaptation des instituts traditionnels aux besoins de la client\u00e8le. <strong>Seules les formules innovantes, <\/strong>comme <a href=\"https:\/\/ac-franchise.be\/annuaire_franchise\/annu_fiche.asp?action=view&amp;aid=1132\">Creanail<\/a>\u00a0par exemple,<strong>\u00a0connaissent le succ\u00e8s<\/strong>. Une dimension commerciale est n\u00e9cessaire, le talent technique s&rsquo;av\u00e9rant insuffisant. Les franchises apportent un vrai plus lorsqu&rsquo;elles sont cr\u00e9\u00e9es par de vrais professionnels mais le secteur a longtemps \u00e9t\u00e9 sensible aux \u00ab gourous \u00bb et, \u00e0 l&rsquo;oppos\u00e9, aux vendeurs de mat\u00e9riel, tous deux \u00e9tant trop souvent insuffisants en savoir-faire.<\/p>\n<p> Pourtant, la consommation annuelle moyenne par habitant en produits de soins est en progr\u00e8s. Il faut donc que les professionnels des soins esth\u00e9tiques se remettent en cause plus profond\u00e9ment que ce que nous constatons.<\/p>\n<p><strong>Les formules sp\u00e9cialis\u00e9es<\/strong> sur l&rsquo;amincissement, l&rsquo;\u00e9pilation, etc., tels que <a href=\"https:\/\/ac-franchise.be\/annuaire_franchise\/annu_fiche.asp?action=view&amp;aid=779\">Effea<\/a>,\u00a0<a href=\"https:\/\/ac-franchise.be\/annuaire_franchise\/annu_fiche.asp?action=view&amp;aid=928\">Th\u00e9raform<\/a>, et <a href=\"https:\/\/ac-franchise.be\/annuaire_franchise\/annu_fiche.asp?action=view&amp;aid=973\">Esth\u00e9tic Center<\/a>\u00a0montrent bien que<strong> l&rsquo;approche \u00ab business \u00bb est plus efficace <\/strong>que l&rsquo;artisanat traditionnel qui fait tout.<\/p>\n<p> Il est essentiel de regarder les bilans des adh\u00e9rents d&rsquo;un r\u00e9seau et de ne pas se pr\u00e9cipiter.<\/p>\n<p> Voici\u00a0une adresse syndicale mais c&rsquo;est votre expert comptable qui vous sera le plus utile s&rsquo;il adopte une position critique et prudente.<\/p>\n<p> La CNAIB (fusion entre la FNGAEC et la FFIB)<br \/> Conf\u00e9d\u00e9ration Nationale Artisanale des Instituts de Beaut\u00e9<br \/> 64 rue de la Briquetterie<br \/> 17000 LA ROCHELLE\u00a0<br \/><a class=\"txtr01\" href=\"http:\/\/www.cnaib.fr\/\" rel=\"noopener noreferrer\"><font color=\"#0000ff\">voir le site web<\/font><\/a>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;esth\u00e9ticienne est la sp\u00e9cialiste des soins de beaut\u00e9 mais la fronti\u00e8re avec la ligne, la minceur et la forme devient difficile \u00e0 fixer. Elle pratique des soins diff\u00e9rents selon les natures de peau, lutte contre les rides, et\u00a0apporte au visage et au corps jeunesse et beaut\u00e9. Elle effectue aussi des \u00e9pilations, des maquillages et a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296337","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se lancer dans l&#039;esth\u00e9tique ?<\/title>\n<meta name=\"description\" content=\"L&#039;esth\u00e9ticienne est la sp\u00e9cialiste des soins de beaut\u00e9 mais la fronti\u00e8re avec la ligne, la minceur et la forme devient difficile \u00e0 fixer. 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