{"id":296339,"date":"2009-05-11T12:43:00","date_gmt":"2009-05-11T11:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-jehan-de-ponfilly-directeur-de-lenseigne-8612"},"modified":"2009-05-11T12:43:00","modified_gmt":"2009-05-11T11:43:00","slug":"interview-de-jehan-de-ponfilly-directeur-de-lenseigne-8612","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-jehan-de-ponfilly-directeur-de-lenseigne-8612","title":{"rendered":"Interview de Jehan de Ponfilly, Directeur de l’Enseigne"},"content":{"rendered":"
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AC Franchise : Quelle description feriez-vous de votre activit\u00e9, de votre m\u00e9tier, de votre march\u00e9 ?<\/h3>\n
Jehan de Ponfilly <\/b>: Au sein du grand march\u00e9 du bricolage et de l’am\u00e9nagement, <\/b>Weldom<\/b><\/a> d\u00e9veloppe un concept de magasins de proximit\u00e9 <\/b>par la pertinence de l’offre et la qualit\u00e9 de la relation client. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quelles sont les contraintes de votre march\u00e9 et\/ou m\u00e9tier ? <\/h3>\n
JP<\/b> : Sur notre march\u00e9, sont pr\u00e9sents \u00e9galement les GSB (grandes surfaces de Bricolage) ainsi que des magasins discount. C’est pour cela que nous avons d\u00e9velopp\u00e9 un mod\u00e8le \u00e9conomique gagnant et pertinent qui repose sur le concept de magasin de proximit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les avantages (ou aspects originaux) de votre concept ?<\/h3>\n
JP<\/b> : Notre concept pr\u00e9sente plusieurs avantages :
– La pertinence de l’offre
– Une qualit\u00e9 de l’accompagnement manag\u00e9rial et de la formation
– La puissance d’un grand groupe et l’autonomie d’une filiale
– Une qualit\u00e9 des indicateurs de la performance \u00e9conomique
– Un suivi et la prise en compte de la satisfaction clients <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Parlez-nous de votre d\u00e9veloppement jusque maintenant. <\/h3>\n
JP <\/b>: Le nouveau contexte actionnaire a permis un red\u00e9ploiement progressif et significatif depuis mi-2004 se traduisant par l’am\u00e9lioration :
– des gammes
– de la rentabilit\u00e9 des magasins
– de la satisfaction clients mais aussi par l’augmentation du nombre de points de vente <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont d\u00e9sormais vos objectifs \u00e0 court et moyen terme et quels moyens allez-vous engager pour y parvenir ? <\/h3>\n
JP<\/b> : Notre objectif est de donner aux magasins de bons outils pour piloter leurs gammes, am\u00e9liorer leur gestion, augmenter la disponibilit\u00e9 et la comp\u00e9tence des \u00e9quipes, mieux satisfaire leurs clients. Nous offrons donc \u00e0 nos adh\u00e9rents les atouts pour \u00eatre les meilleurs sur leur zone de chalandise et cela durablement. <\/p>\n

Nous recherchons des candidats qui ont la passion du client, <\/b>la passion du m\u00e9tier mais aussi la passion des produits que nous commercialisons.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise : Quelle description feriez-vous de votre activit\u00e9, de votre m\u00e9tier, de votre march\u00e9 ? Jehan de Ponfilly : Au sein du grand march\u00e9 du bricolage et de l’am\u00e9nagement, Weldom d\u00e9veloppe un concept de magasins de proximit\u00e9 par la pertinence de l’offre et la qualit\u00e9 de la relation client. ACF : Quelles sont les […]<\/p>\n","protected":false},"author":1,"featured_media":296338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Jehan de Ponfilly, Directeur de l'Enseigne<\/title>\n<meta name=\"description\" content=\"AC Franchise : Quelle description feriez-vous de votre activit\u00e9, de votre m\u00e9tier, de votre march\u00e9 ? 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