{"id":296347,"date":"2009-05-06T02:00:00","date_gmt":"2009-05-06T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-cuisine-un-univers-dynamique-sur-le-marche"},"modified":"2009-05-06T02:00:00","modified_gmt":"2009-05-06T01:00:00","slug":"la-cuisine-un-univers-dynamique-sur-le-marche","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-cuisine-un-univers-dynamique-sur-le-marche","title":{"rendered":"La cuisine, un univers dynamique sur le march\u00e9"},"content":{"rendered":"
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L’int\u00e9r\u00eat des fran\u00e7ais pour leur int\u00e9rieur va croissant. Cuisine, \u00e9lectrom\u00e9nager et chauffage gagnent du terrain dans le secteur de l’\u00e9quipement de la maison, sp\u00e9cialement en franchise.<\/span><\/p>\n

Le march\u00e9 \u00e9volue rapidement \u00e0 mesure que les offres et les services propos\u00e9s par les enseignes en franchise ou en concession et les industriels gagnent en sophistication. Le secteur se structure diff\u00e9remment suivant diff\u00e9rents axes. D’abord on assiste \u00e0 une polarisation aux deux extr\u00e9mit\u00e9s : l’entr\u00e9e de gamme et le haut de gamme.<\/em><\/strong> Progressivement le meuble en kit devient plus performant et permet d’allier prix attractif et prestation quasi sur-mesure. Le moyen de gamme a plus de difficult\u00e9s. <\/span><\/p>\n

Par ailleurs des acquisitions de cuisinistes par des enseignes d’ameublement peuvent \u00eatre envisag\u00e9es et les g\u00e9n\u00e9ralistes de l’\u00e9quipement de la maison comme But et Conforama, coinc\u00e9s dans le style rustiques, voient leurs positions s’\u00e9roder. N\u00e9anmoins il se pourrait que la cuisine rustique trouve un regain d’int\u00e9r\u00eat aupr\u00e8s de consommateurs <\/em><\/strong>attir\u00e9s par le charme du bois massif. <\/span><\/p>\n

Les GSA (Auchan, Carrefour…) sont marginalis\u00e9es faute de services et conseils adapt\u00e9s. De m\u00eame pour ce qui concerne les enseignes telles que Fly ou Ikea, destin\u00e9es au jeune habitat qui, lui aussi, est en progression. <\/span><\/p>\n

Les franchis\u00e9s de l’\u00e9lectrom\u00e9nager de leurs c\u00f4t\u00e9s gagnent du terrain<\/em><\/strong>. La concurrence s’intensifie mais c’est un march\u00e9 qui peut compter sur l’innovation pour \u00e9voluer. Le gros \u00e9lectrom\u00e9nager encastrable continue une bonne progression avec l’augmentation de l’accession \u00e0 la propri\u00e9t\u00e9. <\/p>\n

<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\n
Dominique Deslandes<\/p>\n

<\/span><\/p>\n

—————————————————————————————————-
Les enseignes qui recrutent dans ce secteur sur <\/strong>ac-franchise.be<\/strong><\/a>
– Cuisines Mondial Kit<\/font><\/strong><\/a>
– Socoo’c<\/strong><\/font><\/a>
– <\/strong><\/font>Mobalpa<\/strong><\/font><\/a>
– <\/font><\/strong>Ixina<\/font><\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’int\u00e9r\u00eat des fran\u00e7ais pour leur int\u00e9rieur va croissant. Cuisine, \u00e9lectrom\u00e9nager et chauffage gagnent du terrain dans le secteur de l’\u00e9quipement de la maison, sp\u00e9cialement en franchise. Le march\u00e9 \u00e9volue rapidement \u00e0 mesure que les offres et les services propos\u00e9s par les enseignes en franchise ou en concession et les industriels gagnent en sophistication. Le secteur […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296347","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa cuisine, un univers dynamique sur le march\u00e9<\/title>\n<meta name=\"description\" content=\"L'int\u00e9r\u00eat des fran\u00e7ais pour leur int\u00e9rieur va croissant. 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