{"id":296348,"date":"2009-05-06T02:00:00","date_gmt":"2009-05-06T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-bio-se-developpe-en-franchise"},"modified":"2009-05-06T02:00:00","modified_gmt":"2009-05-06T01:00:00","slug":"le-bio-se-developpe-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-bio-se-developpe-en-franchise","title":{"rendered":"Le Bio se d\u00e9veloppe en franchise"},"content":{"rendered":"
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Le bio est d\u00e9sormais bien install\u00e9 dans la fili\u00e8re alimentaire, il r\u00e9pond \u00e0 de nouvelles habitudes de consommation et la franchise y prend des parts de march\u00e9. La Belgique, la Suisse et la France font partie des march\u00e9s prometteurs o\u00f9 la franchise bio se d\u00e9veloppe. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les candidats doivent \u00eatre convaincus eux-m\u00eames de l’int\u00e9r\u00eat d’une alimentation saine et de qualit\u00e9. Il est utile qu’ils soient de bons connaisseurs des produits du point de vue technique mais aussi qu’ils puissent cultiver une relation clients o\u00f9 la notion de conseil demeure fondamentale<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les r\u00e9seaux dispensent des formations pointues. L’emplacement des points de vente est crucial comme souvent dans le commerce alimentaire, le bouche \u00e0 oreille fera le reste car les amateurs de bio sont eux-m\u00eames dans des r\u00e9seaux relationnels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’offre alimentaire est souvent compl\u00e9t\u00e9e de produits cosm\u00e9tiques et de quelques articles de d\u00e9coration<\/em><\/strong>. Il s’agit de cr\u00e9er une atmosph\u00e8re enti\u00e8rement orient\u00e9e nature. Les fournisseurs sont les grands manitous car l’offre est encore inf\u00e9rieure \u00e0 la demande et la gestion des stocks est un souci permanent, le soutien du franchiseur est alors vraiment rassurant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon l’APCE (agence pour la cr\u00e9ation d’entreprise), il faut pr\u00e9voir d’investir entre 61 000 et 230 000 euros pour ouvrir une sup\u00e9rette bio : ce montant comprend l’achat du fonds mais aussi l’am\u00e9nagement du commerce et les installations n\u00e9cessaires au commerce alimentaire. Citons quelques enseignes r\u00e9put\u00e9es : La Vie Claire, Boutique Nature, L’Eau Vive, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le bio est d\u00e9sormais bien install\u00e9 dans la fili\u00e8re alimentaire, il r\u00e9pond \u00e0 de nouvelles habitudes de consommation et la franchise y prend des parts de march\u00e9. La Belgique, la Suisse et la France font partie des march\u00e9s prometteurs o\u00f9 la franchise bio se d\u00e9veloppe. Les candidats doivent \u00eatre convaincus eux-m\u00eames de l’int\u00e9r\u00eat d’une alimentation 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