{"id":296361,"date":"2009-04-30T02:00:00","date_gmt":"2009-04-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-nouvelle-identite-visuelle-pour-la-franchise-de-cosmetologie-vegetale"},"modified":"2009-04-30T02:00:00","modified_gmt":"2009-04-30T01:00:00","slug":"une-nouvelle-identite-visuelle-pour-la-franchise-de-cosmetologie-vegetale","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-nouvelle-identite-visuelle-pour-la-franchise-de-cosmetologie-vegetale","title":{"rendered":"Une nouvelle identit\u00e9 visuelle pour la franchise de cosm\u00e9tologie v\u00e9g\u00e9tale"},"content":{"rendered":"<div id=\"39908\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"39908\">                   <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"39908\" data-url=\"\/crezeo_widgets\/39908\/update_parameter\"            data-name=\"text\"><strong>La franchise Yves rocher est mondialement connue, N\u00b01 en France <\/strong>en nombre de magasins et le premier r\u00e9seau d&rsquo;instituts de beaut\u00e9. <strong>La franchise aligne 1 600 points de vente et 15\u00a0 000 collaborateurs sur le globe.<br \/><\/strong><br \/><strong>Son fondateur Yves Rocher est un visionnaire <\/strong>lorsqu&rsquo;il lance en 1959 sa gamme de produits de beaut\u00e9 \u00e0 base de plantes dans le petit village de La Gacilly en Bretagne. <strong>Il fait alors de la nature son positionnement phare <\/strong>\u00e0 une \u00e9poque o\u00f9 les produits de cosm\u00e9tologie v\u00e9g\u00e9tale n&rsquo;\u00e9taient pas encore\u00a0d&rsquo;actualit\u00e9.<br \/>Il commence sa commercialisation par le canal de la vente par correspondance et ouvre ses premiers magasins et instituts de beaut\u00e9 en 1969. <br \/><strong>La marque a toujours gard\u00e9 une force incomparable : la ma\u00eetrise de toute la cha\u00eene depuis la culture de la plante, la recherche, la fabrication des produits et sa commercialisation.<\/strong> <\/p>\n<p>Pourtant, malgr\u00e9 un fid\u00e9lisation importante de ses clientes, <strong>la\u00a0griffe Yves Rocher\u00a0commence \u00e0 prendre quelques rides <\/strong>: concurrence des grandes enseignes comme L&rsquo;Or\u00e9al et Niv\u00e9a qui ont beaucoup investi en communication. et \u00e0 la fin des ann\u00e9es 2000 elle \u00e9tait per\u00e7ue comme une marque de beaut\u00e9 d&rsquo;un bon rapport qualit\u00e9\/prix mais avec une image floue et un peu vieillissante.<\/p>\n<p><strong>C&rsquo;est pourquoi, l&rsquo;enseigne a d\u00e9cid\u00e9 de reprendre la t\u00eate du peloton et se remettre sur le devant de la sc\u00e8ne avec sa nouvelle signature \u00ab cr\u00e9ateur de la Cosm\u00e9tologie v\u00e9g\u00e9tale \u00bb.\u00a0<\/strong>Elle r\u00e9affirme ainsi les fondamentaux qui ont fait le succ\u00e8s de la marque Yves Rocher : la nature et comment l&rsquo;utiliser mais aussi la pr\u00e9server. <strong>Tous les magasins ont subi un \u00e9co-bilan <\/strong>avec au centre des pr\u00e9occupations, l&rsquo;\u00e9conomie d&rsquo;\u00e9nergie. Le nombre de PLV imprim\u00e9 a \u00e9t\u00e9 r\u00e9duit de 30% et pass\u00e9 au format standart A3.<\/p>\n<p><strong>Le nouveau concept de boutique <\/strong>a \u00e9t\u00e9 r\u00e9alis\u00e9 par l&rsquo;agence Saguez &amp; Partners qui a cr\u00e9\u00e9 la nouvelle identit\u00e9 visuelle de la marque sous le nom d&rsquo;\u00ab <strong>Atelier Cosm\u00e9tique V\u00e9g\u00e9tal <\/strong>\u00bb. L&rsquo;atelier symbolise le savoir faire et la comp\u00e9tence dans une ambiance o\u00f9 le vert &#8211;\u00a0couleur embl\u00e9matique de la marque- domine. Un nouvel \u00e9clairage met en valeur les 3 espaces de la boutique : <br \/><u>la serre v\u00e9g\u00e9tale avec les parfums, les cosm\u00e9tiques<br \/>le laboratoire v\u00e9g\u00e9tal d\u00e9di\u00e9 aux produits de soins (visage, cheveux, anti-rides)<br \/>et l&rsquo;Institut l&rsquo;Heure V\u00e9g\u00e9tale pour les soins esth\u00e9tiques <\/u>.<\/p>\n<p><strong>Le premier magasin a \u00e9t\u00e9 ouvert dans la banlieue parisienne \u00e0 boulogne Billancourt et Yves Rocher pr\u00e9voit le relooking de ses 1600 points de vente franchis\u00e9s d&rsquo;ici 5 ans<br \/><\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Yves rocher est mondialement connue, N\u00b01 en France en nombre de magasins et le premier r\u00e9seau d&rsquo;instituts de beaut\u00e9. La franchise aligne 1 600 points de vente et 15\u00a0 000 collaborateurs sur le globe.Son fondateur Yves Rocher est un visionnaire lorsqu&rsquo;il lance en 1959 sa gamme de produits de beaut\u00e9 \u00e0 base de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-296361","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une nouvelle identit\u00e9 visuelle pour la franchise de cosm\u00e9tologie v\u00e9g\u00e9tale<\/title>\n<meta name=\"description\" content=\"La franchise Yves rocher est mondialement connue, N\u00b01 en France en nombre de magasins et le premier r\u00e9seau d&#039;instituts de beaut\u00e9. 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