{"id":296372,"date":"2009-04-22T02:00:00","date_gmt":"2009-04-22T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/equipement-de-la-maison-et-decoration-un-secteur-porteur-pour-la-franchise"},"modified":"2009-04-22T02:00:00","modified_gmt":"2009-04-22T01:00:00","slug":"equipement-de-la-maison-et-decoration-un-secteur-porteur-pour-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/equipement-de-la-maison-et-decoration-un-secteur-porteur-pour-la-franchise","title":{"rendered":"Equipement de la maison et d\u00e9coration : un secteur porteur pour la franchise"},"content":{"rendered":"
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Dans la lign\u00e9e des ann\u00e9es pr\u00e9c\u00e9dentes, l’int\u00e9r\u00eat croissant des Fran\u00e7ais pour l’\u00e9quipement de la maison et la d\u00e9coration <\/strong>ne se d\u00e9ment pas. Un dynamisme qui ne manque pas de toucher les enseignes de franchise du secteur.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 2007, les grandes surfaces de bricolage ont ainsi termin\u00e9 l’ann\u00e9e avec un chiffre d’affaires de 3,7 %<\/strong> et sur les sept derni\u00e8res ann\u00e9es, ces magasins ont vu leur poids \u00e9voluer de 5 milliards d’euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien s\u00fbr, cette croissance varie selon les produits concern\u00e9s : si le march\u00e9 du jardin, tr\u00e8s li\u00e9 aux conditions m\u00e9t\u00e9orologiques, est globalement moins dynamique, certains segments comme les barbecues, le mobilier de jardin ou l’am\u00e9nagement continuent de se d\u00e9velopper. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 bricolage<\/strong>, les investissements des Fran\u00e7ais dans ce domaine ne semblent pas p\u00e2tir de la morosit\u00e9 \u00e9conomique ambiante : en f\u00e9vrier 2008, apr\u00e8s trois mois de baisse cons\u00e9cutives, les ventes ont repris avec une augmentation de 6 % en valeur et 4 % en volume. En t\u00eate de cette croissance : la vente de peinture et d’enduits. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 jardinerie,<\/strong> face \u00e0 la diminution de la vente de v\u00e9g\u00e9taux, les enseignes ont agrandi leur offre et se sont tourn\u00e9es vers les articles d’art de la table ou de linge de maison. Un choix astucieux qui n’a pas manqu\u00e9 d’attirer de nouveaux clients et qui devraient ouvrir la porte \u00e0 de nouvelles diversifications. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre levier au d\u00e9veloppement de ce secteur : le d\u00e9veloppement durable <\/strong>La protection de l’environnement est devenue un th\u00e8me de soci\u00e9t\u00e9 majeure et ne manque pas de prendre sa place dans les enseignes de bricolage ou les jardineries. Le bio deviendrait-il le nouveau moteur du march\u00e9 de l’\u00e9quipement de la maison ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans la lign\u00e9e des ann\u00e9es pr\u00e9c\u00e9dentes, l’int\u00e9r\u00eat croissant des Fran\u00e7ais pour l’\u00e9quipement de la maison et la d\u00e9coration ne se d\u00e9ment pas. Un dynamisme qui ne manque pas de toucher les enseignes de franchise du secteur. En 2007, les grandes surfaces de bricolage ont ainsi termin\u00e9 l’ann\u00e9e avec un chiffre d’affaires de 3,7 % et […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296372","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nEquipement de la maison et d\u00e9coration : un secteur porteur pour la franchise<\/title>\n<meta name=\"description\" content=\"Dans la lign\u00e9e des ann\u00e9es pr\u00e9c\u00e9dentes, l'int\u00e9r\u00eat croissant des Fran\u00e7ais pour l'\u00e9quipement de la maison et la d\u00e9coration ne se d\u00e9ment pas. 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