{"id":296376,"date":"2009-04-20T02:00:00","date_gmt":"2009-04-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-etat-unis-pays-de-la-franchise"},"modified":"2009-04-20T02:00:00","modified_gmt":"2009-04-20T01:00:00","slug":"les-etat-unis-pays-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-etat-unis-pays-de-la-franchise","title":{"rendered":"Les Etat-Unis, pays de la franchise"},"content":{"rendered":"
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2.500 r\u00e9seaux, 1.500 milliards de dollars de chiffre d’affaires annuel, 55 % des ventes aux particuliers dans le pays Les chiffres sont sans appel : les Etats-Unis sont les leaders ind\u00e9tr\u00f4nables de la franchise dans le monde<\/strong>. Un constat pr\u00e9sent\u00e9 par l’International Franchise Association (IFA). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’impact de cette forme de commerce est si important que pr\u00e8s de 500 enseignes sont pr\u00e9sentes \u00e0 l’export <\/strong>dont certaines sont d’ailleurs bien connues en France. Citons les embl\u00e9matiques Subway et ses 17.000 unit\u00e9s \u00e0 travers le monde, Mc Donald’s et ses 11.000 restaurants ou encore Jani-King (9.600) et Curves (8.000). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour de nombreux experts, les Etats-Unis sont le berceau de la franchise<\/strong>. Celle-ci continue \u00e0 cro\u00eetre de mani\u00e8re fulgurante au pays de l’Oncle Sam. Ainsi, selon une publication de l’IFA, de 2000 \u00e0 2006, le nombre de concepts franchis\u00e9s a augment\u00e9 pour 17 des 18 groupements d’activit\u00e9s recens\u00e9s, l’imprimerie repr\u00e9sentant la seule exception ! Durant cette m\u00eame p\u00e9riode, le nombre d’unit\u00e9s franchis\u00e9es a augment\u00e9 de 33 % passant de 283.000 \u00e0 316.000 points de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En t\u00eate, la restauration rapide repr\u00e9sente 33.900 unit\u00e9s <\/strong>mais de nombreux secteurs explosent : les r\u00e9seaux de nettoyage pour entreprises et particuliers, les services aux particuliers (comme les r\u00e9seaux de pressing qui totalisent 6.800 unit\u00e9s fin 2006), ou m\u00eame l’immobilier dont le parc d’unit\u00e9s franchis\u00e9es a augment\u00e9 de 43 % sur cette p\u00e9riode Un exemple \u00e0 suivre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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NDLR : Les am\u00e9ricains ont une d\u00e9finition de la franchise plus large que la notre. Pour correspondre \u00e0 ce que nous appelons franchise avec reproduction et transmission d’un savoir faire avec assistance permanente, ils parlent de \u00ab\u00a0business format franchise\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

2.500 r\u00e9seaux, 1.500 milliards de dollars de chiffre d’affaires annuel, 55 % des ventes aux particuliers dans le pays Les chiffres sont sans appel : les Etats-Unis sont les leaders ind\u00e9tr\u00f4nables de la franchise dans le monde. Un constat pr\u00e9sent\u00e9 par l’International Franchise Association (IFA). L’impact de cette forme de commerce est si important que 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