{"id":296410,"date":"2009-03-28T01:00:00","date_gmt":"2009-03-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-de-la-literie-reste-dynamique-8894"},"modified":"2009-03-28T01:00:00","modified_gmt":"2009-03-28T00:00:00","slug":"le-marche-de-la-literie-reste-dynamique-8894","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-de-la-literie-reste-dynamique-8894","title":{"rendered":"Le march\u00e9 de la literie reste dynamique"},"content":{"rendered":"
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A la lecture de l’exercice 2008, le march\u00e9 du meuble de chambres \u00e0 coucher en France semble ne pas \u00eatre touch\u00e9 de plein fouet par la crise.<\/b><\/p>\n

Les enseignes ont m\u00eame fait preuve d’un certain dynamisme l’ann\u00e9e derni\u00e8re et affichent une forte volont\u00e9 de d\u00e9veloppement pour 2009.<\/p>\n

Petit tour d’horizon de ces petits et grands noms franchis\u00e9s de la literie…<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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– La Maison de la Literie<\/a><\/span> reste le leader incontest\u00e9 de ce march\u00e9 avec un bilan financier d\u00e9crit comme \u00ab exceptionnel \u00bb. Un r\u00e9sultat qui doit certainement beaucoup aux investissements publicitaires de 2008. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Levitan<\/a>, fort de son d\u00e9veloppement, a ouvert en novembre 2008 un point de vente de 1200 m2 \u00e0 Lagny-sur-Marne et a confirm\u00e9 son positionnement sur un concept jeune et dynamique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le r\u00e9seau Monsieur Meuble<\/a> <\/span>(groupe UCEM) s’attaque \u00e0 la refonte de l’identit\u00e9 visuelle des fa\u00e7ades de ses 130 magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le concept int\u00e9rieur de l’enseigne Mobiclub <\/a>(groupe UCEM) est revu en profondeur gr\u00e2ce au projet de l’architecte Daniel Expert. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le r\u00e9seau Sweelit<\/a> <\/span>(groupe UCEM) \u0096 20 points de vente – devrait atteindre d’ici la fin de l’ann\u00e9e la trentaine de magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Grand Litier <\/a>compte sur 2009 pour faire adopter par l’ensemble du r\u00e9seau une enseigne unique, se doter d’une nouvelle identit\u00e9 visuelle et d\u00e9velopper activement le r\u00e9seau pour compter une centaine d’unit\u00e9s d’ici 2012. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Les enseignes du groupe PEM (Premier Sommeil<\/a>, Logial<\/a><\/span>…) poursuivent la refonte de leur concept magasin et devraient proposer en 2009 des catalogues et de nouveaux sites Internet particuli\u00e8rement innovants. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–  <\/a>Home Contemporain<\/a> <\/span>est pass\u00e9 de 10 points de vente en 2007 \u00e0 19 fin d\u00e9cembre 2008. L’enseigne ouvre son recrutement pour atteindre 30 magasins fin 2009, 40 unit\u00e9s fin 2010. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– L’enseigne <\/a>Meublena<\/a> <\/span>(groupe ENA) compte aujourd’hui 19 points de vente dont 3 ouvertes en 2008. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Enfin, L’Univers du Sommeil<\/a> mise en 2009 sur la puissance de son offre qui s’appuie sur des marques propres et des technologies exclusives. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A la lecture de l’exercice 2008, le march\u00e9 du meuble de chambres \u00e0 coucher en France semble ne pas \u00eatre touch\u00e9 de plein fouet par la crise. Les enseignes ont m\u00eame fait preuve d’un certain dynamisme l’ann\u00e9e derni\u00e8re et affichent une forte volont\u00e9 de d\u00e9veloppement pour 2009. Petit tour d’horizon de ces petits et grands […]<\/p>\n","protected":false},"author":48,"featured_media":296411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe 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