{"id":296414,"date":"2009-03-27T01:00:00","date_gmt":"2009-03-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/installer-son-commerce-au-bon-endroit-un-facteur-determinant"},"modified":"2009-03-27T01:00:00","modified_gmt":"2009-03-27T00:00:00","slug":"installer-son-commerce-au-bon-endroit-un-facteur-determinant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/installer-son-commerce-au-bon-endroit-un-facteur-determinant","title":{"rendered":"Installer son commerce au bon endroit, un facteur d\u00e9terminant"},"content":{"rendered":"<div id=\"37325\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"37325\" data-url=\"\/crezeo_widgets\/37325\/update_parameter\"          data-name=\"text\">       Comment choisir <strong>l&#8217;emplacement <\/strong>de son futur magasin ? La question est fondamentale, car ce choix sera d\u00e9terminant pour la r\u00e9ussite de l&rsquo;entreprise. Il faut que le choix de l&#8217;emplacement soit coh\u00e9rent avec le projet et ses moyens financiers.<\/p>\n<p>Ainsi la nature du commerce doit guider son <strong>implantation en centre-ville<\/strong> plut\u00f4t qu&rsquo;en <strong>p\u00e9riph\u00e9rie<\/strong>, en <strong>centre commercial <\/strong>plut\u00f4t qu&rsquo;en <strong>quartier<\/strong>&#8230;.ou le contraire suivant le cas.\u00a0Certaines activit\u00e9s n\u00e9cessitent d&rsquo;\u00eatre situ\u00e9 en <strong>cur de ville<\/strong>, notamment les commerces qui valorisent les <strong>achats d&rsquo;impulsion<\/strong>. Le cout du local doit aussi \u00eatre pris en compte dans le budget pr\u00e9visionnel. S&rsquo;\u00e9loigner de quelques rues permet parfois un loyer beaucoup plus mod\u00e9r\u00e9.\u00a0<\/p>\n<p>L&rsquo;\u00e9tape de <strong>l&rsquo;\u00e9tude de march\u00e9 <\/strong>est indispensable pour d\u00e9terminer la <strong>zone de chalandise <\/strong>et le profil des clients potentiels. Le mieux est de prendre le temps d&rsquo;observer le <strong>terrain<\/strong>. Cela permet de pouvoir se faire une id\u00e9e des habitudes des consommateurs et de leur pouvoir d&rsquo;achat potentiel. Rien de tel ensuite que de discuter avec des habitu\u00e9s du secteur pour mieux comprendre l&rsquo;\u00e9volution du <strong>quartier <\/strong>et la <strong>structuration du trafic<\/strong>.\u00a0<\/p>\n<p>Enfin il ne faut pas s&rsquo;inqui\u00e9ter de la pr\u00e9sence de <strong>concurrents <\/strong>\u00e0 c\u00f4t\u00e9 de votre local : la <strong>proximit\u00e9 <\/strong>de boutiques compl\u00e9mentaires a tendance \u00e0 attirer la client\u00e8le. Et c&rsquo;est aussi le signe d&rsquo;un emplacement judicieux.      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment choisir l&#8217;emplacement de son futur magasin ? La question est fondamentale, car ce choix sera d\u00e9terminant pour la r\u00e9ussite de l&rsquo;entreprise. Il faut que le choix de l&#8217;emplacement soit coh\u00e9rent avec le projet et ses moyens financiers. Ainsi la nature du commerce doit guider son implantation en centre-ville plut\u00f4t qu&rsquo;en p\u00e9riph\u00e9rie, en centre commercial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-296414","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Installer son commerce au bon endroit, un facteur d\u00e9terminant<\/title>\n<meta name=\"description\" content=\"Comment choisir l&#039;emplacement de son futur magasin ? 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