{"id":296415,"date":"2009-03-26T01:00:00","date_gmt":"2009-03-26T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-idee-de-franchise-a-creer-la-customisation-dans-la-mode"},"modified":"2009-03-26T01:00:00","modified_gmt":"2009-03-26T00:00:00","slug":"une-idee-de-franchise-a-creer-la-customisation-dans-la-mode","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-idee-de-franchise-a-creer-la-customisation-dans-la-mode","title":{"rendered":"Une id\u00e9e de franchise \u00e0 cr\u00e9er ? La customisation dans la mode."},"content":{"rendered":"
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Une ouverture est cr\u00e9\u00e9e pour certains march\u00e9s gr\u00e2ce \u00e0 ce qu’on appelle la customisation. <\/p>\n

Les consommateurs sont\u00a0tr\u00e8s demandeurs en particulier dans l’industrie du textile et de l’habillement. On peut cr\u00e9er \u00e0 la fois une production de masse et personnalis\u00e9e, organis\u00e9e en interaction <\/em><\/strong>avec la demande des consommateurs et ses infinies variations. Les entreprises pionni\u00e8res dans ce domaine sont encore rares. Un p\u00f4le de comp\u00e9titivit\u00e9 nordiste, Up-Tex, s’est lanc\u00e9 tr\u00e8s vite sur cette piste. <\/p>\n

On constate dans certaines \u00e9tudes que la diffusion de masse uniforme laisse une client\u00e8le insatisfaite<\/em><\/strong>. Les standards ne sont pas adapt\u00e9s \u00e0 tous. Le d\u00e9sir de cr\u00e9er sa propre image va croissant. Il est envisag\u00e9 de faire passer cette \u00e9conomie du stade de la petite boutique atelier ou du petit site internet \u00e0 un stade industrialisable en particulier dans la fili\u00e8re textile. <\/p>\n

L’Institut Fran\u00e7ais de la Mode (IFM) a supervis\u00e9 une \u00e9tude command\u00e9e par Up-Tex concernant la customisation et donne des perspectives d’avenir int\u00e9ressantes. Ainsi l’\u00e9tude estime qu’il y a aujourdhui un\u00a0march\u00e9 naissant dans l’Hexagone <\/em><\/strong>qui <\/em><\/strong>pourrait \u00eatre de 300 millions d’euros. <\/p>\n

Cette pratique est apparue dans les ann\u00e9es 70 avec la customisation des Harley Davidson par les motards. Elle s’est amplifi\u00e9e et a encore r\u00e9cemment \u00e9t\u00e9 renforc\u00e9e par la mont\u00e9e en puissance de courants alter mondialistes soucieux de l’origine des produits. <\/p>\n

Pour l’IFM la d\u00e9finition de la customisation industrielle comprend trois conditions :<\/em><\/strong> l’implication du consommateur dans la conception du produit, une offre de produits personnalis\u00e9e en s\u00e9rie unique et une activit\u00e9 capitalistique mobilisatrice de fonds… Cela exclut les s\u00e9ries limit\u00e9es.<\/p>\n

Dominique Deslandes <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Une ouverture est cr\u00e9\u00e9e pour certains march\u00e9s gr\u00e2ce \u00e0 ce qu’on appelle la customisation. Les consommateurs sont\u00a0tr\u00e8s demandeurs en particulier dans l’industrie du textile et de l’habillement. On peut cr\u00e9er \u00e0 la fois une production de masse et personnalis\u00e9e, organis\u00e9e en interaction avec la demande des consommateurs et ses infinies variations. Les entreprises pionni\u00e8res dans […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296415","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nUne id\u00e9e de franchise \u00e0 cr\u00e9er ? 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