{"id":296421,"date":"2009-03-20T01:00:00","date_gmt":"2009-03-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-export-attention-aux-lois-locales"},"modified":"2009-03-20T01:00:00","modified_gmt":"2009-03-20T00:00:00","slug":"franchise-export-attention-aux-lois-locales","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-export-attention-aux-lois-locales","title":{"rendered":"Franchise export : attention aux lois locales"},"content":{"rendered":"
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Exporter une enseigne en franchise peut s’av\u00e9rer complexe…m\u00eame sans parler marketing ou logistique.\u00a0Selon les pays les r\u00e8gles de la franchise varient. En fait\u00a0la plupart\u00a0reconnaissent la particularit\u00e9 du franchisage et appliquent la r\u00e9glementation europ\u00e9enne.<\/p>\n

Les l\u00e9gislations nationales ne disposent pas toujours d’une r\u00e9glementation sp\u00e9cifique \u00e0 la franchise mais s’inspirent g\u00e9n\u00e9ralement des principes d\u00e9gag\u00e9s par la r\u00e9glementation et la jurisprudence communautaires. La franchise est aujourd’hui trait\u00e9e dans le cadre g\u00e9n\u00e9ral du r\u00e8glement CE N\u00b02790\/1999 sur les restrictions verticales<\/em><\/strong>. <\/p>\n

Dans les pays de l’Europe Centrale et Orientale<\/em><\/strong>, il n’existe pas de d\u00e9finition l\u00e9gale, hormis en Roumanie o\u00f9 une ordonnance a \u00e9t\u00e9 promulgu\u00e9e en 1997. Les principales obligations restent cependant conformes aux r\u00e9glementations europ\u00e9ennes sauf pour la R\u00e9publique Tch\u00e8que qui se d\u00e9marque avec la possibilit\u00e9 pour le franchis\u00e9 de redevances vers\u00e9es uniquement au titre de la licence et non au titre de la franchise. <\/p>\n

La Russie<\/em><\/strong> se diff\u00e9rencie quant \u00e0 elle pour le renouvellement du contrat, une indemnisation du franchis\u00e9 est g\u00e9n\u00e9ralement octroy\u00e9e en cas de non-poursuite des termes de l’accord. <\/p>\n

Dans les pays du Maghreb<\/em><\/strong>, il y a des sp\u00e9cificit\u00e9s par pays. Pour la Tunisie, la franchise constitue le seul moyen pour les soci\u00e9t\u00e9s \u00e9trang\u00e8res d’exercer une activit\u00e9 commerciale. (NDLR : cet avis du Journal du Textile nous semble \u00e9trange puisque la franchise n’est pas reconnue en Tunisie et s’exerce \u00ab\u00a0cach\u00e9e\u00a0\u00bb, d\u00e9guis\u00e9e sous d’autres contrats puisque l’exportation de droits d’entr\u00e9e ou de redevances est interdite.)\u00a0Au Maroc, la franchise se d\u00e9veloppe depuis une quinzaine d’ann\u00e9es, alors qu’en Alg\u00e9rie, la m\u00e9thode commence tout juste \u00e0 \u00e9merger. Il est primordial de se prot\u00e9ger du ph\u00e9nom\u00e8ne courant de contrefa\u00e7on. Les droits locaux pr\u00e9voient la possibilit\u00e9 de proc\u00e9der \u00e0 des mesures de saisie sur requ\u00eate et \u00e0 des actions au fond en concurrence d\u00e9loyale. En fait il s’agit de laisser le temps au franchis\u00e9 de rentabiliser ses investissements. <\/p>\n

Pour la Chine<\/em><\/strong>, un nouveau r\u00e9gime sur l’administration de la franchise a \u00e9t\u00e9 cr\u00e9\u00e9 le 1er f\u00e9vrier 2005, il octroie la possibilit\u00e9 pour les \u00e9trangers de s’installer en nom propre sans avoir \u00e0 passer par une soci\u00e9t\u00e9 chinoise, moyennant l’obligation de subir un contr\u00f4le administratif rigoureux. La premi\u00e8re condition pour \u00eatre franchiseur en Chine est d’avoir ouvert au moins deux boutiques en propre depuis un an. Ainsi l’entreprise \u00e9trang\u00e8re ne peut exercer une activit\u00e9 de franchise depuis l’\u00e9tranger. Elle doit obligatoirement passer par la cr\u00e9ation d’une entreprise \u00e0 investissement \u00e9tranger \u00e9tablie en Chine. Ensuite la soci\u00e9t\u00e9 doit afficher une situation financi\u00e8re particuli\u00e8rement solide et un s\u00e9rieux irr\u00e9prochable. <\/p>\n

Vu dans Le Journal du Textile. <\/p>\n

Notre conseil : A v\u00e9rifier soigneusement avec vos consultants ou avocats car les pr\u00e9sentes informations sont trop r\u00e9sum\u00e9es pour suffire \u00e0 la prise de d\u00e9cision et \u00e0 la r\u00e9duction des risques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Exporter une enseigne en franchise peut s’av\u00e9rer complexe…m\u00eame sans parler marketing ou logistique.\u00a0Selon les pays les r\u00e8gles de la franchise varient. En fait\u00a0la plupart\u00a0reconnaissent la particularit\u00e9 du franchisage et appliquent la r\u00e9glementation europ\u00e9enne. Les l\u00e9gislations nationales ne disposent pas toujours d’une r\u00e9glementation sp\u00e9cifique \u00e0 la franchise mais s’inspirent g\u00e9n\u00e9ralement des principes d\u00e9gag\u00e9s par la r\u00e9glementation […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296421","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nFranchise 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