{"id":296422,"date":"2009-03-20T01:00:00","date_gmt":"2009-03-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lheure-est-au-professionnalisme-du-franchise"},"modified":"2009-03-20T01:00:00","modified_gmt":"2009-03-20T00:00:00","slug":"lheure-est-au-professionnalisme-du-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lheure-est-au-professionnalisme-du-franchise","title":{"rendered":"L’heure est au professionnalisme du franchis\u00e9"},"content":{"rendered":"
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D\u00e8s le choix du r\u00e9seau la prudence s’impose, certains franchiseurs en mal de croissance pourraient \u00eatre moins s\u00e9lectifs.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est ainsi que Bernard-Yves Saint-Paul s’exprime dans le dossier sp\u00e9cial publi\u00e9 par L’Express concernant la franchise. En ce moment le candidat\u00a0<\/em><\/strong>n’est pas assez inquisiteur selon l’interview\u00e9.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plusieurs questions cl\u00e9s doivent \u00eatre pos\u00e9es au franchiseur<\/em><\/strong>. D’abord sur l’\u00e9volution du concept <\/em><\/strong>et du service, le r\u00e9seau a-t-il une cellule de veille concurrentielle et pr\u00e9voit-il une \u00e9volution de son concept ? Am\u00e9liore-t-il sa d\u00e9marche qualit\u00e9 et met-il l’accent sur l’accueil du client ? <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite, \u00e0 propos du Marketing<\/em><\/strong>, De quand datent les derni\u00e8res \u00e9tudes de march\u00e9 ? Le positionnement de l’enseigne et du design des unit\u00e9s a-t-il \u00e9t\u00e9 revu et le r\u00e9seau a-t-il r\u00e9fl\u00e9chi au \u00ab\u00a0cobranding\u00a0\u00bb (1) et \u00e0 la mutualisation des moyens ? <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, concernant la communication<\/em><\/strong>, le franchis\u00e9 doit savoir si une personne s’en occupe de fa\u00e7on privil\u00e9gi\u00e9e ou une commission, comment est utilis\u00e9 le budget et s’il a augment\u00e9 r\u00e9cemment. Il demandera \u00e9galement si des \u00e9tudes sur les retomb\u00e9es de campagne ont \u00e9t\u00e9 r\u00e9alis\u00e9es. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le candidat \u00e0 la franchise doit se donner le temps de l’investigation<\/em><\/strong>, les r\u00e9seaux les plus solides sont les enseignes matures, qui poss\u00e8dent entre autres des outils de gestion qui tournent. Actuellement un jeune r\u00e9seau est plus risqu\u00e9. Mais rappelons que la r\u00e9ussite tient surtout \u00e0 l’harmonie avec l’enseigne. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quand le franchiseur est choisi, le business plan doit pr\u00e9voir une activit\u00e9 rentable en revoyant les indicateurs \u00e0 la baisse, ainsi doit-on envisager une client\u00e8le moins importante. Les charges doivent \u00eatre all\u00e9g\u00e9es et le plan de tr\u00e9sorerie particuli\u00e8rement soign\u00e9. Le point mort risque d’\u00eatre plus long \u00e0 atteindre en temps de crise.<\/em><\/strong> <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois le point de vente ouvert, il est conseill\u00e9 de bien s’impliquer dans tous les r\u00e9seaux, il peut \u00eatre utile d’adh\u00e9rer \u00e0 un syndicat sectoriel qui permettra d’\u00e9changer avec ses propres concurrents. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et pour conclure, une sortie de crise n\u00e9cessite de particuli\u00e8rement bien soigner ses clients<\/em><\/strong>. Soumettez leur une enqu\u00eate de satisfaction, conviez-les \u00e0 un \u00e9v\u00e9nement, invitez les aux ventes priv\u00e9es… L’heure n’est pas au pessimisme mais au professionnalisme.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans\u00a0L’Express f\u00e9vrier 2009<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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(1) Technique marketing consistant \u00e0 promouvoir deux marques en m\u00eame temps, ou deux offres.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00e8s le choix du r\u00e9seau la prudence s’impose, certains franchiseurs en mal de croissance pourraient \u00eatre moins s\u00e9lectifs. C’est ainsi que Bernard-Yves Saint-Paul s’exprime dans le dossier sp\u00e9cial publi\u00e9 par L’Express concernant la franchise. En ce moment le candidat\u00a0n’est pas assez inquisiteur selon l’interview\u00e9. Plusieurs questions cl\u00e9s doivent \u00eatre pos\u00e9es au franchiseur. D’abord sur l’\u00e9volution […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296422","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nL'heure est au professionnalisme du franchis\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e8s le choix du r\u00e9seau la prudence s'impose, certains franchiseurs en mal de croissance pourraient \u00eatre moins s\u00e9lectifs. 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