{"id":296423,"date":"2009-03-19T01:00:00","date_gmt":"2009-03-19T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-bio-a-de-lavenir-dans-le-commerce-en-franchise"},"modified":"2009-03-19T01:00:00","modified_gmt":"2009-03-19T00:00:00","slug":"le-bio-a-de-lavenir-dans-le-commerce-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-bio-a-de-lavenir-dans-le-commerce-en-franchise","title":{"rendered":"Le bio a de l’avenir dans le commerce en franchise"},"content":{"rendered":"
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Le march\u00e9 du bio progresse de 10% par an <\/strong>et reste encore ouvert. En effet, les fran\u00e7ais sont maintenant convaincus que consommer bio est meilleur pour la sant\u00e9 et pour la plan\u00e8te. C’est pourquoi le bio a investit tous les domaines<\/strong>. Il s’est d\u00e9velopp\u00e9 au d\u00e9but dans l’alimentation et surtout les produits frais mais est maintenant omnipr\u00e9sent dans les cosm\u00e9tiques, le textile, le meuble, etc
Bien que la grande distribution d\u00e9tienne 90% des parts de march\u00e9 du bio, la franchise a su s’imposer<\/strong>\u00a0avec des enseignes embl\u00e9matiques telles que bio-coop<\/font><\/a>. Ce distributeur sp\u00e9cialis\u00e9 en alimentaire a cr\u00e9\u00e9 un r\u00e9seau coop\u00e9ratif de magasins ind\u00e9pendants et p\u00e9renniser son concept. La franchise La Vie Claire <\/font><\/a>est aussi un exemple de r\u00e9ussite car le r\u00e9seau compte pr\u00e8s de 200 points de vente <\/strong>aujourd’hui et distribue depuis des d\u00e9cennies des produits biologiques de m\u00eame que la franchise l’Eau Vive<\/font><\/a><\/strong>,<\/font> plus r\u00e9cente et plus haut de gamme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le domaine du bien \u00eatre et de la sant\u00e9 on trouve une franchise comme Boutique-Nature <\/font><\/a><\/strong>qui offre une large gamme de produits \u00e0 base de plantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur ce march\u00e9, la fili\u00e8re est primordiale <\/strong>: s\u00e9curit\u00e9 des approvisionnements, garantie de l’origine des produits et appartenance \u00e0 un r\u00e9seau de franchise ne peut que cr\u00e9dibiliser l’offre<\/strong>. Il est quasiment impossible pour un commer\u00e7ant ind\u00e9pendant de se lancer dans le bio sans l’appui d’un r\u00e9seau car les contraintes sont nombreuses pour m\u00e9riter le label. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commer\u00e7ant qui voudrait se lancer dans l’aventure devra devenir \u00e0 la fois un sp\u00e9cialiste et un conseiller.<\/strong> En effet, les consommateurs qui s’approvisionnent dans ces magasins sont tr\u00e8s avertis et exigeants en terme d’information. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les magasins bios se portent bien et sont plus rentables \u00e0 surface \u00e9gale qu’un commerce de d\u00e9tail g\u00e9n\u00e9raliste car les prix sont plus \u00e9lev\u00e9s et la gamme de r\u00e9f\u00e9rences produits souvent plus large.
La franchise ouvre des opportunit\u00e9s et apporte un savoir-faire <\/strong>et une cr\u00e9dibilit\u00e9 inaccessible pour un commer\u00e7ant seul. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les points de vente sont souvent implant\u00e9s en ville car ce sont les urbains qui consomment le plus de produits biologiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 du bio progresse de 10% par an et reste encore ouvert. En effet, les fran\u00e7ais sont maintenant convaincus que consommer bio est meilleur pour la sant\u00e9 et pour la plan\u00e8te. C’est pourquoi le bio a investit tous les domaines. Il s’est d\u00e9velopp\u00e9 au d\u00e9but dans l’alimentation et surtout les produits frais mais est […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296423","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLe bio a de l'avenir dans le commerce en franchise<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 du bio progresse de 10% par an et reste encore ouvert. 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