{"id":296451,"date":"2009-02-18T01:00:00","date_gmt":"2009-02-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-de-franchises-5-a-sec-est-toujours-en-expansion-apres-40-ans-dexistence"},"modified":"2009-02-18T01:00:00","modified_gmt":"2009-02-18T00:00:00","slug":"le-reseau-de-franchises-5-a-sec-est-toujours-en-expansion-apres-40-ans-dexistence","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-franchises-5-a-sec-est-toujours-en-expansion-apres-40-ans-dexistence","title":{"rendered":"Le r\u00e9seau de franchises 5 \u00e0 Sec est toujours en expansion apr\u00e8s 40 ans d’existence!"},"content":{"rendered":"
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Le groupe 5\u00e0Sec c\u00e9l\u00e8bre ses 40 ans cette ann\u00e9e. Cr\u00e9\u00e9 en 1968, 5\u00e0Sec est devenu le leader mondial du soin et de l’entretien des textiles. Avec plus de 1 700 magasins dans 25 pays et un chiffre d’affaires de 275 millions d’euros, son d\u00e9veloppement europ\u00e9en et international se poursuit de mani\u00e8re intensive.
5\u00e0Sec compte aujourd’hui 7 000 collaborateurs, re\u00e7oit plus de 120 000 clients quotidiennement, traite plus de 300 000 pi\u00e8ces et ouvre en moyenne un magasin tous les 3 jours dans le monde. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout en conservant son mod\u00e8le de d\u00e9veloppement en franchise, ce sont d\u00e9sormais pr\u00e8s de 20% des magasins 5\u00e0Sec en Europe qui sont d\u00e9tenus en propre par le groupe (274 points de vente sur 1121) et sur lesquels il peut s’appuyer pour poursuivre son d\u00e9veloppement et encore mieux servir son r\u00e9seau de franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00abLors de sa cr\u00e9ation en 1968, 5\u00e0Sec a d\u00e9velopp\u00e9 un concept unique de magasins de traitement du textile garantissant au client des prestations rapides et de qualit\u00e9. La politique de simplification de la tarification \u00e0 5 prix a constitu\u00e9 une caract\u00e9ristique forte et reconnue dela cha\u00eene. Gr\u00e2ce au travail de nombreux professionnels passionn\u00e9s, 5\u00e0Sec a connu un d\u00e9veloppement r\u00e9gulier en France et \u00e0 l’international pour devenir le leader qu’il est aujourd’hui. \u00bb, indique Olivier B\u00e9dat, Pr\u00e9sident Directeur G\u00e9n\u00e9ral de 5\u00e0Sec. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, Roger Chavanon, cr\u00e9ateur visionnaire, a eu l’id\u00e9e en 1968 de d\u00e9mocratiser les services de pressing et de d\u00e9graissage. Il ouvre alors cette ann\u00e9e l\u00e0 le premier magasin 5\u00e0Sec \u00e0 Marseille et une ann\u00e9e apr\u00e8s seulement, un magasin voit le jour en centre commercial. Pour la premi\u00e8re fois, une enseigne proposait un service de nettoyage et de repassage rapide et de qualit\u00e9 \u00e0 un prix comp\u00e9titif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le positionnement de la marque s’est voulu pr\u00e9curseur en passant du nettoyage \u00e0 sec au soin et \u00e0 l’entretien des textiles, tout en accompagnant les \u00e9volutions des modes de vie des consommateurs. Et si le m\u00e9tier est toujours r\u00e9alis\u00e9 majoritairement de fa\u00e7on manuelle, 5\u00e0Sec avec son centre de recherche int\u00e9gr\u00e9, n’a cess\u00e9 d’innover et d’\u00eatre \u00e0 la pointe des services avec notamment le lancement du repassage \u00e0 la main en 1982, du service Retouche en 2003, des traitements Anti-acariens et Antimites en 2006 et Maxima en 2007. Il couvre maintenant toute la gamme textile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e8s lors, ce concept a permis \u00e0 5\u00e0Sec de s’implanter d\u00e8s 1970 en Suisse puis en 1972 au Benelux, et en 2006 au Maroc se d\u00e9veloppant en franchise et en s’adaptatant aux nouveaux besoins de la client\u00e8le. La marque est aujourd’hui pr\u00e9sente sur 4 continents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au cours des 10 derni\u00e8res ann\u00e9es, le nombre de magasins sous enseigne a plus que doubl\u00e9, avec une croissance r\u00e9guli\u00e8re de plus de 100 nouveaux magasins par an. L’arriv\u00e9e, en 2003, d’ Olivier B\u00e9dat \u00e0 la pr\u00e9sidence du groupe entour\u00e9 d’une nouvelle \u00e9quipe de management a permis l’expansion de la marque 5\u00e0Sec. De plus, l’introduction de nouveaux services, de la carte de fid\u00e9lit\u00e9 Privilege, de l’ouverture de nouveaux magasins ainsi que le rachat de chaines sous enseigne ou concurrentes ont favoris\u00e9 un d\u00e9veloppement continu et cons\u00e9quent de l’enseigne et de son renom. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est ce nouvel environnement qui a motiv\u00e9 ING Parcom Private Equity \u00e0 devenir l’actionnaire majoritaire de 5\u00e0Sec en partenariat avec le fonds d’investissement Quilvest ainsi que le management. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La strat\u00e9gie du groupe 5\u00e0Sec est aujourd’hui de poursuivre sa dynamique de d\u00e9veloppement au travers d’un r\u00e9seau mixte de magasins succursalistes et franchis\u00e9s par l’expansion organique de ses march\u00e9s ainsi que par des acquisitions cibl\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et Olivier B\u00e9dat d’ajouter : \u00ab\u00a0En 2010, notre objectif est d’atteindre les 2000 magasins et un chiffre d’affaires d\u00e9passant les 300 millions d’euros\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe 5\u00e0Sec c\u00e9l\u00e8bre ses 40 ans cette ann\u00e9e. Cr\u00e9\u00e9 en 1968, 5\u00e0Sec est devenu le leader mondial du soin et de l’entretien des textiles. Avec plus de 1 700 magasins dans 25 pays et un chiffre d’affaires de 275 millions d’euros, son d\u00e9veloppement europ\u00e9en et international se poursuit de mani\u00e8re intensive. 5\u00e0Sec compte aujourd’hui […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296451","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLe r\u00e9seau de franchises 5 \u00e0 Sec est toujours en expansion apr\u00e8s 40 ans d'existence!<\/title>\n<meta name=\"description\" content=\"Le groupe 5\u00e0Sec c\u00e9l\u00e8bre ses 40 ans cette ann\u00e9e. 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