{"id":296456,"date":"2009-02-13T01:00:00","date_gmt":"2009-02-13T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-ixina-poursuit-ses-ambitions-internationales-en-2009"},"modified":"2009-02-13T01:00:00","modified_gmt":"2009-02-13T00:00:00","slug":"la-franchise-ixina-poursuit-ses-ambitions-internationales-en-2009","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-ixina-poursuit-ses-ambitions-internationales-en-2009","title":{"rendered":"La franchise Ixina poursuit ses ambitions internationales en 2009 !"},"content":{"rendered":"
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R\u00e9seau de magasins de cuisines \u00e9quip\u00e9es<\/strong>, la franchise Ixina <\/strong>se d\u00e9veloppe non seulement sur son march\u00e9 historique (Ixina est leader en Belgique avec 10% de parts de march\u00e9) mais exporte \u00e9galement son concept aux quatre coins du monde : Espagne, Italie, Suisse, Maroc, Alg\u00e9rie, Tunisie, Chine, Cambodge… Une politique d’expansion active qui traduit la volont\u00e9 de l’enseigne de devenir le cuisiniste <\/strong>incontournable sur les march\u00e9s qu’elle occupe. <\/p>\n

Enseigne du groupe Snaidero, la marque de cuisines Ixina <\/strong>a r\u00e9alis\u00e9 un chiffre d’affaires sup\u00e9rieur \u00e0\u00a0185 millions d’euros en 2008. Le p\u00f4le distribution du groupe Snaidero, leader europ\u00e9en de la production et distribution de cuisines \u00e9quip\u00e9es<\/strong>, se compose de trois cuisinistes<\/strong> : Ixina, Cuisines Plus et Cuisines R\u00e9f\u00e9rences. <\/p>\n

En 2008, une\u00a0vingtaine de magasins de cuisines Ixina <\/strong>ont ouvert leurs portes dans le monde et l’enseigne programme\u00a0une quarantaine d’ouvertures courant 2009. Une acc\u00e9l\u00e9ration du d\u00e9veloppement, particuli\u00e8rement sur les march\u00e9s \u00e9trangers, qui repose sur une \u00e9quipe de 120 collaborateurs.
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Cette strat\u00e9gie de diversification g\u00e9ographique s’explique par le ralentissement \u00e9conomique actuel dont souffrent de nombreux pays. La franchise de meubles de cuisine Ixina <\/strong>se tourne donc vers des march\u00e9s \u00e0 potentiel de d\u00e9veloppement important afin d’assurer sa p\u00e9rennit\u00e9 et s\u00e9curiser sa croissance.<\/p>\n

Quant aux march\u00e9s matures, la Belgique et la France, la couverture compl\u00e8te devrait \u00eatre atteinte dans les 4 \u00e0 5 ans \u00e0 venir, ceci expliquant notamment l’importance d’exporter le concept Ixina sur des march\u00e9s en pleine croissance. En France, Ixina continue d’ouvrir des magasins de cuisine franchis\u00e9s dans des villes regroupant des zones de chalandise de\u00a0<\/strong>plus de 200 000 habitants<\/strong>.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9seau de magasins de cuisines \u00e9quip\u00e9es, la franchise Ixina se d\u00e9veloppe non seulement sur son march\u00e9 historique (Ixina est leader en Belgique avec 10% de parts de march\u00e9) mais exporte \u00e9galement son concept aux quatre coins du monde : Espagne, Italie, Suisse, Maroc, Alg\u00e9rie, Tunisie, Chine, Cambodge… Une politique d’expansion active qui traduit la volont\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":296457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa 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