{"id":296466,"date":"2009-02-07T01:00:00","date_gmt":"2009-02-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-de-restauration-2009-sera-t-elle-lannee-de-la-pizza"},"modified":"2009-02-07T01:00:00","modified_gmt":"2009-02-07T00:00:00","slug":"franchise-de-restauration-2009-sera-t-elle-lannee-de-la-pizza","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-de-restauration-2009-sera-t-elle-lannee-de-la-pizza","title":{"rendered":"Franchise de restauration : 2009 sera-t-elle l’ann\u00e9e de la pizza ?"},"content":{"rendered":"
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Dans le contexte actuel morose de baisse de pouvoir d’achat, le march\u00e9 de la pizza <\/strong>(restaurants, vente \u00e0 emporter ou grande distribution) ne semble pas \u00eatre touch\u00e9 n\u00e9gativement<\/strong> au contraire, il arrive m\u00eame \u00e0 y tirer son \u00e9pingle du jeu avec, entre autres, des enseignes proposant des prix particuli\u00e8rement attractifs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France se situe d’ailleurs aujourd’hui en deuxi\u00e8me position mondiale sur ce secteur, juste derri\u00e8re les Etats-Unis et devant l’Italie.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et les r\u00e9sultats sont au rendez-vous <\/strong>: les quatre grands noms de la franchise \u0096 Speed Rabbit Pizza<\/strong><\/span><\/a><\/span>, <\/span>Domino’s<\/strong><\/span><\/a> Pizza<\/strong><\/span><\/a>, <\/span>Pizza Hut<\/strong><\/a><\/span>\u00a0et <\/span>La Bo\u00eete \u00e0 Pizza<\/strong><\/span><\/a> \u0096 enregistrent des bilans 2008 particuli\u00e8rement positifs avec de nombreuses ouvertures de points de vente en France (on citera notamment les 24 nouvelles unit\u00e9s Domino’s Pizza et les 20 nouveaux points de vente de la Bo\u00eete \u00e0 Pizza). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 promotion, ces enseignes n’ont pas h\u00e9sit\u00e9 \u00e0 faire parler d’elles et \u00e0 se lancer dans la pub TV<\/strong> parce que le march\u00e9 est tr\u00e8s concurrentiel et la client\u00e8le particuli\u00e8rement volatile ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi, la Bo\u00eete \u00e0 Pizza a propos\u00e9 une campagne de publicit\u00e9 de grande envergure en octobre dernier et a fait le pari du sponsoring en parrainant l’\u00e9mission Incroyable Talent sur M6. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’informations sur le march\u00e9 de la pizza en franchise<\/a>.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le contexte actuel morose de baisse de pouvoir d’achat, le march\u00e9 de la pizza (restaurants, vente \u00e0 emporter ou grande distribution) ne semble pas \u00eatre touch\u00e9 n\u00e9gativement au contraire, il arrive m\u00eame \u00e0 y tirer son \u00e9pingle du jeu avec, entre autres, des enseignes proposant des prix particuli\u00e8rement attractifs. La France se situe d’ailleurs […]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296466","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nFranchise 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