{"id":296487,"date":"2009-01-17T01:00:00","date_gmt":"2009-01-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-australie"},"modified":"2009-01-17T01:00:00","modified_gmt":"2009-01-17T00:00:00","slug":"la-franchise-en-australie","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-australie","title":{"rendered":"La Franchise en Australie"},"content":{"rendered":"
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Les australiens exportent de plus en plus leurs franchise. Pourquoi ne pas s’informer sur la franchise dans leur pays ?<\/p>\n

La franchise est un concept qui a \u00e9t\u00e9 introduit en Australie au d\u00e9but des ann\u00e9es 1970. Depuis plus de 10 ans, la m\u00e9thode a connu de plus en plus de succ\u00e8s surrtout dans la distribution de produits pour la maison, o\u00f9 la franchise est \u00e9valu\u00e9e \u00e0 10 %. Dans un pays de 20 millions d’habitants, on compte 850 r\u00e9seaux de franchise et 64 600 franchis\u00e9s. La progression de la franchise est attribu\u00e9e \u00e0 la professionnalisation et \u00e0 la r\u00e9glementation du secteur<\/em><\/strong>. En 1986 The Franchise Agreement Bill (la charte pour la franchise) a \u00e9t\u00e9 introduit avec pour objectif de r\u00e9glementer les termes des contrats de franchise. Ce fut le r\u00e9sultat d’un travail concert\u00e9 entre franchiseurs et franchis\u00e9s. Sept ans plus tard un code des pratiques en mati\u00e8re de franchise a \u00e9t\u00e9 cr\u00e9\u00e9 avec une p\u00e9riode d’essai de deux ann\u00e9es. <\/p>\n

En 1998 le Gouvernement F\u00e9d\u00e9ral a introduit un Code du Commerce en Franchise connu sous le nom Trade Practices <\/em><\/strong>(Industry Codes – Franchising) Regulations 1998. Il r\u00e9glemente de A \u00e0 Z les relations commerciales li\u00e9es \u00e0 la franchise et il ne fait aucun doute que cela a grandement renforc\u00e9 la confiance en la franchise. <\/p>\n

Pour ce qui concerne le professionnalisme d’ailleurs, la r\u00e9glementation a n\u00e9cessit\u00e9 de faire appel \u00e0 des sp\u00e9cialistes juridiques, financiers et comptables du domaine. L’exp\u00e9rience a montr\u00e9 que les professionnels de la franchise ont augment\u00e9 de ce fait leur chance de d\u00e9veloppement et de p\u00e9rennisation <\/em><\/strong>de leur activit\u00e9. <\/p>\n

Contribuant \u00e0 renforcer le succ\u00e8s et la bonne r\u00e9putation de la franchise en Australie, il y a aussi l’appartenance de nombreux professionnel \u00e0 members of the Franchise Council of Australia (FCA), une F\u00e9d\u00e9ration cr\u00e9\u00e9e depuis 1983 en tant qu’association \u00e0 but non lucratif. Aujourd’hui elle fait partie de the Asia Pacific Franchise Confederation and the World Franchise Council et rassemble plus de 600 membres, soci\u00e9t\u00e9s ou professionnels de la franchise. FCA est un espace de rencontre entre sp\u00e9cialistes <\/em><\/strong>afin de discuter des probl\u00e8mes et des usages en mati\u00e8re de franchise. La f\u00e9d\u00e9ration est ouverte \u00e0 la participation de consultants ou experts qui peuvent \u00e9galement compl\u00e9ter ainsi leurs connaissances juridiques ou financi\u00e8res et assurer une bonne application du Code. <\/p>\n

Le secteur de la franchise est plut\u00f4t fort et en \u00e9volution. N\u00e9anmoins il a pu conna\u00eetre quelques difficult\u00e9s ces derni\u00e8res ann\u00e9es en particulier dues au co\u00fbt en nette augmentation des magasins de centres commerciaux. Le syst\u00e8me est d\u00e9sormais reconnu comme un mod\u00e8le de distribution performant.<\/em><\/strong> Certaines enseignes, comme Domino’s Pizza, ont contribu\u00e9 par leur publicit\u00e9 et leur notori\u00e9t\u00e9, \u00e0 faire conna\u00eetre la franchise. <\/p>\n

Aujourd’hui on note une confiance r\u00e9elle et surtout un rajeunissement des candidats \u00e0 la franchise qui jusqu’\u00e0 pr\u00e9sent \u00e9taient plut\u00f4t d’anciens cadres de la banque ou des services publics. Cela a beaucoup chang\u00e9 et on voit couramment de jeunes franchis\u00e9s d’\u00e0 peine vingt ans. Quant aux franchiseurs ils ont diversifi\u00e9 leur recrutement afin d’innover davantage. <\/p>\n

Par dessus tout l’Australie b\u00e9n\u00e9ficie d’un d\u00e9veloppement tr\u00e8s fort des franchises, avec de nombreuses enseignes internationales mais aussi locales<\/em><\/strong>. De nombreux r\u00e9seaux internationaux utilisent ce pays comme premi\u00e8re \u00e9tape d’ouverture \u00e0 l’Asie et y \u00e9tablissent leurs bureaux, leur logistique et leur lieu de formation des \u00e9quipes. L’Australie repr\u00e9sente en effet une localisation efficace pour un programme de d\u00e9veloppement dans la r\u00e9gion du Pacific Oriental.<\/p>\n

Dominique Deslandes d’apr\u00e8s John Sier and Glynn Mayne<\/p>\n

\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les australiens exportent de plus en plus leurs franchise. Pourquoi ne pas s’informer sur la franchise dans leur pays ? La franchise est un concept qui a \u00e9t\u00e9 introduit en Australie au d\u00e9but des ann\u00e9es 1970. Depuis plus de 10 ans, la m\u00e9thode a connu de plus en plus de succ\u00e8s surrtout dans la distribution […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-296487","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa Franchise en Australie<\/title>\n<meta name=\"description\" content=\"Les australiens exportent de plus en plus leurs franchise. 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