{"id":296498,"date":"2009-01-13T01:00:00","date_gmt":"2009-01-13T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/laccompagnement-par-le-franchiseur-est-necessaire-en-permanence"},"modified":"2009-01-13T01:00:00","modified_gmt":"2009-01-13T00:00:00","slug":"laccompagnement-par-le-franchiseur-est-necessaire-en-permanence","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/laccompagnement-par-le-franchiseur-est-necessaire-en-permanence","title":{"rendered":"L’accompagnement par le franchiseur est n\u00e9cessaire en permanence"},"content":{"rendered":"
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L’int\u00e9r\u00eat bien compris des franchis\u00e9s est de b\u00e9n\u00e9ficier du soutien du franchiseur et celui-ci doit apporter une assistance permanente \u00e0 ses partenaires que ce soit par des outils de gestion, l’animation du r\u00e9seau ou des r\u00e9ponses plus ponctuelles, le tout en \u00e9change d’une redevance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est de bonne pratique qu’un franchiseur apporte son soutien au franchis\u00e9 pendant toute la dur\u00e9e du contrat, en fonction des besoins bien s\u00fbr, notamment par l’animation et la formation continue. Il para\u00eet essentiel pour la p\u00e9rennit\u00e9 des enseignes que les franchis\u00e9s, et de plus en plus leurs collaborateurs, soient form\u00e9s en permanence<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il se peut que\u00a0certains, parmi les jeunes r\u00e9seaux poss\u00e9dant peu d’unit\u00e9s,\u00a0n’assurent pas ce service, mais ils sont peu nombreux. La plupart ont bien compris qu’il \u00e9tait important de pr\u00e9server et faire \u00e9voluer leur savoir-faire afin de r\u00e9sister \u00e0 la concurrence. C’est une tendance g\u00e9n\u00e9rale \u00e0 la professionnalisation que l’on constate dans tous les secteurs d’activit\u00e9s de la franchise<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est plut\u00f4t bon signe que les modalit\u00e9s de formation et d’animation soient pr\u00e9vues dans le DIP <\/em><\/strong>(document d’information pr\u00e9 contractuel). Cela fait partie des crit\u00e8res que doivent retenir les candidats, avec\u00a0la notori\u00e9t\u00e9 des enseignes, la qualit\u00e9 du concept et la r\u00e9alit\u00e9 du savoir-faire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est important de v\u00e9rifier ce qu’on appelle les packs assistance. Certains franchiseurs les compl\u00e8tent parfois avec des services un peu gadgets. C’est le savoir-faire qui doit \u00eatre au cur de ce pack. D’ailleurs face \u00e0 l’exigence grandissante des candidats \u00e0 la franchise, les franchiseurs ont tout int\u00e9r\u00eat \u00e0 \u00eatre pr\u00e9cis pour attirer des franchis\u00e9s de valeur.<\/em><\/strong> La redevance est la contre partie normale des services apport\u00e9s et il est important de v\u00e9rifier que la relation est donc bien \u00ab\u00a0gagnant-gagnant \u00ab\u00a0. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’int\u00e9r\u00eat bien compris des franchis\u00e9s est de b\u00e9n\u00e9ficier du soutien du franchiseur et celui-ci doit apporter une assistance permanente \u00e0 ses partenaires que ce soit par des outils de gestion, l’animation du r\u00e9seau ou des r\u00e9ponses plus ponctuelles, le tout en \u00e9change d’une redevance. Il est de bonne pratique qu’un franchiseur apporte son soutien au 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