{"id":296509,"date":"2008-12-17T01:00:00","date_gmt":"2008-12-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-logistique-des-franchises-de-mode"},"modified":"2008-12-17T01:00:00","modified_gmt":"2008-12-17T00:00:00","slug":"la-logistique-des-franchises-de-mode","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-logistique-des-franchises-de-mode","title":{"rendered":"La logistique des franchises de mode"},"content":{"rendered":"
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Avec les nouvelles r\u00e9glementations, les co\u00fbts croissants des transports et les rythmes en constante acc\u00e9l\u00e9ration, de nombreux franchiseeurs et succursalistes\u00a0font appel \u00e0 des prestataires ext\u00e9rieurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La logistique est une affaire complexe dans les franchises\u00a0de\u00a0mode. On assiste \u00e0 une augmentation des flux, avec la diversit\u00e9 et l’\u00e9loignement des zones de fabrication.<\/em><\/strong> Aussi se pose la question de la qualit\u00e9 de la prestation. Les franchiseurs et succursalistes\u00a0ont le choix aujourd’hui entre int\u00e9grer tous les m\u00e9tiers de la cha\u00eene d’approvisionnement ou externaliser les prestations en les confiant \u00e0 des professionnels sp\u00e9cialis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme souvent, les professionnels de l’habillement consid\u00e8rent que dans leur m\u00e9tier il y a accumulation de cas particuliers. Ceux qui ont mis au point une logistique de mani\u00e8re pointue et particuli\u00e8rement adapt\u00e9e h\u00e9sitent \u00e0 externaliser ce service car il s’agit d’\u00eatre particuli\u00e8rement r\u00e9actif et un \u00e9chelon suppl\u00e9mentaire peut contribuer \u00e0 cr\u00e9er des retards d’approvisionnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant de nombreuses enseignes envisagent de faire appel \u00e0 des prestataires<\/em><\/strong>. Ainsi la franchise Kiabi, dont le nombre de magasins a augment\u00e9 rapidement, a confi\u00e9 une partie de sa logistique \u00e0 Dhl Exel Supply Chain. Sa plate-forme de Dourges, un site de 35 000 m2, a donc \u00e9t\u00e9 reprise par le logisticien. Il assure d\u00e9sormais la r\u00e9ception, la v\u00e9rification et la distribution de millions d’articles en provenance du Bangladesh, d’Inde et d’autres pays d’Asie. Le temps vraisemblablement de disposer de sa nouvelle plate-forme, en construction pr\u00e8s de Douai dont la mise en service est pr\u00e9vue courant 2009. Etam sous-traite \u00e9galement une partie de sa logistique \u00e0 Sed Fashion, qui g\u00e8re \u00e9galement une partie des activit\u00e9s de Jennyfer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les petites franchises\u00a0r\u00e9fl\u00e9chissent \u00e0 l’externalisation de leur logistique <\/em><\/strong>aussi, soit parce que leurs volumes augmentent soit parce que les investissements n\u00e9cessaires pour une gestion modernis\u00e9e sont trop lourds. C’est le cas particuli\u00e8rement en r\u00e9gion parisienne o\u00f9 la r\u00e9glementation est de plus en plus s\u00e9v\u00e8re. Les logisticiens proposent de plus en plus de services : ils reconditionnent les articles, effectuent les mises sur cintres, contr\u00f4lent les mesures et la qualit\u00e9, r\u00e9alisent des lavages pour les enseignes clientes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En fait le volume global a diminu\u00e9, il s’agit donc de diversifier les services et d’apporter une valeur ajout\u00e9e dans un march\u00e9 porteur. <\/em><\/strong>Aujourd’hui le reconditionnement textile est important et certains volumes augmentent \u00e0 nouveau, les plate-formes s’\u00e9quipent donc afin d’acc\u00e9l\u00e9rer et de moderniser les livraisons jusqu’aux magasins. On voit aussi des entreprises qui renouvellent leurs propres syst\u00e8mes de gestion d’entrep\u00f4t, il y a lieu en effet de r\u00e9pondre aux besoins de solutions li\u00e9es au multicanal, aux variations de volumes et \u00e0 la n\u00e9cessit\u00e9 de piloter les flux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec les nouvelles r\u00e9glementations, les co\u00fbts croissants des transports et les rythmes en constante acc\u00e9l\u00e9ration, de nombreux franchiseeurs et succursalistes\u00a0font appel \u00e0 des prestataires ext\u00e9rieurs. La logistique est une affaire complexe dans les franchises\u00a0de\u00a0mode. On assiste \u00e0 une augmentation des flux, avec la diversit\u00e9 et l’\u00e9loignement des zones de fabrication. Aussi se pose la question 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